📌 Core Information
🔹 Job Title: Digital Marketing Coordinator
🔹 Company: Upstream Rehabilitation
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing team in executing digital marketing strategies
- Coordinating various marketing initiatives to enhance brand visibility and engagement
- Working collaboratively with cross-functional teams to achieve marketing goals
- Assisting in the planning, execution, and analysis of digital marketing campaigns
ASSUMPTION: This role requires a foundational understanding of digital marketing principles and strong communication and organizational skills. It is ideal for a recent graduate or someone looking to break into the digital marketing field.
📋 Key Responsibilities
✅ Supporting the marketing team in executing digital marketing strategies
✅ Coordinating various marketing initiatives to enhance brand visibility and engagement
✅ Working collaboratively with cross-functional teams to achieve marketing goals
✅ Assisting in the planning, execution, and analysis of digital marketing campaigns
✅ Monitoring and reporting on campaign performance using analytics tools
✅ Contributing to the creation of marketing content for various channels
ASSUMPTION: This role may involve some weekend or evening work, especially when launching campaigns or managing events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 0-2 years of experience in digital marketing or a related field
Required Skills:
- Strong communication and organizational skills
- Familiarity with digital marketing principles and best practices
- Proficiency in Microsoft Office Suite and Google Analytics
- Ability to work independently and in a team environment
- Strong analytical and problem-solving skills
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer)
- Knowledge of SEO and content marketing strategies
- Familiarity with HTML and CSS
ASSUMPTION: While not required, having experience with marketing automation tools (e.g., HubSpot, Marketo) or CRM software (e.g., Salesforce) would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $40,000 - $55,000 per year (based on industry standards for entry-level digital marketing roles in the U.S.)
Benefits:
- Annual paid Charity Day to give back to a cause meaningful to you
- Medical, Dental, Vision, Life, Short-Term and Long-Term Disability Insurance
- 3-week Paid Time Off plus paid holidays
- 401K + company match
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level digital marketing roles in the U.S. Actual compensation may vary based on factors such as location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Upstream Rehabilitation is part of the healthcare industry, specifically focused on outpatient physical therapy. They are the largest dedicated outpatient physical therapy provider in the U.S.
Company Size: Upstream Rehabilitation has 501-1,000 employees, making it a mid-sized company. This size allows for opportunities for growth and career advancement while maintaining a family-like atmosphere.
Founded: Upstream Rehabilitation was founded in 1995 with a single center in Ooltewah, Tennessee. Since then, it has grown to deliver physical therapy services through an expanding network of hundreds of clinics nationwide.
Company Description:
- Upstream Rehabilitation is committed to providing exceptional patient care and empowering its clinicians with the best possible education
- The company invests in advanced educational opportunities for its physical therapists, allowing them to offer more treatment options to support a wide range of patients
- Upstream Rehabilitation strives to provide an inclusive work environment that celebrates differences and appreciates patients and practitioners alike for the incredible value they bring to their communities
Company Specialties:
- Manual Therapy
- Aquatic Therapy
- ASTYM Treatment
- Functional Capacity Evaluations
- Hand/Occupational Therapy
- Lymphedema Management
- Neurological
- Pediatrics
- Speech Therapy
- Vestibular
- Women's Health
- Worker's Comp / Industrial Rehab
- Work Conditioning
- Dry Needling
Company Website: http://www.BenchMarkPT.com
ASSUMPTION: Upstream Rehabilitation's focus on patient care and clinician education creates an environment that values continuous learning and professional growth.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or those looking to break into the digital marketing field. It offers an opportunity to gain experience and develop skills in a collaborative and supportive environment.
Reporting Structure: The Digital Marketing Coordinator will report directly to the Marketing Manager and work closely with cross-functional teams, including clinicians and other marketing professionals.
Work Arrangement: This role is remote, allowing for flexibility and a better work-life balance. However, it may require some weekend or evening work when launching campaigns or managing events.
