πΉ Job Title: Digital Marketing & Design Specialist
πΉ Company: Center for Child Protection
πΉ Location: Austin, TX
πΉ Job Type: Full Time
πΉ Category: Marketing & Design
πΉ Date Posted: July 14, 2025
π Job Overview
Key aspects of this role include:
- Planning, designing, and producing digital assets for multimedia and graphics projects.
- Managing email marketing campaigns, website updates, and social media content.
- Ensuring brand consistency across all marketing channels.
- Collaborating with various departments to deliver marketing-related objectives.
- Evaluating campaign performance metrics to refine strategies and optimize results.
ASSUMPTION: This role requires a creative thinker with technical marketing expertise and strong cross-functional collaboration skills to effectively elevate the Center's brand and engage key stakeholders.
π Key Responsibilities
- Marketing Strategy and Execution:
- Provide cross-functional support to departments to deliver marketing-related objectives.
- Evaluate campaign performance metrics to refine strategies and optimize results.
- Email Marketing:
- Design and build responsive email templates using HTML or drag-and-drop builders.
- Monitor and analyze email performance metrics and provide actionable insights for continuous improvement.
- Work closely with project managers/campaign leads to align email campaigns with brand messaging and overall marketing goals.
- Assist in the development of email marketing strategy, calendar planning, and audience journey mapping.
- Website Management & Maintenance:
- Manage day-to-day updates and content publishing on the Center's website using WordPress.
- Audit website regularly for broken links, outdated content, and user experience issues and connect with the appropriate department for corrections and updates.
- Collaborate with project manager/campaign leads to publish timely, accurate, and engaging content (events, blog posts, landing pages).
- Upload, format, and optimize multimedia content for fast performance and accessibility.
- Implement SEO best practices for on-page optimization.
- Monitor website performance using tools such as Google Analytics, Google Search Console, and heatmaps.
- Prepare regular reports and insights on traffic, engagement, and conversion to support marketing goals.
- Work with developers to troubleshoot bugs, implement new features, and ensure code integrity.
- Social Media:
- Assist in brainstorming, drafting, and designing engaging content for various social media platforms.
- Source photos, graphics, and video clips to support scheduled posts and campaigns.
- Help maintain content calendar and ensure deadlines for post approvals and scheduling are met.
- Brand Management:
- Maintain brand consistency by ensuring the Center for Child Protection's key messaging and visual identity appear across all marketing channels.
- Collaborate with other departments to implement brand consistency across all communications and promotional materials.
- Create a unified brand presence by supporting other departments to align existing assets with the Centerβs mission and values.
- Project Management:
- Manage multiple projects simultaneously, ensuring deadlines are met and objectives are achieved.
- Maintain consistent communication with members of the Marketing department on cross-departmental projects.
- Additional Responsibilities:
- Maintain a comprehensive knowledge of the organization's mission, core values, and vision.
- Attend monthly staff meetings.
- Provide program support for forensic, therapy, and medical cases as needed.
- Perform other duties as assigned.
ASSUMPTION: The role may involve additional responsibilities based on the organization's needs and the incumbent's skills.
π― Required Qualifications
- Education: Bachelorβs degree with 3-5 years of relevant experience in marketing, communications, or design.
- Experience:
- Proven experience with online/offline marketing, creative development, campaign execution, metrics, and reporting.
- Project management experience.
- Experience working in a fast-paced, team-based environment.
- Required Skills:
- Strong written and verbal communication skills.
- Proficient knowledge of Adobe Creative Suite, Canva, WordPress, Constant Contact, and CapCut (or equivalent video editing software).
- Proficient knowledge of HTML/CSS, Javascript (a plus).
- Preferred Skills:
- Non-profit experience.
π° Compensation & Benefits
- Salary Range: $66,000 - $70,000 per year (based on experience level and industry standards for the role and location).
- Benefits: Not specified in the original job description. However, as an essential employer, the Center for Child Protection likely offers competitive benefits packages, including health insurance, retirement plans, and other employee benefits.
Working Hours: Full-time (40 hours per week).
π Applicant Insights
π Company Context
- Industry: Non-profit Organization Management.
- Company Size: 51-200 employees.
- Founded: 1989.
- Company Description: The Center for Child Protection is a nationally accredited childrenβs advocacy center and the first stop for children in Travis County who are suspected victims of sexual abuse, physical abuse, and for children who have witnessed a violent crime. The Center provides services exclusively through law enforcement and Child Protective Services when one or more of the following circumstances have occurred: a child made an outcry of sexual abuse, a child has experienced physical abuse, or a child has witnessed a violent crime.
- Company Specialties: Child Abuse Investigations, Child Abuse Prevention, Parent Coaching, Therapy Services, Forensic Interviews, and Child Abuse Medical Examinations.
π Role Analysis
- Career Level: Mid-career (3-5 years of experience in marketing, communications, or design).
- Reporting Structure: The Digital Marketing & Design Specialist reports directly to the Marketing Director.
- Work Arrangement: On-site, full-time (40 hours per week).
- Growth Opportunities: As a mid-sized non-profit organization, the Center for Child Protection offers opportunities for career growth and development within the marketing department and across the organization. With experience and strong performance, the Digital Marketing & Design Specialist may advance to senior roles or explore other departments within the organization.
π Location & Work Environment
- Office Type: The Center for Child Protection operates two office locations in Austin, Texas, with a primary office at 8509 FM 969, Building 2, and a satellite office at 1927 Lohmans Crossing Rd, Lakeway, Texas.
