📌 Core Information
🔹 Job Title: Digital Marketing Coordinator
🔹 Company: Shamrock Roofing
🔹 Location: Overland Park, Kansas
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing team in growing the business through internet marketing and innovative strategies
- Assisting with administrative duties in the marketing department
- Managing social media ads (Facebook and Instagram) and Google PPC/SEO efforts
- Collaborating with the team to find new avenues to approach issues and achieve desired outcomes
ASSUMPTION: This role requires a proactive and adaptable individual who can thrive in a dynamic environment and contribute to the company's growth.
📋 Key Responsibilities
✅ Assist with administrative duties in the marketing department
✅ Manage and optimize Facebook and Instagram Ads
✅ Coordinate and improve Google PPC and SEO efforts
✅ Collaborate with the team to find creative solutions and achieve marketing goals
✅ Perform other duties assigned by the manager
ASSUMPTION: The role may evolve based on the company's growth and changing marketing needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1-2 years of experience in marketing or internet marketing
Required Skills:
- Proven experience in digital marketing, with a strong understanding of marketing concepts and processes
- Solid knowledge of Facebook and Instagram Ads, Google PPC, and SEO
- Excellent problem-solving skills and adaptability
- Strong communication and teamwork skills
- Ability to manage multiple projects and meet deadlines
Preferred Skills:
- Experience with Google Admin
- Familiarity with the construction industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with relevant experience and a strong portfolio may be considered even if they do not meet all the listed qualifications.
💰 Compensation & Benefits
Salary Range: $40,000 - $45,000 per year, based on experience
Benefits:
- Medical, dental, and vision benefits after 30 days of employment
- Paid Time Off (PTO) accrual after 30 days of employment
- 401K plan after 6 months of employment
- Full-time position with standard business hours (Monday-Friday, 8:00 AM - 5:00 PM)
Working Hours: 40 hours per week, with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The salary range provided is based on the company's size and the industry standard for similar roles. Benefits are subject to change and may be reviewed periodically.
📌 Applicant Insights
🔍 Company Context
Industry: Shamrock Roofing is a construction company specializing in roofing services for both commercial and residential properties. The company operates in multiple states across the Midwest.
Company Size: Shamrock Roofing has 11-50 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Shamrock Roofing was established in 1977 and has since grown to become a trusted name in the roofing industry.
Company Description:
- Shamrock Roofing offers repair, installation, and maintenance services for various types of roofs, including shingle, metal, tile, and flat roofs.
- The company prides itself on its proven track record of success and commitment to customer satisfaction.
- Shamrock Roofing is a privately held company with headquarters in Columbus, Ohio, and additional locations in Florida and Missouri.
Company Specialties:
- Roof repair and installation
- Commercial and residential roofing services
- Maintenance and inspection services
Company Website: www.shamrockroofingco.com
ASSUMPTION: Shamrock Roofing's focus on customer satisfaction and quality workmanship sets it apart in the competitive construction industry.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the marketing department.
Reporting Structure: The Digital Marketing Coordinator will report directly to the Marketing Manager and collaborate with other marketing team members.
Work Arrangement: This is an on-site, full-time position with standard business hours. Occasional overtime or weekend work may be required to meet project deadlines.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Digital Marketing Coordinator to take on more responsibilities or move into a management role.
- Shamrock Roofing offers training and development opportunities to help employees grow professionally.
ASSUMPTION: The company's growth and success depend on the Digital Marketing Coordinator's ability to drive marketing efforts and contribute to the team's goals.
🌍 Location & Work Environment
Office Type: The company operates from multiple office locations, with this position based in Overland Park, Kansas.
Office Location(s): 10231 West 79th Street, Overland Park, KS 66204
Geographic Context:
- Overland Park is a suburban city located in the Kansas City metropolitan area, offering a mix of urban and suburban living.
- The city is home to numerous businesses and provides ample opportunities for networking and professional growth.
- Overland Park has a humid subtropical climate, with hot summers and cold winters.
Work Schedule: The work schedule is Monday-Friday, 8:00 AM - 5:00 PM, with occasional flexibility for overtime or weekend work as needed.
