Digital Marketing Coordinator

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📌 Core Information

🔹 Job Title: Digital Marketing Coordinator

🔹 Company: Dexterra

🔹 Location: Mississauga, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Assisting in the development and execution of the annual marketing strategy
• Generating creative ideas to engage key audiences through the B2B journey
• Coordinating marketing activities, campaigns, and initiatives
• Ensuring alignment of marketing efforts with business objectives

ASSUMPTION: The role is central to executing the marketing strategy by bridging creative initiatives with operational execution, enhancing B2B engagement.

📋 Key Responsibilities

✅ Coordinate marketing activities, campaigns, and initiatives

✅ Manage project timelines, budgets, and resources

✅ Ensure efficient execution of marketing plans

✅ Work with cross-functional teams to align marketing efforts with business objectives

✅ Assist with the development of marketing materials, including social media posts, blog content, and print materials

✅ Maintain and update marketing assets and databases

✅ Ensure consistent brand messaging across all channels

✅ Track and analyze marketing campaign performance metrics

✅ Prepare reports and presentations to communicate key findings and insights

✅ Assist with developing editorial calendars and managing social communities

ASSUMPTION: The responsibilities highlight the importance of a structured approach to creative and analytical tasks, ensuring comprehensive marketing support.

🎯 Required Qualifications

Education: Post-secondary education in Digital Marketing, Communications, or similar field required

Experience: General understanding of the digital marketing ecosystem and performance tracking

Required Skills:

• Proficiency in Microsoft Office (Word, Excel, PowerPoint, MS Teams)
• Strong verbal and written communication skills in English
• Well-developed organizational and time management skills

Preferred Skills:

• Adobe Creative Suite skills
• Bilingual skills (French/English)

ASSUMPTION: The primary requirement is a solid foundation in digital marketing essentials, supplemented by strong communication abilities.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive within industry standards for similar positions

Benefits:

• Flexible work-from-home or hybrid options
• Opportunities for growth and development
• Enriching professional learning experiences

Working Hours: 40 hours per week, with potential flexibility depending on project needs

ASSUMPTION: Benefits suggest an emphasis on personal development and work-life balance, crucial for retention in a competitive field.

📌 Applicant Insights

🔍 Company Context

Industry: Facilities Services

Company Size: 5,001-10,000 employees, which suggests agility in operations while providing diverse growth opportunities

Founded: Over 75 years ago, indicating extensive industry experience and stability

Company Description:

• Publicly listed on the TSX under DXT
• Provides comprehensive support services for infrastructure management in Canada
• Emphasizes diverse client interactions across the public and private sectors

Company Specialties:

• Facilities Management
• Workforce Accommodation Solutions
• Support Services for Diverse Clients

Company Website: https://dexterra.com/

ASSUMPTION: Given its significant size and wide array of services, Dexterra likely values innovative problem-solving and cross-functional collaboration.

📊 Role Analysis

Career Level: Entry-level, offering a foundation for early career professionals in digital marketing

Reporting Structure: Reports to senior members of the Marketing & Communications team

Work Arrangement: Hybrid model, allowing for on-site and remote work flexibility

Growth Opportunities:

• Skills development through diverse marketing projects
• Exposure to a large network within Dexterra's industry span
• Potential for upward mobility within the company

ASSUMPTION: The role is designed to foster growth and learning, ideal for individuals looking to expand their skills and career prospects.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace conducive to teamwork and creative processes

Office Location(s): 5925 Airport Rd, Suite 1000, Mississauga, Ontario, L4V 1W1, CA

Geographic Context:

• Located in a vibrant business district
• Proximity to major transport links
• Access to amenities and urban resources

Work Schedule: Standard business hours with potential for project-driven flexibility

ASSUMPTION: The hybrid work model suggests a balanced approach to in-person collaboration and personal time management.

💼 Interview & Application Insights

Typical Process:

• Initial resume screen
• Phone or video interview with HR
• In-person interview with potential team leaders

Key Assessment Areas:

• Understanding of digital marketing concepts
• Problem-solving abilities
• Communication skills

Application Tips:

• Highlight relevant experience in digital marketing
• Showcase any project management skills
• Emphasize communication abilities

ATS Keywords: Digital Marketing, Communications, Project Management, Social Media

ASSUMPTION: Emphasizing project management and communication skills will likely enhance candidacy for this role, aligning with the job's key competencies.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Creative Suite (preferred)
• Social Media Management Tools

ASSUMPTION: The role requires familiarity with popular marketing tools, facilitating effective project completion and strategic execution.

👔 Cultural Fit Considerations

Company Values:

• Stability
• Diversity and Inclusion
• Work-Life Balance

Work Style:

• Collaborative and team-oriented
• Adaptable to fast-paced environments
• Proactive with creative problem solving

Self-Assessment Questions:

• Are you comfortable working in a fast-paced environment?
• Do you enjoy collaborating with cross-functional teams?
• How do you adapt to changing marketing trends?

ASSUMPTION: Candidates who thrive in diverse, team-focused settings will likely find the work environment at Dexterra highly rewarding.

⚠️ Potential Challenges

• Balancing multiple projects simultaneously
• Staying updated with the latest digital marketing trends
• Ensuring alignment across diverse marketing channels
• Managing tight deadlines

ASSUMPTION: The dynamic nature of the role suggests improvement opportunities in time management and strategic planning.

📈 Similar Roles Comparison

• Comparable to other entry-level digital marketing roles but with a strong focus on B2B marketing strategy
• More collaborative with cross-functional teams than average
• Involves a wider array of responsibilities than typical coordinator roles

ASSUMPTION: The position provides a comprehensive view of digital marketing operations, distinct from more narrowly focused roles.

📝 Sample Projects

• Developing content for multi-platform campaigns
• Creating social media calendars for brand awareness
• Analyzing metrics to refine marketing strategies

ASSUMPTION: Project examples reflect the need for both technical marketing skills and creativity.

❓ Key Questions to Ask During Interview

• How does Dexterra support professional development within the marketing team?
• What tools and resources does Dexterra provide for managing work-life balance?
• Can you describe a successful campaign led by the marketing team recently?
• What are some challenges faced by the digital marketing team?
• How does Dexterra incorporate feedback from its marketing team?

ASSUMPTION: Questions focus on development support, company culture, and team success, addressing key concerns for potential applicants.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company website: Dexterra Careers
• Provide a detailed resume highlighting relevant experience
• Include a cover letter explaining your interest in the role
• Prepare for initial phone or Zoom interviews
• Follow up on your application if you don't hear back within two weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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