- Geographic Context: Austin, Texas, is the capital city of Texas and the 11th-most populous city in the United States. It is known for its vibrant music and cultural scene, as well as its tech industry, with many major companies headquartered in the city. The cost of living in Austin is generally lower than in other major Texas cities like Dallas and Houston.
- Work Schedule: The Digital Marketing & Design Specialist works a standard full-time schedule, Monday through Friday, with occasional overtime or weekend work as needed to meet project deadlines or attend events.
πΌ Interview & Application Insights
- Typical Process: The application process for the Digital Marketing & Design Specialist role likely involves an initial resume screening, followed by phone or video interviews, and a final in-person or virtual interview with the Marketing Director and other relevant stakeholders. The process may also include a portfolio review or a practical assessment to evaluate the candidate's skills and fit for the role.
- Key Assessment Areas: Communication skills, both written and verbal, will be crucial for this role. Candidates should be prepared to discuss their marketing and design experience, as well as their ability to manage multiple projects and work effectively in a team-based environment. Technical skills, such as proficiency in Adobe Creative Suite, Canva, WordPress, Constant Contact, and CapCut, will also be evaluated.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and design experience, as well as your ability to manage projects and work effectively in a team.
- Include examples of your work, such as a portfolio or samples of your design and marketing projects, to showcase your skills and creativity.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment.
- Research the Center for Child Protection and its mission to demonstrate your understanding of the organization and your commitment to its cause.
π οΈ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
- Canva
- WordPress
- Constant Contact
- CapCut (or equivalent video editing software)
- HTML/CSS, Javascript
- Google Analytics, Google Search Console, and heatmaps
- Project management tools (e.g., Asana, Trello, or Jira)
π Cultural Fit Considerations
- Company Values: The Center for Child Protection's values include compassion, integrity, respect, excellence, and collaboration. Candidates should demonstrate a strong commitment to these values and an understanding of the organization's mission to protect and support children who have experienced abuse.
- Work Style: The Digital Marketing & Design Specialist role requires a creative thinker with strong communication skills and the ability to manage multiple projects and work effectively in a team-based environment. Candidates should be adaptable, detail-oriented, and able to thrive in a fast-paced, dynamic work environment.
- Self-Assessment Questions:
- How do your personal values align with the Center for Child Protection's mission and values?
- Can you provide an example of a time when you successfully managed multiple projects and met tight deadlines in a team-based environment?
- How do you approach working with diverse stakeholders to deliver marketing-related objectives?
π Potential Challenges
- Role-specific Challenges: The Digital Marketing & Design Specialist role may involve working with sensitive content related to child abuse cases, which can be emotionally taxing. Candidates should be prepared to handle this content with care and professionalism.
- Company-specific Challenges: As a non-profit organization, the Center for Child Protection may face budget constraints and limited resources, which could impact the Digital Marketing & Design Specialist's ability to implement certain projects or campaigns. Candidates should be adaptable and able to work within these constraints to deliver effective marketing solutions.
- Industry-specific Challenges: The non-profit sector can be competitive, and the Center for Child Protection may face challenges in securing funding and maintaining its reputation in the community. Candidates should be prepared to navigate these challenges and contribute to the organization's overall success.
π Similar Roles Comparison
- Career Level: The Digital Marketing & Design Specialist role is similar to other mid-career marketing and design positions in non-profit organizations, as well as in corporate settings. However, the Digital Marketing & Design Specialist role may require more specialized knowledge of the non-profit sector and its unique marketing challenges.
- Industry-specific Context: The non-profit sector is distinct from the corporate world, with its own set of regulations, funding constraints, and marketing challenges. Candidates should be familiar with these differences and understand how to navigate the unique landscape of non-profit marketing.
- Career Path Comparison: The Digital Marketing & Design Specialist role can serve as a stepping stone to senior marketing and design positions within the non-profit sector or in other industries. With experience and strong performance, the Digital Marketing & Design Specialist may advance to roles such as Marketing Manager, Art Director, or even Chief Marketing Officer.
π Sample Projects
- Project Example 1: Develop a comprehensive marketing campaign to raise awareness about child abuse prevention in Travis County, including targeted social media ads, email marketing, and print materials.
- Project Example 2: Collaborate with the fundraising department to create engaging and visually appealing event invitations, promotional materials, and social media content for an upcoming gala to support the Center's mission.
- Project Example 3: Work with the therapy department to design and produce educational materials for parents and caregivers on child abuse prevention and the importance of early intervention.
π Key Questions to Ask During Interview
- Role-specific Questions:
- Can you describe a time when you successfully managed a marketing project from start to finish, and what was the outcome?
- How do you approach working with sensitive content related to child abuse cases, and how do you ensure the confidentiality and well-being of the children involved?
- Company-specific Questions:
- How does the Center for Child Protection support its employees' professional development and growth within the organization?
- What are the biggest marketing challenges facing the Center for Child Protection, and how can this role help address them?
- Industry-specific Questions:
- How does the Center for Child Protection differentiate itself from other non-profit organizations in the area, and how can marketing play a role in this differentiation?
- What are some innovative marketing strategies that the Center for Child Protection could explore to better engage its target audience and raise awareness about its mission?
π Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL](https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=48299&clientkey=33FF55B1AB6EA848AB33BA12FA91732B).
2. Tailor your resume and cover letter to highlight your relevant marketing and design experience, as well as your ability to manage projects and work effectively in a team.
3. Prepare a portfolio or samples of your design and marketing projects to showcase your skills and creativity.
4. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment.
5. Research the Center for Child Protection and its mission to demonstrate your understanding of the organization and your commitment to its cause.
6. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.