Digital Marketing & Creative Designer

📌 Core Information

🔹 Job Title: Digital Marketing & Creative Designer

🔹 Company: Chapa

🔹 Location: Addis Ababa, Ethiopia

🔹 Job Type: Full-time

🔹 Category: Marketing & Design

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing digital marketing campaigns across various channels
• Creating high-impact visual content for digital marketing materials
• Monitoring and analyzing campaign performance using analytics tools
• Collaborating with sales, product, and customer teams to align messaging
• Ensuring brand consistency across all customer touchpoints

ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on creative execution. Candidates should have a solid understanding of both digital marketing and graphic design principles.

📋 Key Responsibilities

✅ Assist in planning, executing, and optimizing digital marketing campaigns

✅ Monitor and analyze campaign performance using analytics tools

✅ Manage and maintain social media presence, creating engaging content

✅ Design and create visually appealing digital marketing materials

✅ Produce engaging multimedia content for digital campaigns

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization. Candidates should be comfortable with both the creative and analytical aspects of the position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Design, Communications, or a related field

Experience: 2+ years of experience in digital marketing, graphic design, or both

Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) or Canva/Figma
• Experience with Meta Business Manager, Google Ads, or TikTok Ads
• Knowledge of performance marketing metrics and data interpretation
• Excellent communication and organizational skills

Preferred Skills:

• Video editing or motion graphics experience
• UI/UX design understanding
• Copywriting or content strategy
• Familiarity with Ethiopian consumer behavior or fintech industry

ASSUMPTION: Candidates with a strong portfolio showcasing design work for campaigns, social, or digital ads are highly desirable. Relevant industry experience is a plus but not required.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Addis Ababa, Ethiopia is typically between 150,000 ETB - 250,000 ETB per year, depending on experience and skills. This estimate is based on market research and may vary.

Benefits:

• Pension Plan
• Paid Time Off
• Training & Development
• Performance Bonus
• Free Lunch

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (on-site and remote work)

ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market conditions. Benefits may also vary based on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services (Fintech)

Company Size: 11-50 employees

Founded: 2020

Company Description:

• Chapa Financial Technologies S.C. is an online payment gateway that empowers small businesses and large merchants to accept local or international payments from their customers via APIs and Chapa's platform.
• The company primarily focuses on securely solving payments-related problems for ambitious businesses and governmental organizations in developing countries, mainly Ethiopia.
• Chapa offers services in the following areas: Payment Gateway and Bill Aggregator Solutions.

Company Specialties:

• Fintech
• Data Engineering
• Payment Gateway
• Payment Processor
• Payment Aggregator

Company Website: chapa.co

ASSUMPTION: Chapa is a growing fintech company focused on providing payment solutions. This role offers an opportunity to work in a dynamic and innovative industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the Sales, Product, and Customer teams.

Work Arrangement: Hybrid (on-site and remote work)

Growth Opportunities:

• Potential to take on more responsibilities as the company grows
• Opportunities to learn and develop skills in both digital marketing and graphic design
• Possibility to work on international projects and collaborate with global teams

ASSUMPTION: This role offers growth opportunities as Chapa continues to expand its services and customer base.

🌍 Location & Work Environment

Office Type: Hybrid (on-site and remote work)

Office Location(s): Woreda 3, House No: 755/41B, Novis Building, Addis Ababa, Ethiopia

Geographic Context:

• Addis Ababa is the capital and largest city of Ethiopia, with a population of over 3.3 million people.
• The city is known for its vibrant cultural scene, historic sites, and natural beauty.
• Addis Ababa has a subtropical highland climate, with mild temperatures throughout the year.

Work Schedule: Full-time (40 hours per week) with flexible hours and the opportunity to work remotely

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or virtual interview with the Marketing Manager
• Final interview with the CEO or another senior team member
• Job offer and onboarding

Key Assessment Areas:

• Portfolio and design skills
• Digital marketing knowledge and experience
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare a strong portfolio showcasing your design work for campaigns, social, or digital ads.
• Be ready to discuss your approach to digital marketing campaigns and data-driven optimization.
• Research Chapa's mission, values, and services to demonstrate your understanding of the company and its industry.

ATS Keywords: Digital Marketing, Creative Design, Adobe Creative Suite, Google Analytics, Social Media Management, A/B Testing, Video Editing, UI/UX Design, Copywriting, Content Strategy, Performance Marketing, Data Interpretation, Communication Skills, Organizational Skills, Meta Business Manager, Google Ads

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants. It is essential to stay informed about the latest updates and follow the instructions provided in the job listing.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Canva/Figma
• Meta Business Manager
• Google Ads
• TikTok Ads
• Google Analytics
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The tools and technologies listed are commonly used in digital marketing and graphic design roles. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Continuous learning

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration
• Data-driven decision-making
• Strong focus on customer needs and market trends

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong customer focus and a data-driven approach to decision-making?

ASSUMPTION: Chapa values candidates who are innovative, customer-focused, and comfortable working in a collaborative, data-driven environment.

⚠️ Potential Challenges

• Balancing strategic thinking with hands-on creative execution
• Keeping up with the fast-paced nature of the fintech industry
• Adapting to a hybrid work arrangement and maintaining productivity
• Managing multiple projects and deadlines simultaneously

ASSUMPTION: These challenges are common in digital marketing and graphic design roles, particularly in growing fintech companies. Candidates should be prepared to adapt and thrive in a dynamic environment.

📈 Similar Roles Comparison

• This role combines digital marketing and graphic design responsibilities, which may differ from more specialized roles in either field.
• In the fintech industry, digital marketing and creative design roles often focus on customer acquisition, retention, and engagement.
• Career paths in digital marketing and graphic design can lead to roles such as Marketing Manager, Art Director, or Creative Director.

ASSUMPTION: This role offers a unique blend of digital marketing and graphic design responsibilities, providing an opportunity to develop skills in both areas.

📝 Sample Projects

• Developing a social media campaign to promote a new payment feature, including graphics, copy, and scheduling
• Creating an email marketing series to onboard new users and educate them about Chapa's services
• Designing a series of infographics to illustrate the benefits of using Chapa's payment gateway for merchants

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to plan, execute, and optimize digital marketing campaigns while creating visually appealing and effective content.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Chapa approach customer-centricity, and how can this role contribute to that focus?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does Chapa support the growth and development of its employees, particularly in this role?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to help candidates better understand the company culture, team dynamics, and growth opportunities for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a strong portfolio showcasing your design work for campaigns, social, or digital ads
• Be ready to discuss your approach to digital marketing campaigns and data-driven optimization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.