Digital Marketing & eCommerce Manager (m/w/d) Heidelberg

📌 Core Information

🔹 Job Title: Digital Marketing & eCommerce Manager (m/w/d) Heidelberg

🔹 Company: Biomatch GmbH

🔹 Location: Heidelberg, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Sales

🔹 Date Posted: March 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital marketing strategies with a focus on performance marketing, SEO, and CRM
• Optimizing the digital sales channel and collaborating with various departments to ensure an efficient system landscape
• Leading projects in performance marketing, SEO, and digital lead generation
• Managing a structured PIM/DAM system for complex products
• Using web analytics tools to make data-driven decisions and project management tools for project sprints

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a solid background in digital marketing and eCommerce. The company is looking for someone who can drive digital transformation and improve overall online performance.

📋 Key Responsibilities

✅ Developing and implementing digital marketing strategies with a focus on performance marketing, SEO, and CRM

✅ Responsibility for the setup and optimization of our digital sales channel (Shopify as CMS, later Shopify or Shopware)

✅ Close cooperation with product management, sales, and external service providers to ensure an efficient and future-oriented system landscape

✅ Project management in the areas of performance marketing, SEO, and digital lead generation

✅ Setup and maintenance of a structured PIM/DAM system for complex products

✅ Use of web analytics tools (e.g., GA4, Google Suite) to make data-driven decisions

✅ Leadership of project sprints and use of project management tools (e.g., MS Planner, Excel)

ASSUMPTION: The role involves a mix of strategic planning, hands-on implementation, and project management. Strong communication and collaboration skills are essential to work effectively with various departments and external partners.

🎯 Required Qualifications

Education: Completed degree in Digital Marketing, Business Informatics, eCommerce, or a comparable qualification

Experience: Several years of experience in digital marketing, eCommerce, performance marketing, or data-driven project management

Required Skills:

• Proven experience in digital marketing, eCommerce, and performance marketing
• Strong project management skills and experience with project management tools
• Excellent knowledge of web analytics tools (e.g., GA4, Google Suite)
• Familiarity with Shopify, PIM/DAM systems, and conversion optimization
• Excellent Microsoft Excel skills

Preferred Skills:

• Experience with CRM and marketing automation
• Knowledge of the life science industry

ASSUMPTION: The ideal candidate will have a strong background in digital marketing and eCommerce, with a focus on performance marketing and data-driven decision-making. Experience in the life science industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Attractive salary package
• Flexible working hours and remote work options
• Job bike
• Creative freedom and individual responsibility
• Individual training opportunities
• Corporate benefits (e.g., employee discounts with sports equipment manufacturers, airlines)
• Social benefits (e.g., capital-forming benefits, childcare allowance)

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits package is designed to attract and retain top talent in the digital marketing and eCommerce field.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, with a focus on the life science industry (pharma, biotech, and medical technology)

Company Size: Small (2-10 employees), which means a flat organizational structure and the opportunity for significant impact on the company's growth and success

Founded: Biomatch GmbH was founded in 2018, and it has since established itself as a leading recruitment agency in the life science sector

Company Description:

• Biomatch GmbH specializes in finding the perfect match for candidates and life science companies
• The company offers job opportunities, comprehensive job briefings, salary advice, interview preparation, and ongoing support throughout the recruitment process for candidates
• For companies, Biomatch offers active sourcing and recruiting of sought-after experts, as well as personal briefing and pre-qualification of candidates

Company Specialties:

• Recruitment for the life science industry (pharma, biotech, and medical technology)
• Active sourcing and pre-qualification of candidates
• Job matching and career consulting for candidates

Company Website: bio-match.de

ASSUMPTION: Biomatch GmbH is a specialized recruitment agency with a strong focus on the life science industry. The company's small size offers candidates the opportunity to work closely with the team and make a significant impact on the company's success.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow into a leadership role as the company expands

Reporting Structure: The role reports directly to the management team and works closely with various departments, including product management, sales, and external service providers

Work Arrangement: Hybrid (2 days on-site, 3 days remote) with flexible working hours

Growth Opportunities:

• As the company grows, there may be opportunities to take on more responsibilities and move into a leadership role
• The role offers the chance to gain experience in various aspects of digital marketing and eCommerce, allowing for personal and professional growth
• The company's focus on the life science industry may provide opportunities to specialize in this sector

ASSUMPTION: The role offers a unique opportunity to work in a dynamic and growing industry, with the potential for significant career growth as the company expands.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Frankfurt, Germany

