📌 Core Information
🔹 Job Title: Digital Marketing Delivery & Web Shop Manager
🔹 Company: NielsenIQ
🔹 Location: Bogotá, Bogotá, Colombia
🔹 Job Type: Full-time
🔹 Category: Digital Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the delivery of smaller digital projects end-to-end
- Overseeing the NIQ web shop as the product owner
- Performing business analyst activities and recommending digital solutions
- Implementing project tasks hands-on in collaboration with stakeholders
- Ensuring GDPR compliance and leading management
ASSUMPTION: This role requires a balance of project management, digital marketing expertise, and technical skills to manage the web shop and deliver digital projects.
📋 Key Responsibilities
✅ Deliver smaller digital projects end-to-end, including project management and project planning
✅ Perform business analyst activities and recommend digital solutions across digital topics and platforms
✅ Execute sample projects such as website/web shop migrations, business integrations, and solution ideation
✅ Utilize skills in MSD, channel expertise for email/web/social, MSD data management and automation, and MSD segmentation
✅ Implement project tasks hands-on, where possible and coordinate with subject matter experts for on-time delivery
✅ Own and manage the NIQ web shop, including backlog development, content management, and user experience
✅ Manage digital tools (PowerBI, WordPress, WooCommerce, ninja forms, URL shorteners, email verification)
✅ Ensure GDPR compliance and lead management
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management to deliver digital projects and oversee the web shop.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Several years of experience in project management in the digital marketing space
Required Skills:
- Expertise in marketing automation (ideally with Microsoft Dynamics) and across digital channels
- Understanding of multi-channel management (email, web, social, advertising) and campaign management in B2B
- Proficiency with digital tools (for example, PowerBI, WordPress, WooCommerce, ninja forms, URL shorteners, and similar tools)
- Knowledge of GDPR foundation
- Good understanding of global lead management, lead routing, and tracking
- Experience in web shop content management and user experience (ideally WordPress and WooCommerce or similar)
- Strong analytical skills and experience with digital solution ideation and implementation
- Proficiency in English language
Preferred Skills:
- Experience with PowerBI, WordPress, WooCommerce, ninja forms, URL shorteners, and similar tools
- Familiarity with NielsenIQ's products and services
ASSUMPTION: Given the role's focus on digital project delivery and web shop management, candidates should have a strong background in digital marketing, project management, and relevant technical skills.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Bogotá, Colombia typically falls between COP 80,000,000 - COP 120,000,000 per year, based on experience and qualifications. This estimate is based on market research and may vary.
Benefits:
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time position with standard office hours (Monday-Friday, 8:00 AM - 5:00 PM), with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. They operate in the Software Development industry.
Company Size: NielsenIQ has 10,001+ employees globally, providing a large and diverse work environment.
Founded: NielsenIQ was founded in 1923 and combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach.
Company Description:
- NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
- They provide the Full View™ of digital commerce, fueling omnichannel retail strategies with comprehensive measurement and activation needs.
- NielsenIQ measures digital performance, tracks online consumer behavior, optimizes search performance, activates marketing and e-retail strategies, and optimizes the digital shelf.
Company Specialties:
- Omnichannel
- Ecommerce
- FMCG data
- CPG data
- Data analytics
- SaaS
- Digital shelf
- E-retail media
- Amazon S&S
- Location-based analytics
- All location data
Company Website: NielsenIQ for Digital Commerce
ASSUMPTION: NielsenIQ's size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to various industries and markets.
📊 Role Analysis
Career Level: This role is at the mid-level, requiring several years of experience in digital marketing and project management.
Reporting Structure: The Digital Marketing Delivery & Web Shop Manager will report directly to the Digital Marketing Manager and collaborate with cross-functional teams.
Work Arrangement: This is an on-site role based in Bogotá, Colombia, with flexibility for remote work as needed.
