Digital Marketing Content Creator

📌 Core Information

🔹 Job Title: Digital Marketing Content Creator

🔹 Company: Indian Institute of Management Bangalore (IIMB)

🔹 Location: Bangalore, India

🔹 Job Type: Full-time Consultant (1 year extendable)

🔹 Category: Education Management

🔹 Date Posted: 9th April 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing content strategies across digital platforms
• Creating high-quality written, visual, and multimedia content
• Managing social media strategies and engaging with followers
• Analyzing campaign performance and presenting actionable insights
• Collaborating with internal teams and stakeholders to ensure brand consistency

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on performance-driven marketing.

📋 Key Responsibilities

✅ Content Creation & Management: Develop and create engaging content for IIMB's webpages, social media platforms, blogs, emails, and other digital channels. Produce high-quality written content, graphics, videos, and multimedia collateral, ensuring all content is SEO-optimized and follows best practices.

✅ Social Media Strategy: Conceptualize, create, and schedule social media posts across platforms to enhance brand visibility and engagement. Engage with followers, track key growth metrics, and present actionable insights to senior stakeholders.

✅ Campaign Collaboration: Pitch ideas, design content, manage, and execute multi-channel campaigns. Conduct competitor and market analysis, track performance metrics, and prepare reports on content performance.

✅ Brand Consistency: Ensure all content assets reflect a cohesive and consistent brand voice, identity, tone, and values across all digital touchpoints. Develop, manage, and streamline category-specific social properties through an iterative content calendar.

✅ Collaboration & Communication: Collaborate with internal teams to produce visually appealing and technically sound content. Communicate effectively with stakeholders, ensuring alignment between content goals and broader marketing strategies.

ASSUMPTION: This role requires a high level of creativity, strong organizational skills, and the ability to work independently and as part of a team.

🎯 Required Qualifications

Education: Bachelor's degree with first class

Experience: Minimum of 4 years of experience in content creation for digital marketing purposes

Required Skills:

• Strong knowledge of SEO, keyword research, and digital marketing tools
• Proficiency in design tools like Adobe Creative Suite, Canva, or similar software
• Ability to write compelling and error-free content with strong attention to detail
• Experience with social media platforms and content management systems
• Strong communication and interpersonal skills
• Creative thinker with the ability to adapt content to meet bespoke requirements and diverse audiences

Preferred Skills:

• Experience with video editing and production
• Familiarity with email marketing tools
• Knowledge of paid advertising platforms (Google Ads, Facebook Ads)
• Knowledge of basic HTML and CSS for content formatting

Personal Attributes:

• Highly creative with an eye for design and storytelling
• Self-motivated and able to work independently as well as part of a team
• Results-driven and able to adjust strategies based on data
• Strong organizational skills and the ability to handle multiple tasks in a fast-paced environment

ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills and experience in digital marketing will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 600,000 - 1,200,000 per annum (Estimated based on industry standards for mid-level digital marketing roles in Bangalore)

Benefits:

• Medical insurance
• Retirement benefits
• On-site cafeteria
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level digital marketing roles in Bangalore. The actual salary may vary depending on the candidate's experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Education Management. IIMB is a leading graduate school of management in Asia, recognized as an Institute of National Importance under the IIM Act of 2017.

Company Size: IIMB has 51-200 employees, providing an idyllic environment for management studies, academics, and learning.

Founded: IIMB was founded in 1973 and is located in Bangalore, Karnataka, India.

Company Description:

• IIMB provides a range of executive management programs and offers a vibrant campus with state-of-the-art infrastructure
• The institute fosters a culture of continuous learning and encourages innovation and entrepreneurship
• IIMB is committed to creating a diverse and inclusive environment that values and promotes equality

Company Specialties:

• Executive Management Studies

Company Website: http://www.iimb.ernet.in/

ASSUMPTION: Working at IIMB offers candidates the opportunity to contribute to a prestigious institution and gain valuable experience in the education management sector.

📊 Role Analysis

Career Level: Mid-level professional with the opportunity for growth and development

Reporting Structure: The Digital Marketing Content Creator will report directly to the Marketing and Communications department and collaborate with various internal teams and stakeholders.

