Digital Marketing & Design Specialist (Malaysia)

📌 Core Information

🔹 Job Title: Digital Marketing & Design Specialist (Malaysia)

🔹 Company: InsiderSecurity

🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing & Design

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Driving brand presence through digital campaigns and visual communications
• Planning and executing marketing strategies across various platforms
• Ensuring brand consistency across all platforms and materials
• Collaborating with internal stakeholders to align website design with brand voice and marketing objectives

ASSUMPTION: This role requires a strong balance between creativity and analytical thinking, as well as the ability to manage multiple projects and deadlines.

📋 Key Responsibilities

✅ Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta, LinkedIn, and email platforms

✅ Manage SEO and SEM strategies to grow organic and paid traffic

✅ Create, test, and optimize marketing funnels and landing pages to improve conversions

✅ Analyze marketing data and generate reports to inform performance and ROI

✅ Organize and participate in trade shows and webinars

✅ Design marketing assets including digital ads, social media creatives, email visuals, brochures, pitch decks, and infographics

✅ Ensure brand consistency across all visual communications and materials

✅ Collaborate with sales and product teams to visualize campaigns and product narratives

✅ Design and maintain responsive websites and landing pages using CMS tools like WordPress

✅ Design web content and visuals to support campaigns and improve user experience (UX)

✅ Work with internal stakeholders to align website design with brand voice and marketing objectives

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Diploma or Degree in Marketing, Graphic Design, Digital Media, or a related field

Experience: 3+ years of experience in digital marketing and design roles

Required Skills:

• Strong proficiency in design tools (Adobe Creative Suite, Figma, Canva)
• Working knowledge of CMS platforms like WordPress
• Familiarity with digital advertising platforms (Google Ads, Meta Ads, LinkedIn Ads)
• Familiarity with HTML/CSS and SEO best practices
• Experience using tools such as Google Analytics, Tag Manager, Mailchimp, or HubSpot

Preferred Skills:

• Strong design aesthetic with attention to detail
• Ability to balance creativity with marketing goals
• Excellent written and verbal communication skills
• Self-motivated, organized, and able to manage multiple priorities
• Comfortable working independently and collaboratively in a fast-paced environment

ASSUMPTION: Candidates with a strong portfolio showcasing their design skills and relevant marketing experience will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a digital marketing and design specialist with 3-5 years of experience in Kuala Lumpur, the estimated salary range is RM 60,000 - RM 90,000 per year (USD 14,000 - USD 21,000).

Benefits:

• Annual Leave: 18 days, with increments based on years of service
• Health Screening Reimbursement
• Flexi Benefits

Working Hours: 40 hours per week, with flexible hybrid work arrangements

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: InsiderSecurity is a cybersecurity software company specializing in cloud security, database security, and log compliance. They are accredited by Singapore’s IMDA in User and Entity Behavior Analytics and have achieved CSA STAR Level 2 certification.

Company Size: InsiderSecurity is a small company with 11-50 employees, offering a dynamic and agile work environment.

Founded: InsiderSecurity was founded in 2015 and is headquartered in Singapore, with an office in Kuala Lumpur.

Company Description:

• InsiderSecurity simplifies cybersecurity with AI and automation, offering SaaS products deployed by government agencies, critical infrastructure, and listed companies.
• The company is featured in major news outlets such as Straits Times, Channel NewsAsia, and TODAY news.
• InsiderSecurity is committed to addressing significant cybersecurity challenges and offers valuable experience and insights within the industry.

Company Specialties:

• Cyber security
• Cyber defence
• Artificial intelligence
• Machine learning
• Automated threat detection
• Information technology

Company Website: insidersecurity.co

ASSUMPTION: Working at InsiderSecurity offers the opportunity to engage in impactful work and grow within a fast-paced, innovative industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-level professional with 2-5 years of experience in digital marketing and design.

Reporting Structure: The Digital Marketing & Design Specialist will report directly to the Marketing Manager and collaborate with various internal teams, including sales and product.

Work Arrangement: This is a hybrid role, with on-site work required at the Kuala Lumpur office near Bangsar South, next to the LRT.

