📌 Core Information
🔹 Job Title: Digital Marketing Director (Remote)
🔹 Company: Experian
🔹 Location: Schaumburg, Illinois, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Information Services
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Leading the digital marketing plan for Experian Automotive
- Collaborating with cross-functional teams to develop and execute digital marketing strategies
- Managing website, SEO, SEM, email marketing, social media, and content marketing
- Evaluating performance metrics and optimizing digital marketing campaigns
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in managing digital marketing campaigns across multiple channels.
📋 Key Responsibilities
✅ Develop and execute the digital marketing plan for Experian Automotive
✅ Manage the website, including updates, maintenance, and content creation
✅ Develop and implement SEO strategies to maximize organic traffic
✅ Manage SEM and PPC campaigns to maximize ROI
✅ Create and execute email marketing campaigns using Eloqua
✅ Manage social media networks and create engaging content
✅ Develop content marketing strategies, including video content
✅ Analyze customer experience and optimize digital channels
✅ Evaluate digital channel performance and A/B test campaigns
✅ Track marketing qualified leads (MQLs) through the sales funnel
✅ Identify creative growth strategies and optimize digital marketing spend
ASSUMPTION: This role requires a hands-on approach to digital marketing, with a focus on data-driven decision making and continuous optimization.
🎯 Required Qualifications
Education: Undergraduate degree in Marketing or equivalent work experience
Experience: At least 10 years of work experience in a digital marketing role
Required Skills:
- Proven experience in digital marketing, with a focus on SEO, SEM, and social media
- Strong analytical skills and proficiency in Microsoft Excel and PowerPoint
- Familiarity with Eloqua, Salesforce.com, and Content Management Systems
- Excellent communication and team collaboration skills
Preferred Skills:
- Experience with A/B testing and optimization
- Knowledge of the automotive industry
ASSUMPTION: Candidates with a proven track record in digital marketing and experience working with cross-functional teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a senior digital marketing role with 10+ years of experience)
Benefits:
- 15 days of vacation accrual annually
- Five sick days and two volunteer days
- Wellness plans, online discounts, employee discounts, and pet insurance
- Employee stock purchase program and 401K matching with immediate vesting
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for a senior digital marketing role with 10+ years of experience. Benefits are based on the information provided in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, specifically focused on credit, automotive, and fraud prevention
Company Size: 1,001-5,000 employees (Global), nearly 5,000 employees in Brazil
Founded: 1960 (as a division of TRW Inc.), became a standalone company in 1996
Company Description:
- Experian is a global data and technology company, powering opportunities for people and businesses
- Provides credit reporting, credit scoring, and marketing services
- Operates in 30 countries, with nearly 5,000 employees in Brazil
Company Specialties:
- Credit reporting and scoring
- Fraud prevention and authentication
- Marketing services and data analytics
Company Website: experianplc.com
ASSUMPTION: Experian is a well-established company with a strong global presence, focusing on data-driven solutions for various industries.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Head of Marketing
Reporting Structure: Reports to the Head of Marketing, Experian Automotive
Work Arrangement: Remote (Solely), with the option to work from home or a co-working space
Growth Opportunities:
- Potential to lead a team and mentor junior digital marketing professionals
- Opportunities to work on high-impact projects and drive business growth
- Possibility to advance to a director or vice president role within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead teams and drive strategic initiatives.
🌍 Location & Work Environment
Office Type: Remote (Solely), with the option to work from home or a co-working space
Office Location(s): Schaumburg, Illinois, United States (Headquarters)
Geographic Context:
- Schaumburg is a suburb of Chicago, Illinois
- Offers a mix of urban and suburban living, with easy access to amenities and attractions
- Has a diverse population and a strong job market
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, with the option to work from home or a co-working space.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision making
- Communication and team collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions focused on digital marketing scenarios
ATS Keywords: Digital Marketing, SEO, SEM, PPC, Social Media, Email Marketing, Content Marketing, Analytics, Eloqua, Salesforce.com, CMS, Microsoft Excel, PowerPoint, Team Collaboration, User Experience, A/B Testing
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing expertise, analytical skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Eloqua (for email marketing)
- Salesforce.com (for CRM)
- Content Management Systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- SEO and SEM tools (e.g., Google Analytics, Google Search Console, SEMrush)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Customer focus
- One global team
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record in digital marketing, with a focus on SEO, SEM, and social media?
- Are you comfortable working in a remote, collaborative environment?
- Do you thrive in a data-driven, analytical work culture?
ASSUMPTION: Candidates who align with Experian's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple digital marketing channels and campaigns simultaneously
- Adapting to a remote work environment and collaborating with cross-functional teams
- Keeping up with the latest digital marketing trends and best practices
- Balancing strategic planning with day-to-day tactical execution
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Director of Digital Marketing, with a focus on the automotive industry
- Experian offers a global presence and a strong brand, providing opportunities for international collaboration and growth
- Career progression may include roles such as Vice President of Marketing or Chief Marketing Officer
ASSUMPTION: This role offers a unique opportunity to lead digital marketing efforts within the automotive industry, with potential for growth and advancement within the organization.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new automotive product launch
- Optimizing SEO and SEM campaigns to improve organic traffic and ROI
- Creating and managing email marketing campaigns to engage and retain customers
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the impact this role can have on business outcomes.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as product marketing and sales?
- What are the most significant challenges facing the digital marketing team, and how can this role address them?
- How does Experian support the professional development and growth of its employees?
- What is the company's long-term vision for the digital marketing team and this role?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's long-term goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Digital Marketing Director (Remote)
- Tailor your resume to highlight relevant digital marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare for behavioral and situational interview questions focused on digital marketing scenarios
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
