Digital Marketing & Content Specialist

📌 Core Information

🔹 Job Title: Digital Marketing & Content Specialist

🔹 Company: Craftsman Collision

🔹 Location: North Vancouver, British Columbia, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing Craftsman Collision’s digital brand presence
• Creating and implementing social media strategies for various platforms
• Writing and editing engaging content for multiple channels
• Analyzing social media performance and reporting on KPIs
• Collaborating with the marketing team to drive brand awareness and customer engagement

ASSUMPTION: This role requires a strong understanding of digital marketing trends and a creative mindset to develop innovative strategies that resonate with local and regional audiences.

📋 Key Responsibilities

✅ Create, implement, and monitor Craftsman’s social media strategies for each platform, appealing to local and regional audiences

✅ Write, edit, and proofread communications content for various channels, ensuring relevance and accuracy

✅ Support social media analytics and coordinate monthly reporting to share across the business

✅ Contribute to and maintain the brand social media calendar, crafting engaging post copy that reflects channel tone of voice and brand guidelines

✅ Provide guidance and recommendations to the Marketing Manager regarding external conversations that can extend social reach organically

✅ Facilitate online conversations with customers and respond to queries and reviews

✅ Oversee and update The Craftsman Group websites to ensure content is current, relevant, and sites are running optimally

✅ Measure web traffic and monitor Search Engine Optimization for all company websites

✅ Increase the exposure of career opportunities at Craftsman Collision in the digital space

✅ Lead the planning, implementation, and growth of Craftsman’s customer email marketing program

✅ Manage external vendors for social media tools and platforms

✅ Provide coverage for Reception as needed

ASSUMPTION: This role requires strong organizational skills and the ability to multitask, as it involves managing multiple projects and platforms simultaneously.

🎯 Required Qualifications

Education: Post-secondary degree or diploma in Communications or Marketing

Experience: 3-5 years in a marketing role with a focus on social media and/or digital marketing in a mid to large size organization with multiple locations

Required Skills:

• Strong understanding of online marketing strategies and social media platforms
• Working knowledge of Google Analytics, WordPress, and Hootsuite
• Knowledge of principles of SEO, including keyword research and implementation of Social Media SEO tactics
• Excellent writing, communication, and editing skills, including experience writing for SEO
• Strong Microsoft Office Suite skills (Outlook, Excel, Word)
• Confidence to be the voice of Craftsman Collision in the digital space on all social media platforms
• Ability to deliver creative content, including text, images, and videos
• Ability to multitask and perform under tight deadlines
• Strong interest and aptitude for providing the best customer service to our Craftsman fans, followers, and collision centre staff

Preferred Skills:

• Experience in creating video and photo content
• Hands-on knowledge in using an email marketing platform
• Experience building online communities and influencers

ASSUMPTION: Candidates with experience in the automotive industry or related fields may have an advantage in understanding the specific needs and challenges of this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 CAD per year (Based on industry standards for a Marketing Specialist role with 3-5 years of experience in the Greater Vancouver Area)

Benefits:

• Competitive wages commensurate with experience
• Comprehensive benefits package, after 3 months of employment, 100% of these benefits are paid for by The Craftsman Group of Companies
• Great office located near the waterfront and close to many amenities, public transportation, and free parking
• A minimum of 4 company-sponsored social events per year; such as a golf tournament, ski day, family event, and holiday party
• Professional and career development opportunities

Working Hours: Full-time, Monday to Friday, 8:30 AM to 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Vehicle Repair and Maintenance

Company Size: 501-1,000 employees (Mid-size)

Founded: 1977

Company Description:

• Craftsman Collision is Western Canada's leader in auto body repairs, with over 40 locations throughout British Columbia, Alberta, and Saskatchewan
• The company is committed to ensuring customers get back on the road safely, with a focus on quality, professionalism, and customer satisfaction
• Craftsman Collision offers a comprehensive range of auto body repair services, including body work, auto painting, scratch repair, bumper repair, fender repair, dent repair, auto glass repair, and aluminum repair

Company Specialties:

• Auto Body Repair
• Hail Damage Repair
• Dent Repair
• Bumper Repair
• Aluminum Repair
• Auto Painting
• Body Work
• Auto Glass Repair
• Collision Repair
• Frame Straightening
• Fender Repair
• Windshield Replacement
• Chip Repair

Company Website: www.craftsmancollision.com

ASSUMPTION: Working at Craftsman Collision offers applicants the opportunity to join a well-established, growing organization with a strong commitment to customer service and quality workmanship.

