📌 Core Information
🔹 Job Title: Digital Marketing Consultant
🔹 Company: Ansira
🔹 Location: Remote-VA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Guiding the implementation of website marketing techniques and lead management processes with automotive retail dealers.
- Analyzing the current digital marketing state and consulting with area teams and dealership personnel regarding strategy and tactics.
- Traveling 3-4 days twice per month to maintain regional, area, and dealership relationships.
- Providing training on Ansira products, program specifics, and associated OEM digital marketing products to dealers, area, region, and other digital advisors.
ASSUMPTION: This role requires a balance of digital marketing expertise, consulting skills, and strong communication abilities. It involves frequent travel and maintaining relationships with various stakeholders.
📋 Key Responsibilities
✅ Maintains thought leadership competitiveness of interactive marketing and sales industry trends by staying current via continuous learning, attending conferences, or becoming a member of industry associations.
✅ Known for growing strong OEM relationships with corporate and assigned area personnel, managing to ensure positive feedback from dealers, regional and area management, developing trust and value.
✅ Known as the digital advisors to area and regional personnel and dealership executive management, driving acceptance of digital marketing best practices and practices throughout the area and dealership.
✅ Leads the implementation of lead management, website marketing, lead management tool use, and basic search techniques reflecting proven best practices.
✅ Provide training on Ansira products, program specifics, and associated OEM digital marketing products to dealers, area, region, and other digital advisors.
✅ Become familiar with OEM digital marketing related programs to be able to confidently review the benefits and features for dealership management assessment, providing feedback for program improvements.
✅ Communicate pro-actively with region and dealers on program progress through email, phone, and in-store visits, providing feedback and recommendations relative to performance.
✅ Regularly attends area and regional dealer and field staff meetings, delivering presentations at OEM-sponsored meetings and seminars, as requested, utilizing effective presentation and facilitation skills.
✅ Provide reports as directed by Program Manager, submitting internal reports and expense entries prior to deadlines, accountable for accurate and timely record keeping and data delivery for all dealers and initiatives within assigned region.
✅ Consistently meets all assigned program objectives.
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple complex projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent dealership industry experience
Experience: 2-5 years of experience in digital marketing, consulting, or a related field
Required Skills:
- Expertise in automotive digital marketing practices and OEM approved CRM tools
- Familiarity with digital software, tools, and knowledge required to perform as a digital marketing expert
- Strong process/performance improvement consulting skills
- Adult learning methodologies
Preferred Skills:
- Results-oriented and driven
- Sense of urgency and need for speed
- High ability to organize and prioritize multiple complex projects
- Ability to collaborate and build relationships across all levels of the business
- Effective communication skills, including the ability to lead and deliver presentations
- Keen eye on business improvement potential and ability to take swift action
ASSUMPTION: While a Bachelor’s Degree is preferred, relevant industry experience may be considered equivalent. Strong digital marketing expertise and consulting skills are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Estimated based on industry standards for a Digital Marketing Consultant with 2-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for travel and meetings as needed
ASSUMPTION: The salary range is an estimate based on industry standards for a Digital Marketing Consultant with 2-5 years of experience. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Ansira is a leading independent, global marketing technology and services company that guides companies operating in distributed ecosystems to connect with their customers, fostering unwavering brand loyalty by seamlessly integrating digital and physical experiences from the enterprise to the hyper-local level.
Company Size: Ansira has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1919, with a rich history in marketing and advertising services
Company Description:
- Ansira offers a blend of human expertise and cutting-edge technology solutions to solve the challenges faced by global marketers today and drive demand for their businesses.
- The company operates in various industries, including automotive, retail, and consumer packaged goods, providing tailored marketing solutions to meet each client's unique needs.
- Ansira's proprietary channel, website, and advertising technology platforms enable seamless integration of digital and physical experiences, creating consistent and engaging customer journeys.
Company Specialties:
- Data Services
- Trade Promotion and Co-op
- Marketing Intelligence and Analytics
- Local and Retail Marketing
- CRM and Loyalty
- Strategy
- Digital Marketing Services
- Marketing Development Funding
- Database Management
- Marketing Automation
- Marketing Technology
- Local Marketing
- Experience Management
- Experiential
- Proprietary Technology
- Services
- Channel Partner Marketing
- and Advertising
Company Website: ansira.com
ASSUMPTION: Ansira's size and industry focus provide opportunities for career growth and exposure to diverse marketing challenges and solutions.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of digital marketing expertise, consulting skills, and strong communication abilities.
Reporting Structure: The Digital Marketing Consultant reports directly to the Program Manager and works closely with area and regional teams, as well as dealership personnel.
