Digital Marketing Consultant

📌 Core Information

🔹 Job Title: Digital Marketing Consultant

🔹 Company: Visualsoft

🔹 Location: Stockton-on-Tees, United Kingdom (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective multi-channel digital marketing strategies
• Building and maintaining strong client relationships
• Monitoring and optimizing account performance across various digital channels
• Identifying upsell opportunities and driving account growth
• Collaborating with internal teams and mentoring junior team members

ASSUMPTION: This role requires a well-rounded digital marketing professional with a proven track record in leading online marketing activities across multiple channels. Strong communication skills and a proactive approach to problem-solving are essential for success in this position.

📋 Key Responsibilities

✅ Develop and execute tailored, results-driven marketing strategies across all key digital channels, ensuring alignment with client goals and clear KPIs

✅ Build and nurture strong, long-term client relationships, positioning yourself as a trusted strategic advisor

✅ Monitor account performance through data and analytics, identifying insights and optimisation opportunities across channels

✅ Proactively enhance outcomes, improve ROI, and deliver measurable business results

✅ Spot opportunities to grow accounts by introducing new services or expanding existing activity, confidently pitching relevant services and collaborating with internal teams to deliver on new initiatives

✅ Handle client challenges with a solution-first mindset, managing expectations and resolving issues effectively

✅ Maintain clear and consistent communication across all client touchpoints

✅ Ensure account admin is accurate and up-to-date, including invoicing, documentation, and meeting follow-ups

✅ Work closely with internal teams to maintain high standards of delivery

✅ Support junior team members with guidance and coaching, and collaborate across departments to share knowledge and align on client goals

ASSUMPTION: The responsibilities listed above are derived from the job description and may be subject to change based on business needs and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience (5-10 years) in leading online marketing activity across multiple channels, including email, social, SEO, PPC, CRO, affiliates, marketplaces, and creative media

Required Skills:

• Proven track record of managing high-value client accounts and delivering multi-channel strategies
• Data-driven decision-making and strong analytical skills
• Excellent communication skills, both written and verbal, with strong presentation skills
• Commercially astute with a natural ability to spot upsell opportunities and drive account growth
• Calm and constructive under pressure, with a proactive and solutions-focused approach

Preferred Skills:

• Experience with eCommerce platforms and digital marketing tools
• Fluency in additional languages

ASSUMPTION: While the job description does not explicitly list preferred skills, experience with eCommerce platforms and digital marketing tools, as well as fluency in additional languages, could provide a competitive edge for candidates.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (AI-estimated based on industry standards for a Digital Marketing Consultant with 5-10 years of experience)

Benefits:

• Unlimited paid holidays
• Medicash Cash Plan
• Employee Assistance Programme
• Great working environments (dog-friendly offices in Stockton-on-Tees and Manchester)
• High-performance MacBook
• VS Perks (monthly treats on the company)
• Free breakfast, fruit, hot and cold drinks, and protein shakes
• Friday afternoon drinks
• Pension scheme
• Cycle to work scheme
• Discounts across Visualsoft brands
• Regular team social events
• Training and development opportunities

Working Hours: Full-time (40 hours per week), with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Consultant with 5-10 years of experience. The actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Visualsoft is a tech-powered commerce agency specializing in website development and digital marketing. They connect brands to customers through various online channels, serving some of the UK's biggest brands.

Company Size: Visualsoft has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Visualsoft was founded in 1998, giving the company over two decades of experience in the eCommerce and digital marketing space.

Company Description:

• Visualsoft is a full-service digital agency offering website development and digital marketing services
• The company connects brands to customers through various online channels, including search, shop, and scroll
• Visualsoft works with some of the UK's biggest brands, helping them be open on every channel

Company Specialties:

• eCommerce
• Web Design
• Website Redesign
• Bespoke Web Development
• Search Engine Optimisation (SEO)
• Online Marketing
• PPC
• Affiliate Marketing
• mCommerce
• Email Marketing
• Shared Success
• Digital Marketing
• Social Media
• Paid Search
• Conversion Rate Optimisation

Company Website: www.visualsoft.co.uk

ASSUMPTION: Visualsoft's extensive experience in the eCommerce and digital marketing industry makes it an attractive employer for candidates seeking to grow their careers in this field.

📊 Role Analysis

Career Level: This role is suitable for experienced digital marketing professionals looking to take the next step in their careers, potentially moving into a management or senior-level position in the future.

Reporting Structure: The Digital Marketing Consultant will report directly to the Client Services Director and work closely with various internal teams, including channel experts and account managers.

Work Arrangement: This is a hybrid role, with a combination of remote and on-site work. The specific work arrangement may be discussed further during the interview process.

