📌 Core Information
🔹 Job Title: Digital Marketing Content Specialist
🔹 Company: Irving Oil
🔹 Location: Saint John, New Brunswick, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading content and creative development across all digital communication channels
- Collaborating with the Marketing & Agency team to guide concepting and copywriting efforts
- Contributing to impactful digital experiences through compelling design, photography, and video assets
- Unifying creativity and strategy to engage audiences and drive measurable results
ASSUMPTION: This role requires a strong blend of creativity, strategic thinking, and analytical skills to succeed.
📋 Key Responsibilities
✅ Monitor digital trends and propose innovative ideas to increase engagement and support business goals
✅ Collaborate with the internal agency team to create on-brand, on-trend content for all digital channels
✅ Write content to meet specifications and industry standards for all digital communication and advertising channels
✅ Share digital content knowledge to support the growth and development of the Agency Services team
✅ Gather information during client meetings to inform content recommendations for web, digital, and video assets
✅ Understand and make recommendations to improve/enhance the UX for all paid/owned customer communication flows
✅ Collaborate with other teams to understand strategy, capabilities, and function for owned and partner digital channels
ASSUMPTION: This role involves managing multiple digital marketing campaigns simultaneously, requiring strong multitasking skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Over 5 years of experience developing branded content strategies and assets across digital, marketing, and agency landscapes
Required Skills:
- Proven ability to thrive in creative, collaborative, and data-driven team environments
- Strong multitasking skills with experience managing multiple digital marketing campaigns simultaneously
- Expertise in SEM and SEO strategy and writing, with hands-on knowledge of key SEO platforms
- Deep understanding of UX standards and trends, with the ability to translate insights into engaging digital experiences
- Analytical and results-oriented mindset, focused on testing, optimizing, and scaling successful content
- Skilled at solving technical and strategic roadblocks to maintain momentum on complex projects
Preferred Skills:
- Formal education in digital marketing or equivalent hands-on experience
- Proven track record of producing results-driven corporate content
ASSUMPTION: Candidates with a strong portfolio showcasing their creative and strategic abilities will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: CAD 75,000 - CAD 100,000 per year (Based on industry standards for a Marketing Content Specialist with 5-10 years of experience in Saint John, New Brunswick)
Benefits:
- Competitive compensation including an annual bonus plan and pension plan
- Flexible benefits plan effective from day one, offering three levels of coverage
- Paid vacation plus an annual option to purchase additional vacation
- Wellness support with an annual wellness allowance, paid personal care days, and a 24/7 Employee & Family Assistance Program
- Opportunity to give back to the community with a paid volunteer day, company volunteer opportunities, and a donation matching program
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Irving Oil is a privately-held energy company with a focus on refining, distributing, and marketing petroleum products. The company operates in the highly competitive and dynamic oil and gas industry.
Company Size: Irving Oil has 1,001-5,000 employees, making it a mid-sized company. This size allows for a more personal work environment while still offering ample opportunities for growth and collaboration.
Founded: Irving Oil was founded in 1924, giving it a rich history and established reputation in the industry.
Company Description:
- Irving Oil is committed to supporting a diverse and inclusive work environment
- The company is dedicated to creating good energy every day, both for its customers and employees
- Irving Oil offers a comprehensive benefits package and opportunities for professional development
Company Specialties:
- Refining and marketing petroleum products
- Distribution and transportation services
- Lubricants and trading
Company Website: http://www.irvingoil.com
ASSUMPTION: Irving Oil's commitment to diversity, inclusion, and employee well-being sets it apart in the competitive oil and gas industry.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in digital marketing and content development.
Reporting Structure: The Digital Marketing Content Specialist will report directly to the Marketing Manager and collaborate closely with the internal agency team, as well as other departments such as Loyalty, Web, Media, and Digital Experience teams.
Work Arrangement: This role is on-site, requiring the incumbent to work from Irving Oil's headquarters in Saint John, New Brunswick.
Growth Opportunities:
- Progression to a senior or management role within the Marketing department
- Expanding responsibilities to include mentoring and training junior team members
- Opportunities to work on high-impact projects and campaigns, driving business growth and innovation
ASSUMPTION: With Irving Oil's commitment to employee development and growth, there are ample opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Irving Oil's headquarters is a beautiful home office building with access to a fitness facility, onsite nurse, and a café, fostering a comfortable and supportive work environment.
Office Location(s): 10 King Square South, Saint John, New Brunswick E2L 0G3, Canada
Geographic Context:
- Saint John is the oldest incorporated city in Canada, offering a rich history and cultural heritage
- The city is located on the Bay of Fundy, providing easy access to beautiful beaches and outdoor activities
- Saint John has a vibrant arts and culture scene, with numerous festivals, museums, and galleries
Work Schedule: Full-time, typically 40 hours per week, with flexibility for overtime or remote work as needed
ASSUMPTION: The work environment at Irving Oil's headquarters is designed to support employee well-being and productivity, with access to various amenities and resources.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and/or other team members
- Final interview with the Director of Marketing or another senior leader
Key Assessment Areas:
- Creativity and strategic thinking
- Analytical and problem-solving skills
- Collaboration and communication skills
- Understanding of digital marketing trends and best practices
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your portfolio or examples of your work, demonstrating your ability to create engaging and effective digital content
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and collaboration abilities
ATS Keywords: Digital Marketing, Content Development, SEO, SEM, UX, Engagement Strategies, Performance Metrics, Brand Strategy
ASSUMPTION: Irving Oil's application process is designed to assess candidates' skills and cultural fit, with a focus on creativity, strategic thinking, and collaboration.
🛠️ Tools & Technologies
- SEO platforms (e.g., Google Search Console, SEMrush, Ahrefs)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Design and photo/video editing software (e.g., Adobe Creative Suite, Canva)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Candidates should have experience with industry-standard tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Respect
- Integrity
- Excellence
- Community
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you embody Irving Oil's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a project or campaign?
- How do you approach collaboration and knowledge-sharing with team members and stakeholders?
ASSUMPTION: Irving Oil values candidates who align with their core values and can thrive in a collaborative, data-driven, and adaptable work environment.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously, requiring strong multitasking skills
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Balancing creativity and strategic thinking with data-driven decision-making
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and a commitment to continuous improvement.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on digital content development and strategy
- In the oil and gas industry, digital marketing is increasingly important for engaging customers and driving business growth
- Career progression in this role could lead to senior or management positions within the Marketing department or other areas of the business
ASSUMPTION: Candidates should research similar roles in the digital marketing and content development space to better understand the unique aspects of this position.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including SEO-optimized blog posts, social media campaigns, and email marketing
- Creating a series of engaging and informative videos to educate customers about the benefits of a specific fuel type or service offering
- Conducting a UX audit of Irving Oil's website and making data-driven recommendations to improve the customer experience and drive conversions
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for the Digital Marketing Content Specialist role at Irving Oil.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does Irving Oil support the professional development and growth of its employees?
- What are the most significant challenges facing the Marketing department in the next 1-2 years, and how can this role contribute to addressing them?
- How does Irving Oil measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for collaboration and knowledge-sharing with other departments and teams within Irving Oil?
ASSUMPTION: These questions are designed to provide insight into the work environment, company culture, and expectations for the Digital Marketing Content Specialist role at Irving Oil.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work, demonstrating your ability to create engaging and effective digital content
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and collaboration abilities
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
