📌 Core Information
🔹 Job Title: Digital Marketing Coordinator
🔹 Company: Upstream Rehabilitation
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing team in executing digital marketing strategies
- Managing online content and campaigns to enhance brand visibility and engagement
- Collaborating with cross-functional teams to ensure consistent branding
- Analyzing campaign performance and providing regular reports
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on digital marketing channels.
📋 Key Responsibilities
✅ Developing and implementing digital marketing strategies to increase brand awareness and drive engagement
✅ Creating and managing online content, including blog posts, social media posts, and email campaigns
✅ Collaborating with designers and copywriters to ensure consistent branding across all channels
✅ Monitoring and analyzing campaign performance using tools like Google Analytics
✅ Providing regular reports on campaign performance and making data-driven recommendations
ASSUMPTION: This role requires proficiency in various online marketing tools and a strong understanding of digital marketing best practices.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 0-2 years of experience in digital marketing or a related field
Required Skills:
- Proficient in social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Strong written and verbal communication skills
- Familiarity with SEO best practices
- Basic understanding of HTML and CSS
- Proficiency in Google Analytics
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Fluency in a second language
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with project management tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on industry standards for entry-level digital marketing roles)
Benefits:
- Annual paid Charity Day
- Medical, Dental, Vision, Life, Short-Term and Long-Term Disability Insurance
- 3-week Paid Time Off plus paid holidays
- 401K + company match
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Upstream Rehabilitation is part of the largest dedicated outpatient physical therapy provider in the U.S., operating hundreds of clinics nationwide.
Company Size: Upstream Rehabilitation has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: BenchMark Physical Therapy, a part of Upstream Rehabilitation, was founded in 1995 with a single center in Ooltewah, Tennessee.
Company Description:
- Upstream Rehabilitation is committed to providing exceptional patient care and empowering clinicians with advanced educational opportunities
- The company offers a wide range of physical therapy services and treatment options
- Upstream Rehabilitation strives to create an inclusive work environment that celebrates differences and focuses on diversifying its workforce
Company Specialties:
- Manual Therapy
- Aquatic Therapy
- ASTYM Treatment
- Functional Capacity Evaluations
- Hand/Occupational Therapy
- Lymphedema Management
- Neurological
- Pediatrics
- Speech Therapy
- Vestibular
- Women's Health
- Worker's Comp / Industrial Rehab
- Work Conditioning
- and Dry Needling
Company Website: http://www.BenchMarkPT.com
ASSUMPTION: Upstream Rehabilitation's focus on patient care and clinician development creates an environment that values professional growth and continuous learning.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and advancement within the marketing department.
Reporting Structure: The Digital Marketing Coordinator will report directly to the Marketing Manager.
Work Arrangement: This role is remote, with flexible hours and the opportunity to work from home.
Growth Opportunities:
- Advancement to a Senior Digital Marketing Coordinator or Marketing Manager role
- Expanding skills and knowledge in digital marketing and related fields
- Opportunities to work on diverse marketing campaigns and projects
ASSUMPTION: With the right skills and dedication, this role offers a clear path for career progression within the marketing department.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required
Office Location(s): N/A (remote work)
Geographic Context:
- Upstream Rehabilitation operates hundreds of clinics nationwide, providing ample opportunities for remote collaboration and communication
- The remote work arrangement allows for flexibility and work-life balance
- The company's commitment to diversity and inclusion creates a supportive and welcoming work environment
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement may require occasional overlap with the team's working hours to facilitate collaboration and communication.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- Virtual interview with the Marketing Manager
- Final interview with key stakeholders
Key Assessment Areas:
- Digital marketing skills and knowledge
- Communication and interpersonal skills
- Problem-solving and analytical abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant digital marketing skills and experiences
- Prepare for behavioral interview questions that focus on your problem-solving and communication skills
- Demonstrate your passion for digital marketing and eagerness to learn and grow in the role
ATS Keywords: Digital Marketing, Social Media, SEO, Google Analytics, Marketing Automation, Content Creation, Campaign Management, Branding, Marketing Strategy
ASSUMPTION: Upstream Rehabilitation's interview process may include assessments or case studies to evaluate the candidate's digital marketing skills and problem-solving abilities.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's skills and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Empowering clinicians with advanced education
- Celebrating diversity and inclusion
- Measuring progress and optimizing results
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do you approach creating engaging content for social media platforms?
- Can you describe a time when you analyzed campaign performance data and made data-driven recommendations?
- How do you stay up-to-date with the latest digital marketing trends and best practices?
ASSUMPTION: Upstream Rehabilitation values candidates who demonstrate a strong work ethic, a commitment to professional development, and a passion for digital marketing.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously
- Adapting to the fast-paced nature of digital marketing and staying up-to-date with industry trends
- Working remotely and maintaining effective communication with team members
- Balancing creative and analytical aspects of the role
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Digital Marketing Specialist - Focuses more on paid advertising and less on content creation
- Social Media Manager - Specializes in managing social media platforms and engagement
- Content Marketing Manager - Oversees the creation and distribution of content across various channels
ASSUMPTION: This role combines aspects of content marketing, social media management, and digital marketing strategy, making it a versatile and well-rounded position.
📝 Sample Projects
- Developing and implementing a social media marketing campaign to increase brand awareness
- Analyzing website traffic and user behavior to optimize SEO and improve conversion rates
- Creating and managing email marketing campaigns to engage subscribers and drive conversions
ASSUMPTION: These projects demonstrate the broad range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Upstream Rehabilitation?
- What opportunities are there for professional development and growth within the marketing department?
- How does the team collaborate and communicate in a remote work environment?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Upstream Rehabilitation support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant digital marketing skills and experiences
- Prepare a cover letter that demonstrates your passion for digital marketing and eagerness to learn and grow in the role
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