Growth Opportunities:
- Expanding digital marketing expertise across various channels and platforms
- Developing project management skills and leading larger projects
- Gaining experience in web shop management and e-commerce
- Potential career progression into senior roles within the digital marketing or e-commerce teams
ASSUMPTION: This role offers growth opportunities in digital marketing, project management, and e-commerce, with potential career advancement within NielsenIQ.
🌍 Location & Work Environment
Office Type: NielsenIQ's Bogotá office is a modern, collaborative workspace with a flexible working environment.
Office Location(s): Avenida Calle 100 No. 9A-45, Bogotá, Colombia
Geographic Context:
- Bogotá is the capital and largest city of Colombia, offering a vibrant cultural scene, diverse neighborhoods, and a growing tech industry.
- The office is located in the northern part of the city, close to shopping centers, restaurants, and public transportation.
- Bogotá has a humid subtropical climate, with temperatures ranging from 18°C to 28°C (64°F to 82°F) throughout the year.
Work Schedule: Standard office hours are Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs and remote work as required.
ASSUMPTION: NielsenIQ's Bogotá office provides a modern, collaborative work environment with a flexible working culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and project management skills
- Technical proficiency with relevant digital tools
- Problem-solving and analytical skills
- Communication and collaboration abilities
- Cultural fit and alignment with NielsenIQ's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of NielsenIQ's products and services in your application materials
- Prepare examples of your digital marketing projects and achievements to discuss during the interview
- Research NielsenIQ's company culture and values to show your fit with the organization
ATS Keywords: Digital marketing, project management, web shop management, marketing automation, multi-channel management, campaign management, GDPR compliance, lead management, digital tools, PowerBI, WordPress, WooCommerce, ninja forms, URL shorteners, email verification
ASSUMPTION: NielsenIQ's application process focuses on assessing candidates' digital marketing expertise, project management skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- PowerBI
- WordPress
- WooCommerce
- Ninja Forms
- URL Shorteners
- Email Verification Tools
- Microsoft Dynamics (for marketing automation)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are used daily for project delivery and web shop management.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Excellence
- Accountability
Work Style:
- Agile and adaptable to changing project priorities
- Strong communication and collaboration skills
- Proactive and self-motivated
- Attention to detail and quality-focused
- Ability to work independently and in a team environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment with changing priorities?
- Are you comfortable working with cross-functional teams and collaborating with stakeholders?
- Do you have strong problem-solving skills and the ability to find creative solutions to challenges?
- Are you passionate about digital marketing and eager to learn and grow in the field?
ASSUMPTION: NielsenIQ values candidates who align with their core values and demonstrate a strong work ethic, adaptability, and a growth mindset.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the latest digital marketing trends and tools
- Ensuring GDPR compliance and lead management in a global organization
- Balancing strategic planning and hands-on execution for project delivery
- Adapting to a large, global organization with diverse teams and cultures
ASSUMPTION: This role presents challenges related to project management, digital marketing expertise, and working in a global organization, requiring strong time management, adaptability, and cultural awareness.
📈 Similar Roles Comparison
- This role is unique in its combination of digital project delivery and web shop management responsibilities
- Compared to other digital marketing roles, this position requires a broader range of skills and more technical proficiency
- Career progression in this role could lead to senior digital marketing or e-commerce positions within NielsenIQ or other organizations
ASSUMPTION: This role offers a unique blend of digital marketing and e-commerce responsibilities, setting it apart from other similar positions in the industry.
📝 Sample Projects
- Migrating an existing website to a new platform (e.g., WordPress and WooCommerce)
- Integrating marketing automation tools (e.g., Microsoft Dynamics) with other digital marketing channels
- Developing and executing a multi-channel marketing campaign to promote a new product launch
- Implementing GDPR compliance measures for lead management and data protection
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from technical implementation to strategic marketing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the overall digital marketing strategy for NielsenIQ?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for professional growth and development within this role and NielsenIQ?
- How does NielsenIQ support work-life balance for its employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the organization, while also providing valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your digital marketing projects and achievements to discuss during the interview
- Research NielsenIQ's company culture and values to show your fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
