Digital Marketing Content Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Content Specialist

🔹 Company: Arterra Wines Canada

🔹 Location: Mississauga, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing digital marketing content updates across various platforms
• Creating and maintaining promotions and offers on e-commerce platforms
• Optimizing digital merchandising opportunities within DTC platforms
• Monitoring performance metrics and making recommendations for improvement

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and a customer-first mindset to create engaging content and drive traffic.

📋 Key Responsibilities

✅ Manage the execution of marketing content updates across a variety of digital platforms

✅ Create and maintain promotions and offers on e-commerce platforms, ensuring content is accurate and using best SEO practices

✅ Optimize and ideate digital merchandising opportunities within DTC platforms, assisting brand managers with strategy and implementing changes based on reporting and insights

✅ Monitor performance metrics (engagement, traffic, conversions) and make recommendations for improvement

✅ Validate content and user experience of digital platforms created internally or by external vendors, performing UAT and high-level QA

✅ Maintain, update, and organize product information across digital platforms, ensuring that product data is consolidated and consistent throughout

ASSUMPTION: This role requires strong organizational skills, the ability to handle multiple projects and deadlines, and adaptability to learn new skills quickly.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, or a related field

Experience: 2+ years of experience in marketing or website content authoring

Required Skills:

• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, etc.)
• Strong analytical and problem-solving skills
• Self-motivated with the ability to work independently or as part of a team
• Great organizational skills with an understanding of prioritization

Preferred Skills:

• Fluency in French (an asset)

ASSUMPTION: Candidates should have a strong understanding of digital marketing strategies and be comfortable working with various CMS platforms.

💰 Compensation & Benefits

Salary Range: Budgeted Range – CAD $68,009.00 - $88,012.00 per year. The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra.

Benefits:

• Competitive salary and bonus
• Benefits and Pension Plan
• Product Allowances
• Corporate Social Responsibility
• Tuition Reimbursement
• Training & Development Programs
• An opportunity to learn about the world of wine

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on the information given and may vary depending on the candidate's qualifications and the company's final decision.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing. Arterra Wines Canada is the leading producer and marketer of award-winning, globally recognized Canadian and imported wines. They have over 140 years of experience in the Canadian wine industry and offer a wide range of brands, including Jackson-Triggs, Inniskillin, and Kim Crawford.

Company Size: 1,001-5,000 employees. As a large company, Arterra Wines Canada offers opportunities for growth and collaboration with a diverse team.

Founded: 1874. Arterra Wines Canada has a rich history in the wine industry and has established itself as a leader in the market.

Company Description:

• Arterra Wines Canada is committed to building brands that people love
• The company has five estate wineries across the country and over 1,700 acres of premium vineyards
• Arterra Wines Canada is dedicated to understanding Canadian consumers' preferences and providing them with high-quality wines

Company Specialties:

• Wine production and marketing
• Brand building
• Viticulture and winemaking
• Consumer insights and market trends

Company Website: http://www.arterracanada.com

ASSUMPTION: Arterra Wines Canada is a well-established company with a strong presence in the Canadian wine industry. They are committed to building brands that people love and providing high-quality wines to their customers.

📊 Role Analysis

Career Level: Mid-level. This role requires a minimum of 2 years of experience in marketing or website content authoring and offers opportunities for growth and development within the company.

Reporting Structure: The Digital Marketing Content Specialist will report directly to the Digital & E-commerce Team and work closely with brand marketing teams to ensure best practices are implemented.

Work Arrangement: On-site. This role requires working on-site at the Mississauga office, with the possibility of occasional remote work.

Growth Opportunities:

• Learning about the world of wine and expanding industry knowledge
• Developing skills in digital marketing, content creation, and SEO
• Advancing within the company as the business grows and evolves

ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to learn about the wine industry and expand digital marketing skills.

🌍 Location & Work Environment

Office Type: Corporate office. Arterra Wines Canada's Mississauga office is a professional and collaborative work environment.

Office Location(s): Mississauga, Ontario, Canada

Geographic Context:

• Mississauga is a large city located in the Greater Toronto Area (GTA)
• The GTA is a major economic hub with a diverse range of industries and job opportunities
• Mississauga offers a mix of urban and suburban living, with easy access to public transportation and amenities

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work

ASSUMPTION: The Mississauga office provides a professional and collaborative work environment, with easy access to public transportation and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Final interview with the director of the Digital & E-commerce Team

Key Assessment Areas:

• Digital marketing knowledge and skills
• Content creation and authoring experience
• Problem-solving and analytical skills
• Adaptability and learning agility

Application Tips:

• Highlight relevant experience and achievements in digital marketing and content creation
• Tailor your resume and cover letter to emphasize skills and qualifications that match the job requirements
• Prepare examples of your work that demonstrate your ability to create engaging content and optimize digital merchandising opportunities

ATS Keywords: Digital Marketing, Content Authoring, SEO, E-commerce, CMS Platforms, Digital Merchandising, Performance Metrics, UAT, QA, Adobe Creative Suite, Teamwork, Adaptability

ASSUMPTION: The application process for this role is likely to involve several interviews, with a focus on assessing digital marketing knowledge, content creation skills, and problem-solving abilities.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator)
• CMS platforms (e.g., WordPress, Shopify, Magento)
• SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
• E-commerce platforms (e.g., Shopify, Magento, BigCommerce)

ASSUMPTION: This role requires familiarity with Adobe Creative Suite, various CMS platforms, SEO tools, and e-commerce platforms.

👔 Cultural Fit Considerations

Company Values:

• Passion for wine and creating memorable experiences
• Collaboration and teamwork
• Innovation and continuous learning
• Responsibility and sustainability

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a passion for wine and creating memorable experiences for customers?
• Are you comfortable working in a collaborative and fast-paced environment?
• Do you have a results-driven mindset and a commitment to continuous improvement?
• Are you adaptable and open to learning new skills and tools?

ASSUMPTION: Arterra Wines Canada values passion, collaboration, innovation, and responsibility. They seek candidates who are adaptable, results-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Keeping up with the latest digital marketing trends and best practices
• Ensuring consistent and accurate product data across various digital platforms
• Adapting to changes in the company's digital strategy and priorities

ASSUMPTION: This role may present challenges in managing multiple projects and deadlines, staying up-to-date with digital marketing trends, and adapting to changes in the company's digital strategy.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on digital marketing content creation and management, rather than brand management or marketing strategy
• In the beverage industry, digital marketing roles may have a stronger focus on e-commerce and consumer engagement than in other industries
• Career paths in digital marketing may vary depending on the company's size, industry, and digital maturity

ASSUMPTION: This role is unique in its focus on digital marketing content creation and management within the beverage industry. Career paths in digital marketing may vary depending on the company's size, industry, and digital maturity.

📝 Sample Projects

• Creating and optimizing landing pages for marketing campaigns and promotions
• Developing and implementing digital merchandising strategies for e-commerce platforms
• Monitoring and analyzing performance metrics to inform content and merchandising improvements

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that the Digital Marketing Content Specialist may be required to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the Digital & E-commerce Team?
• How does Arterra Wines Canada support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Arterra Wines Canada approach work-life balance and flexibility for its employees?
• What are the most rewarding aspects of working in digital marketing at Arterra Wines Canada?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, as well as the expectations and priorities for the first few months in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and content creation
• Prepare examples of your work that demonstrate your ability to create engaging content and optimize digital merchandising opportunities
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.