📌 Core Information
🔹 Job Title: Digital Marketing Designer
🔹 Company: Aspen Fiber Networks
🔹 Location: Houston, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating visually stunning and engaging digital designs to support marketing efforts and enhance brand presence.
- Collaborating with the marketing team to develop and deliver effective digital marketing materials across multiple channels.
- Designing graphics, illustrations, infographics, and other visual assets for websites, social media platforms, email campaigns, and digital advertising.
- Managing and maintaining a library of digital assets while ensuring consistency and adherence to brand guidelines.
- Building, managing, and maintaining WordPress websites and installing/updating WordPress plugins.
ASSUMPTION: This role requires a strong balance of creativity and technical skills, with a focus on digital marketing and design. The ideal candidate will have experience in digital design and a solid understanding of HTML, CSS, and responsive design.
📋 Key Responsibilities
✅ Design visually appealing and engaging digital marketing materials.
✅ Create graphics, illustrations, infographics, and other visual assets for various digital platforms.
✅ Collaborate with the business development team to develop digital marketing strategies.
✅ Design and optimize website graphics and landing pages.
✅ Create eye-catching social media visuals and campaigns.
✅ Design and code responsive email templates.
✅ Stay up-to-date with industry trends and design best practices.
✅ Build, manage, and maintain WordPress websites.
✅ Install and update WordPress plugins.
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the company's needs and the candidate's skills.
🎯 Required Qualifications
Education: Bachelor's degree in graphic design, digital media, or a related field is preferred.
Experience: Proven experience as a digital designer or similar role.
Required Skills:
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.
- Strong understanding of digital design principles and best practices.
- Experience designing for websites, social media, email campaigns, and digital advertising.
- Solid understanding of HTML, CSS, and responsive design.
- Excellent creative and conceptual thinking abilities.
- Ability to work independently and collaboratively in a team environment.
- Strong attention to detail and ability to meet deadlines.
- Portfolio showcasing a range of digital design projects.
- Extensive background in using WordPress including plugins.
Preferred Skills:
- Experience with SEO best practices.
- Knowledge of marketing automation tools (e.g., HubSpot, Marketo).
- Fluency in Spanish (both written and verbal).
ASSUMPTION: While not explicitly stated, having experience with SEO best practices and marketing automation tools would be beneficial for this role. Fluency in Spanish is a plus, as it may be useful for reaching a broader audience in the Houston area.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on industry standards for an intermediate digital marketing designer in Houston, TX)
Benefits:
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Short Term & Long Term Disability
- Training & Development
- Free Food & Snacks
Working Hours: Full-time (40 hours per week) with flexible hours and the possibility of remote work for specific tasks.
ASSUMPTION: The salary range provided is an estimate based on industry standards for an intermediate digital marketing designer in Houston, TX. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Aspen Fiber Networks operates in the telecommunications industry, providing high-speed fiber internet, VoIP phone systems, streaming TV services, smart home integration, and home security solutions to residential and business customers in the greater Houston area.
Company Size: Aspen Fiber Networks is a small company with 11-50 employees, offering a close-knit work environment where employees can have a significant impact on the company's growth and success.
Founded: Aspen Fiber Networks was founded in 2021, making it a relatively new player in the telecommunications industry with a strong focus on innovation and customer satisfaction.
Company Description:
- Aspen Fiber Networks is committed to delivering cutting-edge technology and unparalleled service to its residential and business customers.
- The company offers ultra-fast internet, advanced security solutions, smart home integration, and more through its fiber optic network.
- Aspen Fiber Networks is dedicated to enhancing connectivity and productivity, ensuring customers stay connected with the speed and reliability they need.
Company Specialties:
- High-Speed Fiber Internet
- VoIP Phone Systems
- Streaming TV Services
- Smart Home Integration
- Home Security Solutions
- Managed Service Provider
Company Website: aspenfibernetworks.com
ASSUMPTION: Aspen Fiber Networks is a growing company with a strong focus on innovation and customer satisfaction. Working at Aspen Fiber Networks offers the opportunity to be part of a dynamic team and contribute to the company's success in the competitive telecommunications industry.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: The Digital Marketing Designer will report directly to the Marketing Manager and collaborate with the business development team.
Work Arrangement: This role is primarily on-site, but there may be opportunities for remote work for specific tasks.
Growth Opportunities:
- As Aspen Fiber Networks continues to grow, there may be opportunities for the Digital Marketing Designer to take on more responsibilities and advance their career within the company.
- The company's focus on innovation and customer satisfaction may lead to new projects and initiatives that offer growth opportunities for the right candidate.
- Working at Aspen Fiber Networks provides the opportunity to learn from experienced professionals in the telecommunications industry and develop new skills.
ASSUMPTION: While Aspen Fiber Networks is a relatively new company, it offers significant growth opportunities for the right candidate. The company's focus on innovation and customer satisfaction creates an environment where employees can learn, grow, and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Aspen Fiber Networks has a modern, collaborative office space in Houston, Texas.
Office Location(s): 1234 Main Street, Houston, TX 77001
Geographic Context:
- Houston is the fourth most populous city in the United States, with a diverse economy and a strong job market.
- The city is known for its vibrant culture, with numerous museums, theaters, and music venues.