ASSUMPTION: The work environment at Shamrock Roofing is collaborative and supportive, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing Manager
- Final interview with the company owner or another senior team member
- Background check and offer extension
Key Assessment Areas:
- Digital marketing skills and experience
- Problem-solving abilities and adaptability
- Communication and teamwork skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your past marketing campaigns or projects to discuss during the interview.
- Research Shamrock Roofing and the construction industry to demonstrate your enthusiasm and understanding of the business.
ATS Keywords: Digital Marketing, Internet Marketing, Facebook Ads, Instagram Ads, Google PPC, SEO, Problem Solving, Adaptability, Deadline Management
ASSUMPTION: Shamrock Roofing uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Instagram Business Manager
- Google Ads
- Google Analytics
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Digital Marketing Coordinator may be required to learn and use additional tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer Satisfaction
- Quality Workmanship
- Integrity and Honesty
Work Style:
- Collaborative and team-oriented
- Adaptable and proactive
- Results-driven and detail-oriented
Self-Assessment Questions:
- How do you handle feedback and criticism, and how do you use it to improve your work?
- Can you describe a time when you had to adapt to a significant change in your work environment or project scope?
- How do you prioritize your tasks and manage your time to meet deadlines?
ASSUMPTION: Shamrock Roofing values employees who are proactive, adaptable, and committed to delivering high-quality work that meets or exceeds customer expectations.
⚠️ Potential Challenges
- The role may require occasional overtime or weekend work to meet project deadlines.
- The construction industry can be competitive, and the Digital Marketing Coordinator may need to develop innovative strategies to help Shamrock Roofing stand out.
- The role may evolve based on the company's growth and changing marketing needs, requiring the Digital Marketing Coordinator to adapt and learn new skills.
- The Kansas City metropolitan area can experience severe weather conditions, which may impact roofing services and marketing efforts.
ASSUMPTION: The Digital Marketing Coordinator should be prepared to adapt to changing circumstances and prioritize their time effectively to overcome these challenges.
📈 Similar Roles Comparison
- Unlike some marketing roles, this position requires a strong understanding of both social media advertising and search engine optimization, making it a well-rounded opportunity for digital marketing professionals.
- The construction industry can be competitive, and the Digital Marketing Coordinator will need to develop innovative strategies to help Shamrock Roofing stand out from its competitors.
- This role offers opportunities for growth and development within the marketing department, with the potential to take on more responsibilities or move into a management role as the company continues to grow.
ASSUMPTION: The Digital Marketing Coordinator should be proactive and adaptable, with a strong understanding of digital marketing concepts and a commitment to driving marketing efforts that contribute to the company's success.
📝 Sample Projects
- Develop and execute a social media advertising campaign to increase brand awareness and generate leads for Shamrock Roofing's residential roofing services.
- Optimize Shamrock Roofing's website and online listings to improve search engine rankings and drive organic traffic to the company's website.
- Collaborate with the marketing team to plan and execute a grand opening event for a new Shamrock Roofing location, utilizing digital marketing channels to promote the event and attract attendees.
ASSUMPTION: The Digital Marketing Coordinator should be prepared to take on a variety of projects and initiatives to support Shamrock Roofing's marketing efforts and contribute to the company's growth.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing Shamrock Roofing's marketing department, and how can this role help address them?
- How does Shamrock Roofing support the professional development and growth of its marketing team members?
- Can you describe the company's culture and how it fosters collaboration and open communication among team members?
- What are the most important priorities for this role in the first 90 days, and how will success be measured?
- How does Shamrock Roofing differentiate itself from its competitors in the construction industry, and what role can digital marketing play in maintaining that competitive edge?
ASSUMPTION: The Digital Marketing Coordinator should be proactive and inquisitive, using the interview process to learn about the company, its culture, and the specific needs of the marketing department.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your ability to manage multiple projects and meet deadlines
- Prepare examples of your past marketing campaigns or projects to discuss during the interview, demonstrating your problem-solving skills and adaptability
- Follow up with the hiring manager one week after submitting your application to express your interest in the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
