📌 Core Information
🔹 Job Title: Digital Marketing Director
🔹 Company: Shaw Industries
🔹 Location: Shaw Plant 72, 900 VD Parrot Parkway, Dalton, GA 30721 USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies that align with residential business strategies.
- Leading and growing the digital marketing team, providing structure, process, and standards for success.
- Overseeing the planning, execution, and optimization of digital marketing campaigns across various channels.
- Managing the digital marketing budget to maximize ROI.
- Ensuring brand consistency and compliance across all digital channels.
ASSUMPTION: This role requires a strategic thinker with strong leadership skills and a deep understanding of digital marketing trends and technologies.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies that align with residential business strategies.
✅ Lead and grow the digital marketing team, providing structure, process, and standards for success.
✅ Oversee the planning, execution, and optimization of digital marketing campaigns, including SEO/SEM, AI search, email marketing, social media, and paid digital advertising.
✅ Lead the development of a structured marketing automation program focusing on lead generation and nurturing across the consumer journey in support of retail customers.
✅ Define KPIs and analyze performance metrics to measure the success of digital marketing efforts, creating proper dashboarding and cadence for stakeholder reporting.
✅ Create strong relationships with stakeholders, including brand leadership, marketing, IT, product teams, and sales, to create a digital center of excellence as a trusted business partner.
✅ Manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
✅ Develop and oversee content strategies that support digital marketing objectives, including brand sites and syndication of content to key retail customers.
✅ Stay current with industry trends and emerging technologies, incorporating them into the digital marketing strategy as appropriate.
✅ Ensure brand messaging consistency across all digital channels and compliance with relevant regulations and standards.
✅ Establish and maintain relationships with external partners, agencies, and vendors to enhance digital marketing initiatives.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive digital marketing success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is preferred.
Experience: 10+ years of experience in digital marketing, with at least 5 years in a leadership role.
Required Skills:
- Proficient in digital marketing tools and platforms, including GA4, SalesForce Marketing Cloud, SEO tools, and social media advertising.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and interpersonal skills; strong presentation skills.
- Strong budget management skills.
- Action-oriented and responsive in a fast-paced environment.
- Demonstrate strategic influence, exercise business acumen, ensure a consumer/customer-centric approach, coach and develop others.
- Must exhibit these leadership qualities: propensity to lead, learning agility, and have a passion for results.
Preferred Skills:
- Experience in the flooring or construction industry.
- Fluency in Spanish.
ASSUMPTION: Candidates with experience in the flooring or construction industry may have a competitive advantage, as they will have a better understanding of the target audience and market trends.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Digital Marketing Director with 10+ years of experience in the flooring or construction industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Shaw products
- Tuition reimbursement
Working Hours: 8-hour non-rotating shift, hours fall to in punch day, observed calendar, shift starts AM
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Shaw Industries is a leading floor covering company, operating in the construction industry. They offer a wide range of flooring products, including carpet, hardwood, laminate, vinyl, tile, stone, and turf.
Company Size: Shaw Industries has 10,001+ employees, making it a large organization with a significant presence in the industry.
Founded: Shaw Industries was founded in 1967 and has since grown to become one of the world's largest carpet manufacturers and a leading floor covering provider.
Company Description:
- Shaw Industries is a subsidiary of Berkshire Hathaway, Inc.
- The company is committed to sustainability, with a focus on reducing its environmental impact and promoting responsible business practices.
- Shaw Industries offers a wide range of products and services, catering to both residential and commercial customers.
Company Specialties:
- Carpet manufacturing and distribution
- Hard surface flooring (laminate, hardwood, vinyl, tile, and stone)
- Rugs and mats
- Sustainability and green initiatives
Company Website: shawfloors.com
ASSUMPTION: Shaw Industries' large size and extensive product offerings provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and leadership in digital marketing.
Reporting Structure: The Digital Marketing Director reports directly to the Vice President of Marketing and oversees the digital marketing team.
Work Arrangement: This role is on-site, requiring the candidate to work from Shaw Industries' Dalton, GA location.
Growth Opportunities:
- Potential to expand the digital marketing team and take on additional responsibilities as the company grows.
- Opportunities to work on cross-functional projects and collaborate with other departments, such as sales and product development.
- Possibility to advance to a vice president or chief marketing officer role in the future.
ASSUMPTION: The Digital Marketing Director role offers significant growth potential, as Shaw Industries continues to expand its digital presence and invest in marketing initiatives.