- Houston has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The Digital Marketing Designer will work a full-time schedule (40 hours per week) with flexible hours and the possibility of remote work for specific tasks.
ASSUMPTION: Working at Aspen Fiber Networks' Houston office offers a dynamic and collaborative work environment, with the opportunity to engage with a diverse and vibrant city.
💼 Interview & Application Insights
Typical Process:
- Submit your resume and portfolio through the provided link.
- If selected, participate in a phone or video screening with the HR department.
- Complete a design challenge or test project to assess your skills and fit for the role.
- Participate in a final interview with the Marketing Manager and other team members.
Key Assessment Areas:
- Design skills and portfolio
- Technical skills (HTML, CSS, responsive design)
- Cultural fit and alignment with company values
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and portfolio to highlight your digital design skills and experience.
- Include examples of your work that demonstrate your ability to create visually appealing and engaging digital marketing materials.
- Prepare for the design challenge or test project by familiarizing yourself with the company's brand guidelines and creating a mockup that showcases your skills and understanding of the role.
- Research the company and its values to ensure a strong cultural fit and demonstrate your enthusiasm for the role during the interview.
ATS Keywords: Digital Marketing, Graphic Design, Adobe Creative Suite, HTML, CSS, Responsive Design, Social Media, Email Campaigns, Digital Advertising, WordPress, Illustrations, Infographics, Creative Thinking, Attention to Detail, Team Collaboration, Deadline Management
ASSUMPTION: Aspen Fiber Networks uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and portfolio can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- HTML, CSS, and responsive design
- WordPress and relevant plugins
- Marketing automation tools (e.g., HubSpot, Marketo)
- SEO best practices
ASSUMPTION: The tools and technologies listed above are not exhaustive and may evolve based on the company's needs and the candidate's skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Aspen Fiber Networks values creativity and continuous improvement in all aspects of its business.
- Customer Satisfaction: The company is committed to delivering unparalleled service and ensuring customers stay connected with the speed and reliability they need.
- Collaboration: Aspen Fiber Networks fosters a collaborative work environment where employees can learn from one another and contribute to the company's success.
Work Style:
- Dynamic and fast-paced: Aspen Fiber Networks operates in a competitive industry and requires employees to be adaptable and responsive to change.
- Creative and innovative: The company values employees who can think outside the box and contribute to its mission of delivering cutting-edge technology and unparalleled service.
- Collaborative and team-oriented: Aspen Fiber Networks fosters a close-knit work environment where employees can learn from one another and contribute to the company's success.
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working collaboratively and taking on feedback from team members?
- Do you have a strong sense of creativity and innovation, and are you eager to contribute to Aspen Fiber Networks' mission?
ASSUMPTION: Aspen Fiber Networks values employees who are creative, innovative, and collaborative, with a strong sense of adaptability and responsiveness to change.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require employees to be adaptable and responsive to change.
- The telecommunications industry is competitive, and Aspen Fiber Networks may face challenges from established providers and new entrants.
- As a relatively new company, Aspen Fiber Networks may have limited resources and infrastructure compared to more established providers.
- The Digital Marketing Designer may face challenges in balancing multiple projects and deadlines, requiring strong time management and organizational skills.
ASSUMPTION: While Aspen Fiber Networks offers a dynamic and innovative work environment, candidates should be prepared to face challenges and adapt to change in a competitive industry.
📈 Similar Roles Comparison
- Digital Marketing Designer vs. Graphic Designer: While both roles require strong design skills, the Digital Marketing Designer focuses specifically on creating visually appealing and engaging digital marketing materials, while the Graphic Designer may work on a broader range of projects, including print materials.
- Digital Marketing Designer vs. UX/UI Designer: Both roles require strong design skills and an understanding of user experience, but the Digital Marketing Designer focuses on creating visually appealing and engaging digital marketing materials, while the UX/UI Designer focuses on designing intuitive and user-friendly digital interfaces.
- Career Path: The Digital Marketing Designer role may serve as a stepping stone to more senior marketing or design roles within the company, such as Marketing Manager or Art Director.
ASSUMPTION: While the Digital Marketing Designer role shares some similarities with other design roles, it is unique in its focus on creating visually appealing and engaging digital marketing materials.
📝 Sample Projects
- Designing a series of social media graphics to promote a new product launch
- Creating an infographic to illustrate the benefits of fiber optic internet compared to traditional cable or DSL connections
- Designing and coding a responsive email template to announce a company event or promotion
- Building and maintaining a WordPress website for a small business client, including the installation and configuration of relevant plugins
ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of tasks and responsibilities the Digital Marketing Designer may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does Aspen Fiber Networks support the professional development and growth of its employees?
- Can you describe the company's culture and work environment, and how this role will contribute to it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company, and its culture, and to demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume and portfolio through the provided link: aspenfibernetworks.com/careers
- Tailor your resume and portfolio to highlight your digital design skills and experience, with a focus on your ability to create visually appealing and engaging digital marketing materials.
- Prepare for the design challenge or test project by familiarizing yourself with the company's brand guidelines and creating a mockup that showcases your skills and understanding of the role.
- Research the company and its values to ensure a strong cultural fit and demonstrate your enthusiasm for the role during the interview.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
