📌 Core Information
🔹 Job Title: Digital Marketing & Ecommerce Manager
🔹 Company: Fox Group Canada Inc.
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Retail
🔹 Date Posted: 2025-05-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the end-to-end e-commerce strategy for Laline Canada
- Overseeing website development and improvements for optimal customer experiences
- Managing digital marketing campaigns across various channels
- Collaborating with cross-functional teams to ensure brand consistency and alignment with business objectives
- Analyzing performance data to optimize site performance and drive revenue growth
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision-making and a proven track record in e-commerce management and digital marketing.
📋 Key Responsibilities
✅ Ecommerce Site Development & Management: Create and lead the end-to-end e-commerce strategy for Laline Canada, ensuring alignment with brand vision, growth objectives, and customer needs. Oversee website development and improvements, manage the digital roadmap, execute campaign launches, and maintain site merchandising, content, and product catalog.
✅ Digital Marketing: Build and manage the digital activation plan for owned D2C platforms, create plans to meet sales targets, build and execute CRM strategies, own and manage traffic across all digital channels, manage paid media campaigns, maintain affiliate marketing performance, and provide detailed performance reporting.
ASSUMPTION: This role requires a strong understanding of UX/UI, merchandising, online conversion strategies, SEO, social media marketing, and digital advertising. Familiarity with CMS platforms, payment systems, and return management processes is also essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in managing an e-commerce website and digital marketing campaigns
Required Skills:
- Expertise in e-commerce management and digital marketing
- Strong understanding of UX/UI, merchandising, and online conversion strategies
- Familiarity with CMS platforms, payment systems, and return management processes
- Data-driven mindset with the ability to analyze metrics and optimize performance
- Excellent project management and problem-solving skills
- Ability to work independently and collaboratively in a fast-paced environment
- Strong communication and interpersonal skills
- Ability to partner with various levels and functions within the organization
- Entrepreneurial spirit, growth mindset, and hands-on approach
Preferred Skills:
- Fluency in French
- Experience with Shopify Plus or similar e-commerce platforms
- Knowledge of the retail industry and consumer behavior
ASSUMPTION: This role requires a candidate with a proven track record in e-commerce management and digital marketing, with a strong focus on data-driven decision-making and a strategic mindset.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a mid-level e-commerce manager in Toronto)
Benefits:
- Competitive benefits package
- Employee discount on Laline products
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week), Monday to Friday, with flexibility for occasional weekend or evening work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level e-commerce manager in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 201-500 employees (Mid-sized)
Founded: 2017 (Fox Group Canada Inc.)
Company Description:
- Fox Group Canada Inc. operates Mango, Laline, and Fox Home in Canada
- The company aims to be the leading retailer in every category and territory it operates in
- Fox Group Canada is a subsidiary of Fox Group, a leading retail group with an ever-growing portfolio of partnerships with homegrown and global fashion & lifestyle brands
Company Specialties:
- Retail operations and management
- E-commerce strategy and development
- Digital marketing and advertising
- Brand partnerships and collaborations
Company Website: http://www.foxgroup.co.il
ASSUMPTION: Fox Group Canada Inc. is a mid-sized retail company with a focus on growth and expansion. The company operates multiple retail banners and offers opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level (Manager)
Reporting Structure: The Digital Marketing & Ecommerce Manager will report directly to the General Manager of Laline Canada and collaborate with cross-functional teams, including marketing, operations, and IT.
Work Arrangement: On-site, full-time position with flexibility for occasional weekend or evening work as needed
Growth Opportunities:
- Potential career progression to a Director or Senior Manager role within the company
- Opportunities to expand the role's scope and responsibilities as the company grows
- Chance to work on high-impact projects and initiatives that drive business growth and innovation
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the role's scope and responsibilities as the company continues to grow and expand its operations.
🌍 Location & Work Environment
Office Type: Urban office setting in downtown Toronto
Office Location(s): 180 Dundas St W, 1503, Toronto, Ontario M5G 1Z8, CA
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada
- The city is known for its diverse culture, vibrant arts and entertainment scene, and numerous job opportunities
- Toronto is also a major hub for the retail industry in Canada
Work Schedule: Full-time (40 hours per week), Monday to Friday, with flexibility for occasional weekend or evening work as needed
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork. The office is located in a bustling urban area with easy access to public transportation and various amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other key stakeholders
- Final round interviews, potentially including a case study or presentation component
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- E-commerce management and digital marketing expertise
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Communication and interpersonal skills
- Cultural fit and alignment with the company's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the retail industry and e-commerce trends
- Showcase your ability to work collaboratively and manage multiple projects simultaneously
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work under pressure
ATS Keywords: Ecommerce Management, Digital Marketing, SEO, Social Media Marketing, Data Analysis, Project Management, UX/UI, CRM Strategies, Paid Media Management, Affiliate Marketing, Communication Skills, Collaboration, Entrepreneurial Spirit, Growth Mindset, Hands-on Approach
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Shopify Plus or similar e-commerce platforms
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Paid media advertising platforms (e.g., Google Ads, Facebook Ads)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and accountability
- Work-life balance
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on collaboration and teamwork
- Data-driven decision-making and continuous learning
- Results-oriented and goal-focused
- Flexible and adaptable to change
Self-Assessment Questions:
- How do you ensure that your work aligns with the company's customer-centric values?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
- How do you prioritize and manage multiple projects and deadlines simultaneously?
ASSUMPTION: Fox Group Canada Inc. values candidates who are customer-focused, collaborative, and adaptable to change. The company seeks individuals who can thrive in a fast-paced, dynamic work environment and contribute to its growth and success.
⚠️ Potential Challenges
- Managing a large e-commerce site with high traffic and complex functionality
- Keeping up with the latest digital marketing trends and best practices
- Balancing the demands of multiple stakeholders, including the company, customers, and vendors
- Working in a fast-paced, dynamic retail environment with tight deadlines and high expectations
- Managing a team and collaborating with cross-functional departments
ASSUMPTION: This role presents significant challenges and opportunities for growth and development. Candidates should be prepared to work in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
📈 Similar Roles Comparison
- Compared to other e-commerce manager roles, this position offers a unique opportunity to work for a growing retail company with a strong focus on digital commerce and marketing
- The role requires a broader range of skills and responsibilities than a typical e-commerce manager position, including digital marketing, CRM, and paid media management
- Career progression opportunities may be more limited in a mid-sized company compared to larger enterprises, but there are still significant growth potential and learning opportunities
ASSUMPTION: This role offers a unique blend of e-commerce management and digital marketing responsibilities, providing an excellent opportunity for a candidate with a strong background in both areas to grow and develop their skills.
📝 Sample Projects
- Launching a new e-commerce site or platform for Laline Canada
- Developing and executing a comprehensive digital marketing campaign to drive traffic and revenue growth
- Implementing a new CRM system and strategies to improve customer retention and engagement
- Managing a site-wide SEO optimization project to improve organic traffic and search engine rankings
- Collaborating with cross-functional teams to launch a new product line or collection online
ASSUMPTION: These sample projects represent the diverse range of responsibilities and initiatives that the Digital Marketing & Ecommerce Manager may be involved in, demonstrating the role's breadth and depth.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does the company support the professional growth and development of its employees?
- What are the most significant challenges facing the e-commerce and digital marketing teams currently, and how can this role address them?
- How does the company measure the success of its e-commerce and digital marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance, and how does it support its employees in maintaining a healthy work-life equilibrium?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and it provides an opportunity to gain a deeper understanding of the position and the organization's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work under pressure
- Research the company and the retail industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