Growth Opportunities:
- As Upstream Rehabilitation continues to grow, there may be opportunities for advancement within the marketing department or other areas of the company
- This role provides an excellent foundation for a career in digital marketing, with opportunities to learn and develop skills in various aspects of the field
- Upstream Rehabilitation's commitment to employee development and growth creates an environment that supports career progression
ASSUMPTION: While this role is entry-level, it offers significant opportunities for growth and learning, making it an excellent starting point for a career in digital marketing.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): N/A (Remote position)
Geographic Context:
- Upstream Rehabilitation operates hundreds of clinics nationwide, allowing for remote work opportunities
- Working remotely provides flexibility and the ability to live and work from various locations
- This role may require occasional travel for meetings, training, or events
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: As a remote worker, it is essential to maintain a consistent work schedule, stay organized, and communicate effectively with team members to ensure productivity and success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Interview with the Marketing Manager
- Final interview with the Marketing Director or another senior team member
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to work collaboratively with cross-functional teams
- Understanding of digital marketing principles and best practices
- Problem-solving skills and ability to work independently
- Adaptability and willingness to learn and grow in the role
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of digital marketing principles and provide examples of how you've applied them in previous experiences
- Showcase your strong communication and organizational skills through clear and concise writing in your application materials
- Prepare questions to ask the interviewer about the company, the team, or the role to demonstrate your interest and engagement
ATS Keywords: Digital Marketing, Coordinator, Marketing, Campaigns, Analytics, Content Creation, Collaboration, Communication, Organization, Problem-Solving, Entry-Level, Remote
ASSUMPTION: Upstream Rehabilitation uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Analytics
- Social media management tools (e.g., Hootsuite, Buffer)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce)
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for success in this role. Training and support will be provided to help you develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Continuous learning and improvement
- Collaboration and teamwork
- Inclusivity and diversity
Work Style:
- Collaborative and supportive team environment
- Focus on patient care and clinician education
- Opportunities for growth and development
- Flexible and adaptable work arrangements
Self-Assessment Questions:
- Do you have a strong commitment to patient care and providing exceptional service?
- Are you a collaborative team player who thrives in a supportive work environment?
- Are you eager to learn and grow in your role, and do you have a passion for digital marketing?
- Do you have strong communication and organizational skills, and can you work independently when needed?
ASSUMPTION: Upstream Rehabilitation values employees who align with their company values and work style. Demonstrating a strong fit with these aspects during the application and interview process can increase your chances of being selected for the role.
⚠️ Potential Challenges
- As a remote worker, it may be challenging to maintain a healthy work-life balance and stay motivated without the structure of an office environment
- This role may require some weekend or evening work when launching campaigns or managing events
- Working collaboratively with cross-functional teams may present communication challenges, requiring strong interpersonal skills and adaptability
- As an entry-level position, there may be a learning curve and a need to develop skills and knowledge in the digital marketing field
ASSUMPTION: These challenges can be overcome with strong communication, time management, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- Compared to other digital marketing coordinator roles, this position offers a unique opportunity to work in the healthcare industry and focus on patient care and clinician education
- Upstream Rehabilitation's commitment to employee development and growth creates an environment that supports career progression and learning
- This role offers a competitive salary and benefits package, comparable to other entry-level digital marketing positions in the U.S.
ASSUMPTION: While this role may have similarities to other digital marketing coordinator positions, its focus on patient care and clinician education sets it apart and offers a unique opportunity for growth and learning.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new clinic opening
- Analyzing campaign performance using Google Analytics and creating reports to present to the marketing team
- Assisting in the creation of marketing content for various channels, such as blog posts, email newsletters, and social media posts
ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities associated with this role. The specific projects and tasks may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does this role support the company's mission to provide exceptional patient care and empower clinicians with the best possible education?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does the company support work-life balance for remote employees?
- What is the team's dynamic, and how does this role fit into the broader marketing team structure?
ASSUMPTION: Asking thoughtful and engaging questions during the interview process demonstrates your interest in the role and provides an opportunity to learn more about the company, the team, and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask the interviewer about the company, the team, or the role to demonstrate your interest and engagement
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
