📌 Core Information
🔹 Job Title: Digital Marketing Director
🔹 Company: Shaw
🔹 Location: Dalton, Georgia, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of digital marketing efforts to enhance brand awareness and drive sales
- Development and execution of comprehensive digital marketing strategies across multiple channels
- Team leadership and management of digital marketing team members
- Collaboration with cross-functional teams, including brand, marketing, IT, product, and sales
- Budget management and allocation of resources to maximize ROI
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive successful digital marketing campaigns and initiatives.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies that align with residential business strategies
✅ Lead and grow the digital marketing team, providing structure, process, and standards for success
✅ Oversee the planning, execution, and optimization of digital marketing campaigns, including SEO/SEM, AI search, email marketing, social media, and paid digital advertising
✅ Develop and oversee marketing automation programs focusing on lead generation and nurturing across the consumer journey in support of retail customers
✅ Define KPIs and analyze performance metrics to measure the success of digital marketing efforts, creating proper dashboarding and cadence for stakeholder reporting
✅ Establish strong relationships with stakeholders, acting as a trusted business partner and digital center of excellence
✅ Manage digital marketing budget, ensuring efficient allocation of resources to maximize ROI
✅ Develop and oversee content strategies that support digital marketing objectives, including brand sites and syndication of content to key retail customers
✅ Stay current with industry trends and emerging technologies, incorporating these into the digital marketing strategy as appropriate
✅ Ensure consistency in brand messaging across all digital channels and compliance with relevant regulations and standards
✅ Establish and maintain relationships with external partners, agencies, and vendors to enhance digital marketing initiatives
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive successful digital marketing campaigns and initiatives.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is preferred.
Experience: 10+ years of experience in digital marketing, with at least 5 years in a leadership role.
Required Skills:
- Proficient in digital marketing tools and platforms, including GA4, SalesForce Marketing Cloud, SEO tools, and social media advertising
- Strong analytical skills with the ability to interpret data and make informed decisions
- Excellent communication and interpersonal skills; strong presentation skills
- Strong budget management skills
- Action-oriented and responsive in a fast-paced environment
- Demonstrate strategic influence, exercise business acumen, ensure a consumer/customer-centric approach, coach and develop others
- Must exhibit leadership qualities: propensity to lead, learning agility, and have a passion for results
Preferred Skills:
- Experience in the textile manufacturing industry
- Fluency in additional languages
ASSUMPTION: This role requires a well-rounded digital marketing professional with a strong background in leadership, strategy, and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director of Digital Marketing role with 10+ years of experience in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on Shaw products
Working Hours: 8-hour non-rotating shift, hours fall on punch day, observed calendar, shift starts AM
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Digital Marketing role with the required experience level. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Shaw is a leading textile manufacturing company specializing in sustainable design and resilient flooring solutions. They operate in the competitive and dynamic flooring industry, focusing on innovation, sustainability, and customer-centric design.
Company Size: Shaw is a mid-sized company with 501-1,000 employees, providing a supportive and collaborative work environment that encourages growth and development.
Founded: Shaw was founded in 1946 and has since grown to become a recognized leader in the flooring industry, committed to sustainable practices and design excellence.
Company Description:
- Shaw Contract designs and manufactures carpet, resilient, and hardwood products that positively impact people and the planet
- Their optimistic approach to design delivers a purposeful blend of materiality, sustainability, and performance
- Shaw Contract is dedicated to creating spaces that inspire, support, and enhance the well-being of people and the environment
Company Specialties:
- Sustainable Design
- Resilient Flooring
- LVT
- Carpet
- Flooring
- Custom Carpet
- Broadloom
- Hardwood
- Carpet Tile
- Modular Flooring
- PET Resilient
- Sheet
- Commercial Flooring
- Commercial Design
Company Website: http://www.shawcontract.com
ASSUMPTION: Shaw Contract's focus on sustainability, innovation, and customer-centric design creates an engaging and purpose-driven work environment for employees.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Director of Digital Marketing reports directly to the Vice President of Marketing and oversees the digital marketing team.
Work Arrangement: This role is on-site, with the primary office location in Dalton, Georgia. However, some flexibility for remote work may be available for the right candidate.
Growth Opportunities:
- Potential advancement to Vice President of Marketing or other senior leadership roles within the organization
- Expansion of responsibilities to include additional marketing channels or product categories
- Opportunities to mentor and develop team members, fostering a culture of growth and learning
ASSUMPTION: Shaw Contract's focus on innovation and growth creates ample opportunities for career advancement and professional development within the organization.
🌍 Location & Work Environment
Office Type: Shaw Contract's headquarters is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 230 Douthit Ferry Rd, Cartersville, Georgia 30120, US
Geographic Context:
- Dalton, Georgia, is located in the northwest corner of the state, approximately 90 miles northwest of Atlanta
- The area offers a mix of urban and rural living, with a low cost of living and a strong sense of community
- Dalton is known for its vibrant arts scene, outdoor recreation, and historic sites
Work Schedule: The standard work schedule is Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. However, the work schedule may vary based on business needs and the candidate's specific role and responsibilities.
