Digital Marketing Coordinator

📌 Core Information

🔹 Job Title: Digital Marketing Coordinator

🔹 Company: Scale Virtually

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time, Independent Contractor

🔹 Category: Marketing

🔹 Date Posted: April 6, 2025

🔹 Experience Level: Entry to Mid-Level (0-2 years)

🔹 Remote Status: Remote Solely (Overnight/Graveyard Shifts)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans to attract and engage potential talents and clients
• Managing digital marketing efforts, including content creation and social media management
• Analyzing campaign performance and optimizing strategies
• Collaborating with cross-functional teams to align campaigns with overall marketing goals

ASSUMPTION: This role requires a strong understanding of digital marketing principles and experience in managing email campaigns. Excellent communication and organizational skills are required to coordinate marketing projects effectively.

📋 Key Responsibilities

✅ Developing and executing recruitment marketing strategies to attract and engage potential candidates

✅ Utilizing digital channels to reach and engage with potential candidates

✅ Creating engaging and informative content for various platforms

✅ Managing and updating social media profiles and running social media campaigns

✅ Developing blog posts, articles, email newsletters, and other marketing materials

✅ Tracking and analyzing campaign performance to optimize strategies and improve results

✅ Researching and staying up-to-date with the latest marketing strategies and technologies

✅ Creating and sending email newsletters and promotional emails

✅ Tracking website traffic, user behavior, and other key metrics to measure the effectiveness of marketing efforts

✅ Developing and implementing inbound and outbound marketing campaigns

✅ Collaborating with cross-functional teams to align campaigns with overall marketing goals

ASSUMPTION: The role may evolve over time as the company grows and its marketing needs change.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 0-2 years of experience in digital marketing, content creation, or a related field

Required Skills:

• Strong understanding of digital marketing principles, strategies, and best practices
• Proficiency in using various social media platforms and tools
• Ability to create engaging and high-quality content for different platforms
• Experience in managing email campaigns and using email marketing tools
• Ability to analyze data, track performance, and identify areas for improvement
• Excellent written and verbal communication skills
• Strong organizational skills to manage multiple tasks and deadlines
• Experience in coordinating marketing projects and working with cross-functional teams
• Familiarity with various digital marketing tools and platforms
• Problem-solving skills

Preferred Skills:

• Fluency in multiple languages
• Experience working in a remote or global team

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the company's global presence and the nature of the work.

💰 Compensation & Benefits

Salary Range: PHP 30,000 - 50,000 per month (Based on industry standards for entry to mid-level digital marketing roles in the Philippines)

Benefits:

• Flexible work hours (overnight/graveyard shifts)
• Opportunities for professional growth and development
• Potential for performance-based bonuses

Working Hours: 40 hours per week, with flexible scheduling to accommodate US time zones

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry to mid-level digital marketing roles in the Philippines. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 201-500 employees (Mid-sized company)

Founded: Not specified (Presumably within the last decade)

Company Description:

• Scale Virtually is a world-class staffing agency that finds brilliant talent and fully integrates them into businesses
• The company works with small to midsized companies to reduce costs, leverage teams, and scale their business
• They offer customized business processes and training to enable clients to build their teams and scale their business

Company Specialties:

• Staffing and Recruitment
• Business Consulting
• Process Improvement

Company Website: http://www.scalevirtually.com

ASSUMPTION: Scale Virtually is a growing company that focuses on helping businesses scale by providing them with talented remote workers. Their expertise lies in staffing, recruitment, and business consulting.

📊 Role Analysis

Career Level: Entry to Mid-Level (0-2 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager or a similar position

Work Arrangement: Remote solely, with overnight/graveyard shifts to accommodate US time zones

Growth Opportunities:

• As the company grows, there may be opportunities for career advancement within the marketing department
• Gaining experience in a mid-sized company may provide valuable insights into different aspects of business operations

ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to work in a dynamic and fast-paced environment.

🌍 Location & Work Environment

Office Type: Remote (Work from home)

Office Location(s): Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year
• The country has a vibrant culture, with a mix of Spanish, American, and indigenous influences
• The Philippines is known for its beautiful beaches, delicious food, and friendly people

Work Schedule: 40 hours per week, with flexible scheduling to accommodate US time zones

ASSUMPTION: Working remotely in the Philippines offers a unique blend of cultural experiences and a comfortable work environment, with the added benefit of lower cost of living compared to many other countries.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., content creation, data analysis, or project management task)
• Final interview with the hiring manager or a panel

Key Assessment Areas:

• Digital marketing knowledge and skills
• Content creation and storytelling abilities
• Analytical and problem-solving skills
• Communication and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience
• Include specific examples of your content creation, social media management, and email marketing work
• Demonstrate your understanding of the company and the role by addressing the required qualifications and responsibilities in your application materials
• Prepare for the technical assessment by brushing up on your digital marketing skills and tools

ATS Keywords: Digital Marketing, Content Creation, Social Media Management, Email Marketing, Data Analysis, Analytical Skills, Communication Skills, Organizational Skills, Project Management, Problem-Solving Skills, Digital Tools Proficiency

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for the interview.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or HubSpot)
• Content creation tools (e.g., Canva, Adobe Creative Suite, or Google Docs)
• Analytics tools (e.g., Google Analytics, SEMrush, or Ahrefs)
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: Familiarity with these tools is not required but may be an advantage during the application process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Adaptable

Work Style:

• Results-driven
• Data-informed
• Adaptable to remote work and flexible hours
• Strong communication and teamwork skills

Self-Assessment Questions:

• Do you have a strong understanding of digital marketing principles and strategies?
• Are you comfortable working independently and managing your time effectively in a remote environment?
• Do you have excellent communication skills and the ability to work collaboratively with cross-functional teams?

ASSUMPTION: Scale Virtually values employees who are customer-focused, innovative, and adaptable. Strong communication and teamwork skills are essential for success in this role.

⚠️ Potential Challenges

• Working overnight/graveyard shifts may disrupt your sleep schedule and personal life
• Managing multiple tasks and deadlines may require strong organizational skills and time management
• Adapting to a remote work environment may present unique challenges, such as isolation and distractions at home
• Keeping up with the latest digital marketing trends and technologies may require continuous learning and professional development

ASSUMPTION: These challenges can be mitigated by effective time management, strong communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Social Media Manager, but with a stronger focus on recruitment marketing and employer branding
• In the Philippines, this role may be more competitive due to the large talent pool and lower cost of living compared to other countries
• Career paths may include advancement to Senior Digital Marketing Manager, Marketing Director, or other related roles within the marketing department

ASSUMPTION: This role offers a unique opportunity to gain experience in recruitment marketing and employer branding, which may be valuable for career advancement in the marketing field.

📝 Sample Projects

• Developing and executing a social media campaign to promote an upcoming job fair
• Creating a blog series featuring employee success stories and company culture highlights
• Analyzing website analytics to identify trends and optimize marketing strategies

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks they may be responsible for in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the marketing department currently?
• How does the company support the professional growth and development of its employees?
• What is the company's approach to work-life balance for remote employees?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and can help you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing skills and experience
• Prepare for the technical assessment by brushing up on your digital marketing skills and tools
• Research the company and the role to demonstrate your understanding and enthusiasm during the interview
• Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.