Work Arrangement: On-site, full-time consultant position with a one-year contract extendable based on performance

Growth Opportunities:

• Potential for contract extension or full-time employment based on performance
• Opportunities for professional development and skill enhancement
• Exposure to a diverse range of projects and campaigns, allowing for career growth and expansion

ASSUMPTION: This role provides a unique opportunity for candidates to gain experience in digital marketing within the education sector and contribute to a prestigious institution.

🌍 Location & Work Environment

Office Type: IIMB's campus is a vibrant and modern facility with state-of-the-art infrastructure, providing an ideal environment for management studies, academics, and learning.

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of Karnataka and the fifth-largest city in India, known for its pleasant climate, vibrant culture, and growing IT industry
• The city is well-connected by air, rail, and road networks, with a extensive public transportation system
• Bangalore offers a wide range of housing options, from apartments to independent houses, catering to various budgets and preferences

Work Schedule: Full-time (40 hours/week) with flexible working hours, allowing for a healthy work-life balance

ASSUMPTION: Bangalore's pleasant climate, vibrant culture, and growing IT industry make it an attractive location for professionals seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the Marketing and Communications department to discuss the role, responsibilities, and expectations
• Final round interview with senior stakeholders to assess the candidate's fit for the role and the organization

Key Assessment Areas:

• Candidates' understanding of digital marketing trends and best practices
• Portfolio and work samples demonstrating strong content creation skills
• Ability to think creatively and adapt content to meet bespoke requirements and diverse audiences
• Strong communication and interpersonal skills, with the ability to collaborate effectively with internal teams and stakeholders

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio or work samples showcasing your content creation skills and digital marketing experience
• Prepare for interview questions that assess your understanding of digital marketing trends, your ability to create engaging content, and your fit with IIMB's culture and values

ATS Keywords: Digital Marketing, Content Creation, Social Media Strategy, SEO, Google Analytics, Adobe Creative Suite, Canva, HTML, CSS, Education Management

ASSUMPTION: IIMB's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Canva
• Google Analytics
• SEMrush
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Paid advertising platforms (Google Ads, Facebook Ads)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in digital marketing and content creation.

👔 Cultural Fit Considerations

Company Values:

• Excellence in academics and research
• Integrity and ethical conduct
• Innovation and entrepreneurship
• Diversity and inclusivity

Work Style:

• Collaborative and team-oriented, with a focus on collective success
• Results-driven and data-informed, with a commitment to continuous improvement
• Adaptable and responsive to change, with a willingness to learn and grow

Self-Assessment Questions:

• Do you align with IIMB's values, particularly in terms of excellence, integrity, and innovation?
• Are you comfortable working in a collaborative and team-oriented environment, with a focus on collective success?
• Do you have the ability to adapt your content to meet the needs of bespoke requirements and diverse audiences?

ASSUMPTION: Candidates who align with IIMB's values and work style will be more likely to succeed in this role and contribute to the organization's mission and goals.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, demanding strong organizational skills and time management
• IIMB's reputation and brand may present high expectations for content quality and performance, requiring a strong attention to detail and commitment to excellence
• The role may involve working with diverse stakeholders, requiring strong communication and interpersonal skills
• The on-site work arrangement may present challenges for candidates who prefer remote or hybrid work arrangements

ASSUMPTION: Candidates should be aware of these potential challenges and assess their ability to manage them effectively in the context of this role.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position focuses more on content creation and less on paid advertising or SEO optimization
• Within the education sector, this role is unique in its focus on digital marketing and content creation for a prestigious management institution
• Career progression in this role may lead to opportunities in digital marketing, content strategy, or management within the education sector or related industries

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other digital marketing or content creation positions in the education sector or related industries.

📝 Sample Projects

• Developing and executing a social media campaign to promote IIMB's executive management programs, resulting in increased engagement and lead generation
• Creating a series of blog posts and articles showcasing IIMB's faculty, research, and alumni success stories, driving organic traffic and SEO performance
• Designing and producing multimedia content for IIMB's website and digital channels, enhancing user experience and driving conversions

ASSUMPTION: These sample projects illustrate the range of content creation and digital marketing tasks required for this role, demonstrating the opportunity for creative and strategic contributions.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing and communications strategy for IIMB?
• What are the most significant challenges facing the digital marketing team, and how can this role address them?
• What opportunities are there for professional development and growth within this role and the organization?
• How does IIMB support work-life balance for its employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and your potential fit within the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or work samples showcasing your content creation skills and digital marketing experience
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.