📊 Role Analysis

Career Level: Mid-level Marketing Specialist

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, full-time position with a flexible work schedule that may include occasional weekend or evening work for events or campaigns

Growth Opportunities:

• Potential advancement to a Marketing Manager or similar role as the company continues to grow
• Opportunities to develop skills in digital marketing, content creation, and social media management
• Possibility to work on special projects or events that may expand the role's responsibilities

ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Corporate office environment with a casual dress code

Office Location(s): 810 West 1st Street, North Vancouver, British Columbia V7P 1A1, Canada

Geographic Context:

• North Vancouver is located on the North Shore of Vancouver, British Columbia, Canada
• The city offers a mix of urban and outdoor living, with easy access to parks, trails, and outdoor activities
• North Vancouver is well-connected by public transportation, with several bus routes and the SeaBus ferry connecting it to downtown Vancouver

Work Schedule: Monday to Friday, 8:30 AM to 5:00 PM (with a 30-minute lunch break), with the possibility of occasional overtime or flexible hours for events or campaigns

ASSUMPTION: The work environment at Craftsman Collision is dynamic, collaborative, and focused on delivering high-quality results for customers and the business.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess qualifications and cultural fit
• In-person or virtual interview with the Marketing Manager and/or other team members to discuss the role, responsibilities, and company culture
• Skills assessment or case study presentation to evaluate the candidate's digital marketing and content creation abilities
• Final interview with the Director of Marketing or another senior leader to discuss career growth and company alignment

Key Assessment Areas:

• Digital marketing and social media strategy development
• Content creation and editing skills
• Analytical and reporting abilities
• Cultural fit and alignment with company values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and digital marketing experience, as well as any skills or accomplishments that demonstrate your ability to succeed in this role
• Include specific examples of social media campaigns, content creation, or other relevant projects you've worked on in the past
• Prepare questions to ask during the interview that demonstrate your interest in the role and the company

ATS Keywords: Digital Marketing, Content Creation, Social Media Management, SEO, Google Analytics, WordPress, Hootsuite, Email Marketing, Customer Engagement, Writing, Editing, Communication, Multitasking, Customer Service, Community Growth, Analytics

ASSUMPTION: The application process at Craftsman Collision is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Google Analytics
• WordPress
• Hootsuite
• Microsoft Office Suite (Outlook, Excel, Word)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage social media platforms, create and edit content, and analyze performance.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Quality
• Teamwork
• Continuous Improvement

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Creative and innovative
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a strong passion for creating engaging content and driving brand awareness through social media?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you thrive in a collaborative work environment and enjoy working with a team to achieve common goals?
• Are you committed to delivering high-quality results and continuously improving your skills and knowledge?

ASSUMPTION: Candidates who align with Craftsman Collision's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple social media platforms and ensuring consistent branding and messaging across all channels
• Keeping up with the latest digital marketing trends and best practices
• Balancing the demands of multiple projects and deadlines
• Adapting to changes in the company's marketing strategy or priorities
• Maintaining a strong work-life balance while managing a busy and dynamic workload

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other marketing or content specialist positions in that it requires a strong focus on social media management and community engagement, as well as the ability to work independently and manage multiple projects simultaneously
• In the automotive industry, this role may require a deeper understanding of the specific needs and challenges of the target audience, as well as the ability to create tailored content that resonates with customers
• Career progression in this role may involve moving into a marketing management position or specializing in a specific area of digital marketing, such as social media strategy or content creation

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or companies, and candidates should consider their personal and professional goals when evaluating this opportunity.

📝 Sample Projects

• Developing and implementing a social media strategy for a new product launch or event
• Creating and editing engaging content for multiple channels, including blog posts, social media posts, and email newsletters
• Analyzing social media performance and creating monthly reports to share with the marketing team and other stakeholders
• Managing an email marketing campaign to promote a special offer or event
• Collaborating with the marketing team to create and execute a targeted advertising campaign on social media or other digital platforms

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, and candidates should be prepared to discuss their relevant experience and accomplishments during the interview process.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does this role fit into the company's overall marketing strategy, and what are the key priorities for the first 90 days?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does the company support work-life balance for its employees, particularly in this role?
• What are the most important qualities and skills for success in this role, according to the hiring manager or team members?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Digital Marketing & Content Specialist in North Vancouver at Craftsman Collision
• Tailor your resume and cover letter to highlight your relevant marketing and digital marketing experience, as well as any skills or accomplishments that demonstrate your ability to succeed in this role
• Prepare questions to ask during the interview that demonstrate your interest in the role and the company
• If selected for an interview, be prepared to discuss your relevant experience and accomplishments, as well as your thoughts on the role and the company's marketing strategy
• Follow up with the hiring manager or recruiter after the interview to express your appreciation for the opportunity and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.