Growth Opportunities:

• Progression into a management or senior-level position within the digital marketing team
• Expanding skills and expertise across various digital marketing channels and disciplines
• Contributing to the development of Visualsoft's digital marketing strategies and best practices

ASSUMPTION: The growth opportunities listed above are based on typical career progression paths within the digital marketing industry and may vary depending on the company's specific needs and the candidate's performance.

🌍 Location & Work Environment

Office Type: Visualsoft has offices in Stockton-on-Tees and Manchester, providing a modern and collaborative work environment.

Office Location(s): Visualsoft House, PRINCES WHARF, Stockton-on-Tees, Cleveland TS17 6QY, GB and 71 Grey Street, Newcastle upon Tyne, England NE1 6EF, GB

Geographic Context:

• Stockton-on-Tees is located in the North East of England, with a population of approximately 190,000 people
• The area offers a mix of urban and rural living, with easy access to nearby cities such as Middlesbrough, Durham, and Newcastle upon Tyne
• Stockton-on-Tees has a rich history and cultural scene, with various attractions, events, and festivals throughout the year

Work Schedule: The work schedule for this hybrid role is yet to be determined and may be discussed further during the interview process.

ASSUMPTION: The work environment at Visualsoft is likely to be dynamic and collaborative, with a focus on driving results for clients and supporting the growth of team members.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• First-round interview with the Client Services Director
• Second-round interview with the Head of Client Services and/or other team members
• Final-round interview with the CEO or another senior stakeholder

Key Assessment Areas:

• Digital marketing expertise and experience
• Client management and relationship-building skills
• Data-driven decision-making and analytical skills
• Communication and presentation skills
• Problem-solving and commercial acumen

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of your past achievements and how they demonstrate the required qualifications and skills
• Research Visualsoft and the role to show your enthusiasm and understanding of the company and the position

ATS Keywords: Digital Marketing, Online Marketing, Multi-Channel Strategies, Client Relationships, Performance Monitoring, Data Analysis, Problem Solving, Communication, Mentorship, Collaboration, eCommerce, SEO, PPC, Affiliates, Marketplaces, CRO, Creative Media

ASSUMPTION: The interview process at Visualsoft is likely to be thorough and comprehensive, focusing on the candidate's digital marketing expertise, client management skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Facebook Ads Manager
• SEMrush or similar SEO tools
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
• Project management tools (e.g., Asana, Trello)
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: The tools and technologies listed above are commonly used in digital marketing roles and may vary depending on the specific needs of the company and the client.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Ambitious
• Respectful

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on delivering measurable outcomes
• Continuously learning and adapting to new trends and technologies

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable working with multiple clients and priorities?
• Are you a strong communicator, both written and verbal, with excellent presentation skills?
• Do you have a proven track record of driving results and delivering measurable outcomes for clients?
• Are you comfortable working collaboratively with internal teams and external stakeholders?
• Do you have a proactive and solutions-focused approach to problem-solving, even under pressure?

ASSUMPTION: Visualsoft values a customer-focused, innovative, and collaborative work environment, seeking candidates who align with these values and can thrive in a dynamic, results-driven setting.

⚠️ Potential Challenges

• Managing multiple client accounts and priorities effectively
• Keeping up with the latest trends and best practices in digital marketing
• Working remotely and maintaining productivity and focus outside of the office environment
• Adapting to changes in client needs and market conditions

ASSUMPTION: The potential challenges listed above are common to digital marketing roles and may vary depending on the specific needs of the company and the client.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on client management and relationship-building skills
• This role requires a broader range of digital marketing expertise, including experience with email marketing, paid social, SEO, PPC, affiliates, marketplaces, CRO, and creative media
• Career progression in this role may lead to management or senior-level positions within the digital marketing team

ASSUMPTION: The comparison points listed above are based on typical digital marketing roles and may vary depending on the specific needs of the company and the industry.

📝 Sample Projects

• Developing and implementing a multi-channel digital marketing strategy for a new eCommerce client, driving measurable results and improving ROI
• Conducting a comprehensive SEO audit and keyword research for an established brand, identifying opportunities for organic growth and improved search visibility
• Managing a paid social advertising campaign for a retail client, optimizing performance and maximizing return on ad spend

ASSUMPTION: The sample projects listed above are intended to illustrate the types of responsibilities and tasks associated with this role and may vary depending on the specific needs of the company and the client.

❓ Key Questions to Ask During Interview

• Can you describe the typical work arrangement for this hybrid role, and how will my time be split between remote and on-site work?
• How does Visualsoft support the professional development and growth of its digital marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured during this period?
• How does Visualsoft approach collaboration and knowledge-sharing across its various teams and departments?
• What are the most significant challenges facing the digital marketing team currently, and how can this role contribute to addressing them?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company, and the team dynamics, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, using the ATS keywords provided
• Prepare examples of your past achievements and how they demonstrate the required qualifications and skills
• If applicable, be ready to provide portfolio examples or case studies showcasing your digital marketing expertise
• Follow up with Visualsoft one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.