📌 Core Information
🔹 Job Title: Digital Marketing Consultant
🔹 Company: Perseus Group, Constellation Software
🔹 Location: Remote - CAN
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-04
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and maintaining strong client relationships
- Driving performance across digital advertising and SEO product lines
- Providing strategic guidance, performance insights, and training to franchise customers
- Maximizing clients' digital marketing ROI
ASSUMPTION: This role requires a balance of strategic thinking, client management, and technical expertise in digital marketing to drive success for both clients and the company.
📋 Key Responsibilities
✅ Develop and implement data-driven digital strategies (SEO, Paid Search, Programmatic Display, Social Advertising) that align with client objectives
✅ Monitor and analyze performance metrics, providing actionable insights to enhance results
✅ Act as a trusted consultant and advisor, helping clients maximize their digital marketing ROI
✅ Conduct regular performance reviews to track and improve product effectiveness
✅ Build and maintain trusted relationships with franchise clients, ensuring high product adoption and proactive engagement across accounts
✅ Identify and execute expansion opportunities within the client portfolio
✅ Proactively address churn risks through strategic retention efforts
✅ Ensure accurate and timely updates within internal systems, following established best practices and maintaining internal process compliance
✅ Provide engaging and interactive training to franchisee personnel on Enspire for Enterprise’s product suite, presenting best practices and industry insights
ASSUMPTION: This role involves a mix of strategic planning, client communication, performance analysis, and training, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (advanced degrees are a plus)
Experience: 3+ years of experience managing complex Digital Advertising and SEO strategies, preferably in a franchise or multi-location environment. 3+ years of experience in account management, with a focus on customer retention and growth.
Required Skills:
- Expertise in SEO (On-Page, Off-Page, Technical), Paid Search, Programmatic Display, and Social Advertising, with a strong focus on data analysis and optimization
- Proficiency in key digital marketing tools, including Google Ads, Meta Ads, Bing Ads, Google Analytics, Google Data Studio, Google Search Console, Google Business Profile, Microsoft Excel, Microsoft Power BI, Moz, SEMrush, or similar SEO platforms
- Ability to analyze KPIs such as leads, conversion rates, website traffic, and engagement metrics, translating them into strategic recommendations
- Strong understanding of multi-channel marketing strategies, with experience tailoring campaigns for diverse industries
- Exceptional communication, presentation, and stakeholder management skills
- Highly organized, detail-oriented, and self-motivated
Preferred Skills:
- Experience working with franchise or multi-location businesses
- Fluency in French or other languages
ASSUMPTION: The required skills listed are essential for success in this role, and the preferred skills, though not required, would be beneficial for candidates to possess.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (Based on industry standards for a mid-senior level digital marketing role in Canada)
Benefits:
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with company matching
- Employee assistance program
- Generous time off policies
- Professional development opportunities
Working Hours: Full-time, with a flexible work schedule that allows for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Canada. Benefits may vary based on the company's standard benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on acquiring and growing vertical market software businesses
Company Size: 10,001+ employees, indicating a large organization with extensive resources and opportunities for career growth
Founded: 2004, with a history of successful acquisitions and growth
Company Description:
- Perseus Group is a global acquirer of vertical market software businesses and one of six operating groups within Constellation Software Inc. (TSX: CSU)
- Driven by a buy-and-hold investment philosophy, Perseus exclusively acquires software businesses that they intend to own and grow indefinitely
- Today, Perseus has become an international organization of passionate Founders, operational experts, and collaborators, proud to be the home of dozens of industry-leading brands across multiple vertical markets
Company Specialties:
- Software acquisition and growth
- Vertical market software businesses
- Global operations
Company Website: csiperseus.com
ASSUMPTION: Perseus Group offers a dynamic and international work environment, with opportunities for growth and collaboration within the software industry.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Director of Client Success
Work Arrangement: Remote OK, with a flexible work schedule that allows for remote work
Growth Opportunities:
- Potential for career advancement within the company
- Opportunities to work with a diverse range of clients and industries
- Professional development opportunities through training and workshops
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance their career within the company and gain experience working with a diverse range of clients.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from home or a co-working space
Office Location(s): Remote - CAN
Geographic Context:
- Canada offers a high quality of life, with access to excellent healthcare, education, and cultural amenities
- The remote work arrangement allows for flexibility and a better work-life balance
- The company's global presence provides opportunities to work with international clients and teams
Work Schedule: Full-time, with a flexible work schedule that allows for remote work
ASSUMPTION: The remote work arrangement and flexible work schedule provide candidates with the opportunity to balance their personal and professional lives while working with a global company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with hiring manager or panel
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Client management and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss specific examples of your digital marketing strategies, client management experiences, and problem-solving skills
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Digital Marketing, SEO, Paid Search, Programmatic Display, Social Advertising, Client Management, Account Management, Strategic Planning, Performance Optimization, Training, Client Success
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing expertise, client management skills, and cultural fit with the company. Candidates should be prepared to discuss their relevant experience and provide specific examples to demonstrate their qualifications.
🛠️ Tools & Technologies
- Google Ads, Meta Ads, Bing Ads
- Google Analytics, Google Data Studio, Google Search Console, Google Business Profile
- Microsoft Excel, Microsoft Power BI
- Moz, SEMrush, or similar SEO platforms
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are commonly used in the digital marketing industry.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and accountability
Work Style:
- Results-driven and proactive
- Strong communication and presentation skills
- Adaptable and resilient
- Self-motivated and organized
Self-Assessment Questions:
- Do I have a proven track record of success in strategic account management, leading to high client retention, product adoption, and revenue growth?
- Am I comfortable working remotely and managing my time effectively?
- Do I possess strong analytical skills and a customer-first mindset, with a passion for digital marketing performance?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career with Perseus Group.
⚠️ Potential Challenges
- Managing multiple client relationships and priorities simultaneously
- Keeping up with industry trends and best practices in digital marketing
- Working remotely and maintaining a healthy work-life balance
- Addressing client churn risks and strategic retention efforts
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a customer-centric mindset to overcome.
📈 Similar Roles Comparison
- This role differs from other digital marketing positions in its focus on client management and strategic account growth within a franchise or multi-location environment
- Industry-specific context: The software industry is highly competitive, with a strong focus on innovation and continuous improvement
- Career path comparison: This role offers opportunities for growth and advancement within the company, with potential for career progression into leadership or management positions
ASSUMPTION: This role is unique in its focus on client management and strategic account growth within the software industry, offering candidates a challenging and rewarding career path.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy for a franchise client, driving measurable results and ROI
- Conducting a competitive analysis and identifying opportunities for growth within a client's portfolio
- Creating and delivering engaging training sessions on digital marketing best practices and industry trends for franchisee personnel
ASSUMPTION: These sample projects provide candidates with an understanding of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical client profile for this role and the industries they operate in?
- How does the company support the growth and development of its employees?
- What are the most challenging aspects of working remotely, and how does the company address them?
- How does the company measure and track the success of its digital marketing strategies and campaigns?
- What opportunities are there for career growth and advancement within the company?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company and industry, and practicing your responses to common digital marketing and client management questions
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
