📌 Core Information
🔹 Job Title: Digital Marketing & Data Specialist
🔹 Company: Everblue
🔹 Location: Davidson, NC (10-20% travel required)
🔹 Job Type: Full-time (Contract, potential to become permanent)
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Driving lead generation through digital marketing strategies
- Optimizing campaigns and enhancing Everblue's digital presence
- Collaborating with a small, nimble team to refine strategies and contribute to the company's growth
- Managing and optimizing paid advertising campaigns across multiple platforms
- Ensuring data integrity and accuracy across multiple platforms
ASSUMPTION: This role requires a well-rounded digital marketing specialist with a strong background in technical SEO, PPC advertising, and data analysis. The ideal candidate will be comfortable working in a dynamic environment and wearing multiple hats.
📋 Key Responsibilities
✅ SEO & Website Management: Optimize website content for search engines, maintain and update existing pages, and build new standalone websites
✅ PPC Advertising: Manage and optimize paid advertising campaigns across Google, Bing, Meta, and LinkedIn platforms to generate leads and improve conversion rates
✅ Data & Analytics: Analyze campaign effectiveness using Google Analytics 4 and Google Tag Manager, providing insights to optimize performance
✅ Data Integrity & Accuracy: Ensure the accuracy, consistency, and reliability of data across multiple spreadsheets and platforms by validating user-provided content, cross-referencing information, and implementing quality control measures
✅ Email & SMS Marketing: Execute targeted email campaigns using Drip, implement SMS marketing strategies, and monitor campaign performance
ASSUMPTION: This role requires a strong attention to detail and the ability to cross-check and validate data. The ideal candidate will have experience working in a small business or fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in technical SEO, 5+ years managing and optimizing PPC campaigns, and experience building and managing websites on platforms like WordPress, Squarespace, or Webflow
Required Skills:
- Proficiency in Google Tag Manager and Google Analytics 4
- Strong attention to detail and data validation skills
- Strong problem-solving, project management, and multitasking skills
- Innate curiosity and a drive for continuous learning
- Familiarity with SEO tools like SEMrush, Ahrefs, or Moz
Preferred Skills:
- Experience with marketing automation and email marketing platforms
- Fluency in Spanish (for better outreach to Spanish-speaking communities)
ASSUMPTION: Candidates with experience in the energy efficiency or sustainability sectors may have an advantage, as Everblue specializes in delivering energy efficiency training programs.
💰 Compensation & Benefits
Salary Range: Based on experience and industry standards, the estimated salary range for this role is $70,000 - $90,000 per year.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work schedule
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with occasional travel (10-20%)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing specialist with 5-10 years of experience in the Davidson, NC area. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Everblue operates in the IT Services and IT Consulting industry, focusing on educational technology and energy efficiency training.
Company Size: Everblue has 51-200 employees, providing a mid-sized company environment where applicants can make a significant impact.
Founded: Everblue was founded in 2008, giving it nearly two decades of experience in its field.
Company Description:
- Everblue helps create a better world by making organizations more responsive and productive through innovation and technology.
- They specialize in working with organizations undergoing digital transformation, especially from legacy and paper-based processes.
- Everblue helps state government agencies, nonprofit organizations, utilities, and Fortune 500 companies with building cultures of innovation and automating processes, such as online certification/licensure and HR onboarding and competency tests.
Company Specialties:
- Cybersecurity Training
- Online Exam Proctoring
- Online Test Delivery
- Innovation Thinking
- Leadership
- Energy Auditor Training
- Learning Management Systems
- Licensure Management
- Certification Management
- Moodle
- Proctoring
- Badging
- Member Management
- Online Training
- Software Development
- AWS
- Azure
- Testing Services
- Innovation
- Automation
- and Robotic Process Automation
Company Website: goeverblue.com
ASSUMPTION: Everblue's focus on innovation and technology makes it an attractive choice for candidates interested in driving digital transformation and improving organizational efficiency.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience in digital marketing and data analysis.
Reporting Structure: The Digital Marketing & Data Specialist will report directly to the Marketing Director and collaborate with various teams, including Sales, Product, and Operations.
Work Arrangement: This is a full-time, on-site role with occasional travel (10-20%).
Growth Opportunities:
- Potential for the role to become permanent based on performance and business needs
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to contribute to the company's growth and make a significant impact
ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to become permanent and take on more responsibilities as the company expands.
🌍 Location & Work Environment
Office Type: Everblue's headquarters is located in Davidson, NC, with a modern, collaborative work environment.
