📌 Core Information
🔹 Job Title: Digital Marketing Coordinator
🔹 Company: Egis Group
🔹 Location: Indianapolis, Indiana, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to enhance Egis' brand and reputation
- Creating compelling digital content and managing multiple projects simultaneously
- Collaborating with subject matter experts, marketing communications colleagues, and business development staff
- Utilizing SEO best practices and managing Google Ads for North America
- Monitoring media and providing event support as needed
ASSUMPTION: This role requires a balance of creativity, analytical thinking, and strong communication skills. The ideal candidate will be comfortable working independently and collaboratively in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and produce compelling digital content to support marketing and communication strategies
✅ Collaborate effectively with subject matter experts and marketing communications colleagues in North America and globally to ensure content accuracy and relevance
✅ Contribute to the development and execution of campaign content, including paid social and Google campaigns
✅ Utilize SEO best practices to enhance content visibility and performance
✅ Demonstrate strong storytelling abilities to convey our brand narrative and key messages effectively
✅ Conduct thorough research, including interviewing and sourcing materials, and ensure proper citation and organization of reference materials
✅ Manage multiple projects simultaneously, setting priorities within a deadline-driven environment
✅ Work autonomously while contributing to a team-oriented atmosphere to achieve common goals and objectives
✅ Communicate and collaborate effectively with all levels of the organization, including senior management
✅ Proofread and edit technical and marketing content to ensure high quality and accuracy
✅ Ability to manage HubSpot
✅ Update and maintain our Google Business profiles and ads for North America
✅ Media monitoring in our industry
✅ Event support
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring the candidate to be adaptable and detail-oriented.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field required
Experience: 3+ years of experience in digital marketing with demonstrated experience executing organic social media campaigns. 1-2+ years of experience in the A/E/C industry.
Required Skills:
- Proven experience in digital marketing, with a focus on organic social media campaigns
- Strong communication and collaboration skills
- Working knowledge of current marketing tools, including but not limited to SEO, landing page and capture tools, Adobe Creative suite, CRM marketing, social media management, and sites
- Google Certified
Preferred Skills:
- Affinity for learning new technology, processes, and business systems
- Critical thinking skills to identify and communicate goals and deliver written action plans
- Ability to report on outcomes and identify corrective measures
- Organized for efficiency, motivated for achievement, action-oriented for success
ASSUMPTION: Candidates with a strong background in digital marketing and relevant industry experience are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for digital marketing coordinators with 3-5 years of experience in the Indianapolis area)
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Disability Insurance
- Life Insurance
- 401(k) Plan with 4% company match
- Generous Paid Time Off (PTO) package with increased accrual rates with tenure, along with 9 paid holidays
- Competitive wages and potential bonus opportunities
- Flexible schedules and potential hybrid schedules
- Paid parental leave
- Educational assistance / Tuition Reimbursement
Working Hours: Full-time, typically 40 hours per week. Hybrid schedule may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Indianapolis area. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Civil Engineering. Egis Group is an international player active in the consulting, construction engineering, and mobility service sectors. They design and operate intelligent infrastructure and buildings capable of responding to the climate emergency and helping to achieve more balanced, sustainable, and resilient territorial development.
Company Size: 10,001+ employees. As a large organization, Egis offers a wide range of opportunities for career growth and development.
Founded: 1908. Egis has a long history and extensive experience in its field, providing stability and expertise to its employees.
Company Description:
- Egis is an international player active in the consulting, construction engineering, and mobility service sectors.
- They design and operate intelligent infrastructure and buildings capable of responding to the climate emergency and helping to achieve more balanced, sustainable, and resilient territorial development.
- With operations in 100 countries, Egis places the expertise of its 20,500 employees at the disposal of its clients and develops cutting-edge innovation accessible to all projects.
Company Specialties:
- Consulting and Engineering
- Infrastructure and Building Engineering
- Project Development and Operation
Company Website: http://www.egis-group.com
ASSUMPTION: Egis Group's extensive experience and global presence provide a stable and innovative work environment for employees.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of experience and growth potential.
Reporting Structure: The Digital Marketing Coordinator will report directly to the Marketing Manager and collaborate with various departments, including technical, business development, and other marketing staff.
Work Arrangement: Hybrid. This role offers a flexible work arrangement, combining on-site and remote work.
Growth Opportunities:
- Potential advancement to a Senior Digital Marketing role or a similar position in another department
- Opportunities to work on diverse projects and gain experience in different aspects of marketing
- Chances to develop leadership skills by mentoring junior team members or managing projects
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in digital marketing.
🌍 Location & Work Environment
Office Type: Hybrid. Egis Group offers a hybrid work environment, combining on-site and remote work.
Office Location(s): Indianapolis, Indiana, United States
Geographic Context:
- Indianapolis is the capital and most populous city of the U.S. state of Indiana
- The city is known for its rich history, diverse culture, and vibrant arts scene
- The cost of living in Indianapolis is relatively affordable compared to other major U.S. cities
Work Schedule: Full-time, typically 40 hours per week. The work schedule may vary depending on project demands and team needs.
ASSUMPTION: The hybrid work environment offers flexibility and a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check (if applicable)
- Final decision and offer
Key Assessment Areas:
- Digital marketing skills and experience
- Communication and collaboration abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with Egis Group's values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Egis Group's mission and how your skills align with the role's requirements
- Prepare examples of your digital marketing work, such as social media campaigns or SEO projects, to discuss during the interview
ATS Keywords: Digital Marketing, Social Media, SEO, Content Creation, Marketing Strategy, Project Management, Collaboration, Communication, Google Ads, HubSpot, Media Monitoring, Event Support
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing skills, experience, and cultural fit. Preparing examples of relevant work and demonstrating a strong understanding of Egis Group's mission will be crucial for success.
🛠️ Tools & Technologies
- HubSpot
- Google Ads
- Adobe Creative Suite
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Social media management platforms (e.g., Hootsuite, Buffer)
- CRM marketing tools (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and utilizing new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Expertise
- Innovation
- Responsibility
- Performance
- Commitment
Work Style:
- Collaborative
- Adaptable
- Results-driven
- Detail-oriented
- Creative
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have a strong attention to detail and a commitment to producing high-quality work?
- Are you passionate about staying up-to-date with the latest digital marketing trends and technologies?
ASSUMPTION: Candidates who align with Egis Group's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with diverse teams and stakeholders
- Staying up-to-date with the latest digital marketing trends and technologies
ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on content creation and collaboration with subject matter experts
- In the A/E/C industry, digital marketing roles may require a deeper understanding of technical concepts and the ability to translate complex information into engaging content
- Career paths in digital marketing can vary, but this role offers opportunities for growth and advancement within Egis Group or the broader marketing industry
ASSUMPTION: Understanding the unique aspects of this role and the industry can help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a social media campaign to promote Egis Group's involvement in a high-profile infrastructure project
- Creating a series of blog posts and articles to showcase Egis Group's expertise in sustainable engineering and climate resilience
- Managing a Google Ads campaign to generate leads for Egis Group's consulting services
ASSUMPTION: These sample projects demonstrate the range of digital marketing tasks and responsibilities required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- How does Egis Group support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role contribute to addressing them?
- How does Egis Group approach work-life balance for its employees, particularly in hybrid or remote work arrangements?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates the candidate's interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of your digital marketing work, such as social media campaigns or SEO projects, to discuss during the interview
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role
- Prepare for the interview by researching Egis Group's mission, values, and recent projects, and practicing common interview questions and your responses
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