ASSUMPTION: Shaw Contract's work environment is designed to be collaborative, supportive, and engaging, with a focus on fostering creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department to assess qualifications and cultural fit
- In-depth behavioral and technical interview with the hiring manager and/or team members
- Presentation or case study assignment to demonstrate problem-solving and strategic thinking skills
- Final interview with senior leadership to discuss career growth and company culture
Key Assessment Areas:
- Strategic thinking and leadership skills
- Cross-functional collaboration and stakeholder management
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Shaw Contract's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience, leadership skills, and relevant achievements
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
- Research Shaw Contract's company culture, values, and recent projects to demonstrate your enthusiasm and fit for the role
- Prepare a presentation or case study that showcases your strategic thinking and problem-solving skills, focusing on a digital marketing challenge or opportunity
ATS Keywords: Digital Marketing, Strategic Planning, Team Leadership, Campaign Management, Marketing Automation, Analytics, Stakeholder Management, Budget Management, Content Strategy, Innovation, Brand Management, Compliance, Partnerships, Analytical Skills, Communication Skills, Interpersonal Skills, Presentation Skills
ASSUMPTION: Shaw Contract's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- GA4
- SalesForce Marketing Cloud
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Google Ads)
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Project management tools (e.g., Asana, Trello, Jira)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Shaw Contract uses industry-standard digital marketing tools and platforms to streamline workflows, improve collaboration, and enhance overall performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Shaw Contract fosters a culture of continuous learning and improvement, encouraging employees to explore new ideas and approaches
- Sustainability: The company is committed to sustainable practices and products, prioritizing environmental responsibility in all aspects of its operations
- Customer-centricity: Shaw Contract prioritizes the needs and preferences of its customers, designing products and experiences that enhance well-being and support their unique goals
Work Style:
- Collaborative: Shaw Contract encourages cross-functional collaboration and teamwork to drive innovation and success
- Agile: The company embraces an agile approach to problem-solving and decision-making, allowing for flexibility and adaptability in a rapidly changing environment
- Customer-focused: Shaw Contract prioritizes the needs and preferences of its customers, ensuring that all efforts align with their unique goals and objectives
Self-Assessment Questions:
- Do you thrive in a collaborative, agile work environment that prioritizes innovation and customer-centricity?
- Are you passionate about sustainability and committed to driving environmental responsibility in your role?
- Do you possess strong leadership skills and the ability to inspire and motivate team members to achieve exceptional results?
ASSUMPTION: Shaw Contract's company culture is characterized by innovation, sustainability, and customer-centricity, with a strong emphasis on collaboration, agility, and continuous learning.
⚠️ Potential Challenges
- The dynamic and competitive nature of the flooring industry may require frequent adjustments to digital marketing strategies to maintain a competitive edge
- Managing a team of digital marketing professionals may present unique challenges, requiring strong leadership, communication, and conflict resolution skills
- The on-site work arrangement may require a commute for some candidates, depending on their location and personal preferences
- Dalton, Georgia, may have limited cultural and entertainment options compared to larger metropolitan areas, which could impact the candidate's work-life balance
ASSUMPTION: Shaw Contract's fast-paced and dynamic work environment may present unique challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to other Director of Digital Marketing roles, this position may require a stronger focus on sustainability and customer-centric design, given Shaw Contract's unique value proposition
- Shaw Contract's mid-sized company structure may offer more opportunities for career growth and advancement compared to larger enterprise organizations
- This role may require a broader range of digital marketing skills and experience compared to more specialized or niche marketing roles, given the diverse range of products and services offered by Shaw Contract
ASSUMPTION: Shaw Contract's unique value proposition and mid-sized company structure create a distinctive work environment with unique opportunities and challenges compared to other digital marketing roles.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to launch a new line of sustainable LVT products, including SEO/SEM campaigns, social media advertising, and email marketing
- Implementing a marketing automation program to nurture leads and support the sales team, resulting in a 25% increase in qualified leads and a 15% increase in sales
- Conducting a competitive analysis of digital marketing efforts in the flooring industry and developing a strategic plan to differentiate Shaw Contract's digital presence and enhance brand awareness
ASSUMPTION: Shaw Contract's digital marketing projects are designed to drive brand awareness, customer engagement, and sales growth through innovative and data-driven strategies.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to sustainability and how this role contributes to those efforts?
- How does Shaw Contract support the professional development and growth of its employees?
- Can you provide an example of a successful digital marketing campaign that the company has executed, and what made it successful?
- How does Shaw Contract measure the success of its digital marketing efforts, and how does this role contribute to that process?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
ASSUMPTION: Shaw Contract's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience, leadership skills, and relevant achievements
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
- Research Shaw Contract's company culture, values, and recent projects to demonstrate your enthusiasm and fit for the role
- Prepare a presentation or case study that showcases your strategic thinking and problem-solving skills, focusing on a digital marketing challenge or opportunity
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