Work Arrangement: This role is remote, with travel requirements of 3-4 days twice per month. The work arrangement offers flexibility and the opportunity to work from various locations.
Growth Opportunities:
- Expanding digital marketing expertise and consulting skills through continuous learning and project exposure.
- Developing strong relationships with OEMs, regional teams, and dealership personnel, leading to increased responsibility and influence.
- Potential career progression into senior consulting roles, management positions, or specialized digital marketing expertise areas.
ASSUMPTION: This role offers opportunities for career growth and development within the digital marketing and consulting fields.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel to maintain regional, area, and dealership relationships
Office Location(s): East Coast, preferably near Virginia
Geographic Context:
- The East Coast region offers a diverse range of urban and suburban environments, providing opportunities for networking and collaboration with various stakeholders.
- The region is home to numerous automotive retail dealers and OEM field personnel, allowing for ample opportunities to apply and develop digital marketing skills.
- The East Coast's central time zone enables effective communication and collaboration with regional teams and dealership personnel.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for travel and meetings as needed
ASSUMPTION: The remote work arrangement and occasional travel provide a flexible and dynamic work environment, allowing for a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the program manager and/or other team members
- Final interview with the director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and industry knowledge
- Consulting and communication skills
- Problem-solving abilities and strategic thinking
- Adaptability and flexibility in a dynamic work environment
Application Tips:
- Highlight relevant digital marketing experience and consulting projects in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Ansira's company culture.
- Prepare examples of your digital marketing strategies and consulting approaches for the interview.
- Research Ansira's company history, industry focus, and recent projects to show your interest and preparation.
ATS Keywords: Digital Marketing, Consulting, Automotive Retail, Lead Management, Website Marketing, CRM Tools, Process Improvement, Adult Learning Methodologies
ASSUMPTION: Ansira's interview process focuses on assessing candidates' digital marketing expertise, consulting skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Basic Search and Lead Management Tools
- Ansira Products and OEM Digital Marketing Products
- CRM Tools (e.g., Salesforce, Microsoft Dynamics 365)
- Project Management Tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Familiarity with these tools is essential for performing the job effectively, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Accountability
- Client Focus
Work Style:
- Results-driven and focused on delivering value to clients
- Collaborative and team-oriented, with a strong emphasis on internal communication and cross-functional collaboration
- Adaptable and flexible, with a willingness to take on new challenges and learn continuously
Self-Assessment Questions:
- Do you have a proven track record of delivering results in a digital marketing or consulting role?
- Are you comfortable working in a remote environment and maintaining strong relationships with various stakeholders?
- Do you possess strong communication skills and the ability to lead and facilitate presentations?
- Are you committed to continuous learning and staying current with industry trends and best practices?
ASSUMPTION: Ansira values candidates who align with their core values and possess a strong work ethic, collaborative mindset, and commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple complex projects simultaneously, requiring strong organizational skills and time management
- Balancing the demands of frequent travel with maintaining a healthy work-life balance
- Adapting to the unique needs and priorities of various OEMs, regional teams, and dealership personnel
- Keeping up with the latest digital marketing trends and technologies, requiring continuous learning and professional development
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Digital Marketing Manager: Focuses more on strategy and team leadership, with less emphasis on consulting and frequent travel
- Digital Marketing Specialist: More focused on tactical execution and implementation, with less emphasis on consulting and strategic planning
- Digital Marketing Strategist: Emphasizes digital marketing strategy and planning, with less focus on consulting and frequent travel
ASSUMPTION: This role combines elements of digital marketing strategy, consulting, and frequent travel, making it unique within the digital marketing field.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy for a regional automotive retail dealer group, including website optimization, lead management, and CRM integration
- Conducting a digital marketing audit and assessment for an OEM, identifying areas for improvement and providing recommendations for enhanced performance
- Leading a training session for regional and dealership personnel on the use of Ansira products and OEM digital marketing tools, ensuring effective adoption and utilization
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Digital Marketing Consultant role at Ansira.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the automotive retail industry in the next 1-3 years, and how does this role address those challenges?
- How does Ansira support the professional development and growth of its digital marketing consultants?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Ansira measure the success of its digital marketing consultants, and what are the key performance indicators (KPIs) for this role?
- What is the typical career path for a digital marketing consultant at Ansira, and what opportunities exist for growth and advancement within the organization?
ASSUMPTION: These questions demonstrate your interest in the role, the organization, and your long-term career growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant digital marketing experience and consulting projects
- Write a cover letter that demonstrates your understanding of the role and your fit with Ansira's company culture
- Prepare examples of your digital marketing strategies and consulting approaches for the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
