Digital Marketing Content Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Content Specialist

🔹 Company: Tenerity

🔹 Location: Switzerland

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing 18 different Cashback and Cyber Security programs
• Building, managing, and nurturing member communities
• Protecting and enhancing brand reputation
• Driving SEO value and ensuring content strategy aligns with reputation management
• Engaging with members, collecting feedback, and driving member satisfaction

ASSUMPTION: This role requires a high level of organization, communication, and analytical skills to manage multiple initiatives and ensure consistent, thoughtful approaches to member engagement and feedback.

📋 Key Responsibilities

✅ SEO and Content Optimization: Drive SEO value, maintain and update the corporate website, create and optimize landing pages, and support initiatives to improve SEO rankings and manage billing descriptor content.

✅ Reputation and Social Media Management: Develop, implement, and evaluate global procedures for reputation and social media management, manage relationships with reputation platforms, and coordinate with customer service and internal teams to address negative feedback.

✅ Regional Support and Coordination: Act as a liaison between the Nyon office and regional teams, ensuring consistent support and alignment with customer service objectives, and address reputation-related issues that require centralized expertise.

✅ Community Engagement: Organize and lead member focus groups, implement a robust process for collecting and analyzing member feedback, curate and leverage member-generated content, and build a direct line of communication with members.

✅ E-Reputation Initiatives and Outreach: Drive community outreach programs, enhance the brand’s online reputation through innovative campaigns, and lead efforts to improve the brand’s public perception.

✅ Reporting & Analysis of Member Feedback: Compile and analyze feedback from various channels, report on member satisfaction, track reputation metrics, and collaborate with cross-functional teams to implement changes based on feedback.

ASSUMPTION: This role requires a strong understanding of SEO strategies, content optimization techniques, and data-driven mindset to analyze feedback and generate actionable insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 4-6 years of experience in community management, communications, or a related role

Required Skills:

• Proven experience in community management, communications, or a related role
• Strong understanding of SEO strategies and content optimization techniques
• Excellent project management and organizational skills
• Proficiency in using social media and reputation management platforms
• Strong interpersonal and communication skills
• Data-driven mindset, with the ability to analyze feedback and generate actionable insights
• Creative problem-solver with a passion for engaging and growing communities
• Strong analytical skills, with the ability to interpret feedback, identify trends, and generate actionable insights
• Excellent written and verbal communication skills, particularly in handling sensitive situations with professionalism and empathy
• Experience with review management platforms (e.g., Trustpilot, Google Reviews) and feedback tools
• Highly organized, able to manage multiple initiatives and projects while maintaining attention to detail

Preferred Skills:

• Experience in the cashback, subscription, or e-commerce industry
• Familiarity with tools for managing focus groups, surveys, and community feedback
• Familiarity with SEO and Paid Ads
• Experience with Marketing Automation tools

ASSUMPTION: Candidates with experience in the cashback, subscription, or e-commerce industry may have a better understanding of the specific challenges and opportunities in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a mid-senior level role in Advertising Services in Switzerland is CHF 90,000 - 120,000 per year. This estimate is based on market research and comparable roles in the region.

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Tenerity specializes in increasing the value of customer relationships through engagement strategies.

Company Size: 1,001-5,000 employees. As a mid-sized company, applicants can expect a structured yet flexible work environment with opportunities for growth and collaboration.

Founded: 1973. Tenerity has a long history in the industry, providing stability and experience in the market.

Company Description:

• Tenerity is an engagement company that increases the value of customer relationships
• Headquartered in Dallas, Texas, with a presence in Switzerland
• Focuses on making everyday life more affordable and protected for customers

Company Specialties:

• Customer engagement
• Advertising services
• Reputation management

Company Website: http://www.tenerity.com

ASSUMPTION: As a mid-sized company, Tenerity offers a balance between structure and flexibility, allowing employees to grow and contribute to the organization's success.

📊 Role Analysis

Career Level: Mid-Senior level. This role requires a significant amount of experience and expertise in community management and digital marketing.

Reporting Structure: This role reports directly to the Head of Content and Community Management. It may oversee junior team members or external agencies.

Work Arrangement: On-site, with the possibility of flexible work arrangements. This role requires regular on-site presence to collaborate with regional teams and manage member focus groups.