Growth Opportunities:

• Potential career progression into senior marketing or management roles within the company
• Opportunities to expand skills and knowledge in cybersecurity and AI-driven technologies
• Chances to work on high-impact projects and contribute to the company's growth and success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop within a dynamic and innovative industry.

🌍 Location & Work Environment

Office Type: InsiderSecurity's Kuala Lumpur office is located near Bangsar South, next to the LRT, offering a convenient commute for local residents.

Office Location(s): 2 International Business Park, 06-01, Singapore, Singapore 609930, SG

Geographic Context:

• Kuala Lumpur is the capital and largest city of Malaysia, offering a vibrant urban environment with a mix of modern and traditional elements.
• The city is known for its diverse culture, rich history, and bustling nightlife, providing ample opportunities for work-life balance.
• Kuala Lumpur is home to a thriving tech industry, with numerous startups and established companies offering diverse career opportunities.

Work Schedule: The work schedule for this hybrid role is 40 hours per week, with flexible on-site and remote work arrangements.

ASSUMPTION: Working in Kuala Lumpur offers a unique blend of cultural experiences and professional opportunities, with a vibrant tech industry and a diverse, multicultural environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or virtual interview with the Marketing Manager and/or other team members
• Portfolio and case study presentation (if applicable)
• Final decision and job offer

Key Assessment Areas:

• Design skills and aesthetic judgment
• Marketing strategy and campaign planning
• Analytical and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and design experience and skills
• Prepare a strong portfolio showcasing your design work and marketing campaigns
• Research InsiderSecurity's company culture and values to demonstrate your fit during the interview
• Prepare questions about the role, team, and company to ask during the interview

ATS Keywords: Digital Marketing, Graphic Design, Web Design, SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads, Adobe Creative Suite, Figma, Canva, WordPress, HTML, CSS, Google Analytics, Mailchimp, HubSpot, Marketing Campaigns, Brand Consistency, User Experience (UX)

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant skills and experience, and prepare for a multi-stage interview process focusing on design, marketing, and cultural fit.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Figma or Canva
• WordPress
• Google Ads, Meta Ads, LinkedIn Ads
• Google Analytics, Tag Manager
• Mailchimp or HubSpot
• HTML, CSS

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Simplify cybersecurity
• Innovate with AI and automation
• Collaborate and succeed together
• Deliver excellence and customer value

Work Style:

• Agile and dynamic, with a focus on innovation and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on communication and cooperation
• Results-driven, with a focus on delivering excellence and customer value

Self-Assessment Questions:

• Do you have a strong design aesthetic and attention to detail, with a proven track record of creating high-quality visual communications?
• Are you comfortable balancing creativity with marketing goals, and able to manage multiple projects and deadlines effectively?
• Do you thrive in a dynamic, fast-paced environment and enjoy working collaboratively with diverse teams?

ASSUMPTION: Candidates who align with InsiderSecurity's values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
• Balancing creative and analytical tasks, necessitating a strong ability to switch between different mindsets
• Working in a fast-paced, innovative industry, which may require continuous learning and adaptation
• Collaborating with diverse internal teams, demanding effective communication and collaboration skills

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on design and visual communications, in addition to digital marketing strategies
• This role offers the opportunity to work in the cybersecurity industry, which is growing and offers diverse career opportunities
• Compared to other digital marketing and design roles, this position may offer more responsibility and autonomy, with the potential for significant growth and impact

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other digital marketing and design positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing campaign to launch a new cybersecurity product
• Designing a visually appealing and user-friendly website for a government agency, with a focus on accessibility and compliance
• Creating a series of engaging social media graphics to promote a company event or webinar

ASSUMPTION: Applicants should be prepared to discuss their relevant project experience and how it has equipped them for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
• How does InsiderSecurity support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30-60 days?
• How does InsiderSecurity foster a culture of innovation and continuous improvement?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and their commitment to driving success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and design experience and skills
• Prepare a strong portfolio showcasing your design work and marketing campaigns
• Research InsiderSecurity's company culture and values to demonstrate your fit during the interview
• Prepare questions about the role, team, and company to ask during the interview
• Follow up with the hiring manager within 3-5 business days after your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.