Office Location(s): 210 Delburg St, Davidson, North Carolina 28036, US
Geographic Context:
- Davidson is a small town located north of Charlotte, NC, offering a tight-knit community and a high quality of life.
- The area is known for its vibrant arts scene, outdoor activities, and excellent schools.
- Everblue's office is conveniently located near Lake Norman, providing easy access to various amenities and recreational opportunities.
Work Schedule: Full-time (40 hours per week), with occasional travel (10-20%)
ASSUMPTION: The Davidson, NC area offers a pleasant work-life balance, with a combination of urban and rural amenities, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical interview to evaluate SEO, PPC, and data analysis skills
- Final interview with the Marketing Director to discuss the role's fit with the company's goals and the candidate's career aspirations
Key Assessment Areas:
- Technical SEO and PPC advertising skills
- Data analysis and interpretation abilities
- Problem-solving and project management skills
- Cultural fit and alignment with Everblue's mission and values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on technical SEO, PPC advertising, and data analysis
- Tailor your cover letter to demonstrate your understanding of Everblue's mission and how your skills align with the role's requirements
- Prepare for the technical interview by brushing up on your SEO, PPC, and data analysis skills, and be ready to provide specific examples of your work
ATS Keywords: Technical SEO, PPC Advertising, Data Analysis, Google Analytics, Google Tag Manager, Marketing Automation, Email Marketing, SMS Marketing, Website Management, Problem Solving, Project Management, Attention to Detail, Curiosity, Continuous Learning
ASSUMPTION: Everblue's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission. Applicants should be prepared to demonstrate their expertise and enthusiasm for the role.
🛠️ Tools & Technologies
- SEMrush
- Google Search Console
- WordPress
- Webflow
- Google Ads (Google, Bing, Meta, LinkedIn)
- Google Analytics 4
- Google Tag Manager
- Drip (email marketing platform)
- SMS marketing tools (e.g., Twilio, SimpleTexting)
ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Everblue values creativity, continuous learning, and pushing the boundaries of what's possible
- Integrity: Everblue is committed to ethical business practices and building trust with its clients and partners
- Excellence: Everblue strives for the highest standards in its work, constantly seeking to improve and exceed expectations
Work Style:
- Collaborative: Everblue encourages teamwork and open communication across departments
- Adaptable: Everblue values employees who can think on their feet and adapt to changing circumstances
- Mission-driven: Everblue is passionate about its mission to create a better world through innovation and technology
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment where you can wear multiple hats and make a direct impact?
- Are you passionate about driving digital transformation and improving organizational efficiency?
- Do you have a strong attention to detail and a commitment to ensuring data integrity and accuracy?
ASSUMPTION: Everblue's culture values innovation, integrity, and excellence, with a focus on collaboration, adaptability, and mission-driven work. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Keeping up with the latest trends and best practices in digital marketing and data analysis
- Occasional travel requirements (10-20%)
- Working with legacy systems and processes that may not be fully optimized for digital transformation
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment, adaptable to change, and capable of managing multiple projects and priorities.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on technical SEO, data analysis, and website management, in addition to PPC advertising and email marketing
- Everblue's mission-driven focus sets it apart from other companies in the IT Services and IT Consulting industry, offering candidates the opportunity to make a direct impact on organizational efficiency and sustainability
- This role offers growth opportunities for the right candidate, with the potential to become permanent and take on more responsibilities as the company expands
ASSUMPTION: Candidates should consider the unique aspects of this role, including its focus on technical SEO, data analysis, and Everblue's mission-driven approach, when comparing it to similar roles in the industry.
📝 Sample Projects
- Optimizing Everblue's website for search engines, resulting in a 30% increase in organic traffic
- Managing a PPC advertising campaign for a Fortune 500 company, generating a 25% increase in leads and a 15% reduction in cost per acquisition
- Analyzing campaign data to identify trends and insights, leading to a 20% improvement in conversion rates for an email marketing campaign
ASSUMPTION: These sample projects demonstrate the types of initiatives the Digital Marketing & Data Specialist may work on, highlighting the role's focus on technical SEO, PPC advertising, and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Everblue support the professional development and growth of its employees?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Everblue measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees in achieving it?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and its culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills, focusing on technical SEO, PPC advertising, and data analysis
- Write a cover letter that demonstrates your understanding of Everblue's mission and how your skills align with the role's requirements
- Prepare for the technical interview by brushing up on your SEO, PPC, and data analysis skills, and be ready to provide specific examples of your work
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