Office Location(s): Schumannstraße 27, Frankfurt, Hessen 60325, DE

Geographic Context:

• Heidelberg is a vibrant city in southwest Germany, known for its historic old town, castle, and the Neckar River
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
• Heidelberg is well-connected by public transportation and has a international airport nearby

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: The office environment is collaborative and modern, with a focus on fostering creativity and innovation. The location in Heidelberg offers a high quality of life and easy access to cultural attractions and outdoor activities.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview with the management team to discuss the role in more detail and assess technical skills
• Final decision and job offer

Key Assessment Areas:

• Digital marketing and eCommerce expertise
• Project management skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with digital marketing, eCommerce, and project management in detail
• Research the company and the life science industry to demonstrate your enthusiasm and understanding of the role
• Prepare questions to ask the interviewer about the company, the team, and the role to show your interest and engagement

ATS Keywords: Digital Marketing, eCommerce, Performance Marketing, SEO, CRM, Marketing Automation, Project Management, Web Analytics, Shopify, PIM, DAM, Data-Driven Marketing, Conversion Optimization, Microsoft Excel

ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values. The interview process is collaborative and focused on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Shopify (CMS)
• Shopify or Shopware (eCommerce platforms)
• PIM/DAM systems
• Web analytics tools (e.g., GA4, Google Suite)
• Project management tools (e.g., MS Planner, Excel)

ASSUMPTION: The role requires experience with various digital marketing and eCommerce tools, as well as project management software. Familiarity with these tools is essential for success in the role.

👔 Cultural Fit Considerations

Company Values:

• Expertise: Biomatch GmbH specializes in finding the perfect match for candidates and life science companies
• Collaboration: The company works closely with various departments and external service providers to ensure an efficient and future-oriented system landscape
• Innovation: Biomatch GmbH is committed to driving digital transformation and improving overall online performance

Work Style:

• Collaborative: The role requires strong communication and collaboration skills to work effectively with various departments and external partners
• Data-driven: The role involves using web analytics tools to make data-driven decisions and project management tools for project sprints
• Adaptable: The role requires a strategic mindset and the ability to adapt to changing priorities and projects

Self-Assessment Questions:

• Do you have experience in digital marketing, eCommerce, and performance marketing?
• Are you comfortable working in a collaborative and data-driven environment?
• Do you have strong project management skills and the ability to adapt to changing priorities?

ASSUMPTION: Biomatch GmbH values expertise, collaboration, and innovation. The ideal candidate will be a strong communicator, comfortable working in a data-driven environment, and able to adapt to changing priorities and projects.

⚠️ Potential Challenges

• The role requires a strong background in digital marketing and eCommerce, with a focus on performance marketing and data-driven decision-making
• The company is growing, which may present challenges in terms of prioritizing projects and managing workload
• The role involves working with various departments and external service providers, which may require strong communication and collaboration skills
• The role requires a strategic mindset and the ability to adapt to changing priorities and projects

ASSUMPTION: The role presents unique challenges and opportunities for growth and development. The ideal candidate will be able to thrive in a dynamic and growing environment and adapt to changing priorities and projects.

📈 Similar Roles Comparison

• This role is unique in its focus on digital marketing and eCommerce for the life science industry
• Similar roles may be found in other recruitment agencies or digital marketing agencies with a focus on the life science industry
• Career progression may involve moving into a leadership role as the company expands

ASSUMPTION: The role is unique in its focus on digital marketing and eCommerce for the life science industry. Similar roles may be found in other recruitment agencies or digital marketing agencies with a focus on the life science industry.

📝 Sample Projects

• Developing and implementing a digital marketing strategy for a life science company
• Optimizing the digital sales channel for a complex product
• Managing a project sprint to improve the company's web analytics and project management processes

ASSUMPTION: The role involves a variety of projects, from strategic planning to hands-on implementation and project management. The ideal candidate will have experience in a range of digital marketing and eCommerce projects.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into that strategy?
• How does the company support the professional development of its employees?
• What is the company's approach to work-life balance, and how does that apply to this role?
• How does the company measure the success of this role, and what are the key performance indicators?
• What is the company's approach to diversity, equity, and inclusion, and how does that apply to this role?

ASSUMPTION: The interview is an opportunity to learn more about the company, the team, and the role. The ideal candidate will prepare thoughtful questions to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company and the life science industry, and preparing questions to ask the interviewer
• Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.