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand responsibilities based on performance and company growth
• Possibility to work on international projects and collaborate with global teams

ASSUMPTION: This role offers growth opportunities through leadership, mentoring, and collaboration with global teams, as well as potential expansion of responsibilities based on performance.

🌍 Location & Work Environment

Office Type: On-site, with a possibility of flexible work arrangements. The office is located in Nyon, Switzerland.

Office Location(s): Nyon, Switzerland

Geographic Context:

• Nyon is a city in Switzerland, located on the shores of Lake Geneva
• It offers a high quality of life, with a mix of urban and natural environments
• Nyon is easily accessible by public transportation and has a vibrant cultural scene

Work Schedule: Full-time, 40 hours per week. Flexible work arrangements may be available, depending on the specific needs of the role and the team.

ASSUMPTION: The work environment in Nyon offers a high quality of life, with a mix of urban and natural environments, and a vibrant cultural scene, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with key stakeholders

Key Assessment Areas:

• Problem-solving skills
• Communication and interpersonal skills
• Analytical and data-driven mindset
• Understanding of SEO strategies and content optimization
• Experience with review management platforms and feedback tools

Application Tips:

• Highlight relevant experience in community management, digital marketing, or a related field
• Demonstrate strong analytical and problem-solving skills through examples
• Showcase understanding of SEO strategies and content optimization techniques
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role

ATS Keywords: Community Management, Digital Marketing, SEO, Content Optimization, Reputation Management, Member Engagement, Feedback Analysis, Project Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's problem-solving skills, communication and interpersonal skills, analytical and data-driven mindset, and understanding of SEO strategies and content optimization.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Review management platforms (e.g., Trustpilot, Google Reviews)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the team and the organization. However, proficiency in social media management, review management, SEO, and project management tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Data-driven
• Results-oriented
• Collaborative
• Adaptable
• Customer-focused

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing feedback to generate actionable insights?
• Are you comfortable managing multiple initiatives simultaneously and prioritizing tasks based on importance and urgency?
• Do you have strong interpersonal and communication skills, with the ability to build relationships across teams and with community members?
• Are you passionate about engaging and growing communities, and do you have a creative approach to problem-solving?

ASSUMPTION: Candidates who are data-driven, results-oriented, collaborative, adaptable, and customer-focused will be a strong fit for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple initiatives simultaneously and ensuring consistent, thoughtful approaches to member engagement and feedback
• Addressing negative feedback and resolving issues in a timely and professional manner
• Balancing the need to drive SEO value with the requirement to maintain brand reputation and protect the company's public perception
• Adapting to the unique challenges and opportunities of the cashback, subscription, or e-commerce industry

ASSUMPTION: This role presents unique challenges related to managing multiple initiatives, addressing negative feedback, balancing SEO value with brand reputation, and adapting to the specific industry.

📈 Similar Roles Comparison

• Unlike other community management roles, this position focuses on reputation management and SEO value, in addition to member engagement and feedback analysis
• This role requires a strong understanding of SEO strategies and content optimization techniques, as well as experience with review management platforms and feedback tools
• Career progression in this role may involve expanding responsibilities, leading and mentoring junior team members, and collaborating with global teams

ASSUMPTION: This role differs from other community management positions in its focus on reputation management and SEO value, and it offers growth opportunities through leadership, mentoring, and collaboration with global teams.

📝 Sample Projects

• Developing and implementing a global procedure for reputation management, including contract negotiation, implementation, and optimization
• Organizing and leading a member focus group to gather honest feedback on products, services, and overall member experience
• Curating and leveraging member-generated content (videos, tips, testimonials) to showcase positive experiences and build community trust

ASSUMPTION: Sample projects for this role may involve developing and implementing global procedures, organizing and leading focus groups, and curating member-generated content to build community trust.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does the company support employee growth and development in this role?
• What are the key priorities for this role in the first 90 days?
• How does the company approach member engagement and feedback analysis, and how will this role contribute to that process?
• What are the most challenging aspects of this role, and how has the company addressed them in the past?

ASSUMPTION: Key questions to ask during the interview should focus on team structure, growth opportunities, priorities, member engagement, and challenges related to this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role, such as community management, digital marketing, SEO, and feedback analysis
• Prepare examples of your problem-solving skills, communication and interpersonal skills, and analytical and data-driven mindset
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.