🌍 Location & Work Environment
Office Type: Shaw Industries' Dalton, GA location is a manufacturing plant with an on-site office for administrative and management positions.
Office Location(s): Shaw Plant 72, 900 VD Parrot Parkway, Dalton, GA 30721 USA
Geographic Context:
- Dalton, GA is located in northwest Georgia, approximately 90 miles northwest of Atlanta.
- The area offers a mix of urban and rural environments, with a low cost of living compared to larger metropolitan areas.
- Dalton has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: This role follows an 8-hour non-rotating shift, with hours falling to in punch day, an observed calendar, and a shift that starts in the AM.
ASSUMPTION: Candidates should be comfortable working in a manufacturing environment and be prepared for a structured work schedule.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other team members
- Case study or presentation to showcase digital marketing skills and strategic thinking
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Digital marketing strategy and execution
- Leadership and team management skills
- Analytical skills and data-driven decision-making
- Budget management and resource allocation
- Brand management and consistency
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume, using quantifiable results where possible.
- Tailor your cover letter to demonstrate your understanding of Shaw Industries' business and the specific needs of the Digital Marketing Director role.
- Prepare a case study or presentation that showcases your digital marketing skills and strategic thinking, focusing on a relevant industry or company challenge.
ATS Keywords: Digital Marketing, SEO, SEM, Email Marketing, Social Media, Paid Advertising, Marketing Automation, Analytics, Budget Management, Content Strategy, Brand Management, Stakeholder Management, Team Leadership, Innovation, Compliance, Partnerships
ASSUMPTION: Shaw Industries uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- GA4
- SalesForce Marketing Cloud
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Instagram Ads)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Analytics tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Candidates should have experience with industry-standard digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Sustainability
- Customer Focus
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you demonstrate integrity in your professional life, and how have you handled ethical dilemmas in the past?
- Can you provide an example of a time when you used data to drive a marketing decision, and what was the outcome?
- How do you stay organized and manage your time effectively when working on multiple projects simultaneously?
ASSUMPTION: Shaw Industries values candidates who align with their core values and can demonstrate a strong work ethic, attention to detail, and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic environment with competing priorities.
- Keeping up with the latest digital marketing trends and technologies, as well as industry-specific trends in the flooring and construction sectors.
- Collaborating effectively with cross-functional teams, including sales, product development, and IT, to ensure consistent brand messaging and successful marketing campaigns.
- Balancing the need for innovation and creativity with the requirement to maintain brand consistency and compliance with regulations and standards.
ASSUMPTION: The Digital Marketing Director role presents unique challenges that require a strategic, adaptable, and collaborative mindset to succeed.
📈 Similar Roles Comparison
- Unlike other marketing director roles, this position focuses specifically on digital marketing strategies and execution, rather than overseeing the entire marketing function.
- This role requires a strong understanding of the flooring and construction industries, as well as relevant market trends and consumer behaviors.
- Career progression in this role could lead to opportunities in marketing leadership, such as vice president or chief marketing officer positions, within Shaw Industries or other organizations in the industry.
ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experiences align with the specific requirements and challenges of the Digital Marketing Director position at Shaw Industries.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy for a new product launch, including SEO, SEM, social media, email marketing, and content marketing campaigns.
- Analyzing website traffic and user behavior data to identify opportunities for improvement and optimize the customer journey.
- Managing a marketing automation program to nurture leads and support the sales team in achieving their targets.
ASSUMPTION: These sample projects are intended to provide insight into the types of initiatives the Digital Marketing Director might be expected to lead and contribute to, rather than representing a comprehensive list of potential responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the current digital marketing landscape at Shaw Industries, and what are the biggest challenges facing the team?
- How does the Digital Marketing Director role collaborate with other departments, such as sales and product development, to ensure consistent brand messaging and successful marketing campaigns?
- What opportunities exist for growth and development within the digital marketing team and Shaw Industries as a whole?
- How does Shaw Industries support work-life balance for its employees, particularly in a role with significant responsibilities and leadership requirements?
- Can you provide an example of a time when Shaw Industries' digital marketing efforts drove significant business results, and what factors contributed to that success?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team dynamics, as well as to demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant digital marketing experience and achievements, using quantifiable results where possible.
- Write a cover letter that demonstrates your understanding of Shaw Industries' business and the specific needs of the Digital Marketing Director role.
- Prepare a case study or presentation that showcases your digital marketing skills and strategic thinking, focusing on a relevant industry or company challenge.
- Follow up with Shaw Industries' HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
