Digital Marketing & eCommerce Manager (m/w/d) Heidelberg

📌 Core Information

🔹 Job Title: Digital Marketing & eCommerce Manager (m/w/d) Heidelberg

🔹 Company: Biomatch GmbH

🔹 Location: Heidelberg, Baden-Württemberg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & Sales

🔹 Date Posted: 2025-03-21

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital marketing and eCommerce strategies
• Managing performance marketing, SEO, and CRM projects
• Collaborating with cross-functional teams to optimize systems and processes
• Analyzing data to make informed decisions and drive growth

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Developing and implementing digital marketing and eCommerce strategies with a focus on performance marketing, SEO, and CRM

✅ Managing and optimizing our digital sales channel (Shopify as CMS, later Shopware)

✅ Collaborating with product management, sales, and external service providers to ensure an efficient and future-oriented system landscape

✅ Leading projects in performance marketing, SEO, and digital lead generation

✅ Setting up and maintaining a structured PIM/DAM system for managing complex products

✅ Utilizing web analytics tools (e.g., GA4, Google Suite) to make data-driven decisions

✅ Leading project sprints and using project management tools (e.g., MS Planner, Excel)

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Completed degree in Digital Marketing, Business Informatics, eCommerce, or a comparable qualification

Experience: 5-10 years of experience in digital marketing, eCommerce, performance marketing, or data-driven project management

Required Skills:

• Proven experience in digital marketing, eCommerce, and performance marketing
• Strong analytical skills and data-driven mindset
• Familiarity with Shop systems, PIM/DAM, web analytics (e.g., GA4, Google Suite), project sprints, and project management tools (e.g., MS Planner)
• Excellent Microsoft Excel skills
• Experience with conversion optimization and data-driven marketing approaches

Preferred Skills:

• Fluency in German and English
• Experience with Shopware
• Knowledge of the life science industry

ASSUMPTION: Candidates should have a strong background in digital marketing and eCommerce, with a focus on performance marketing and data analysis.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)

Benefits:

• Attractive salary package
• Flexible working hours and remote work options
• Job bike
• Creative freedom and individual responsibility
• Individual training opportunities
• Corporate benefits (e.g., employee discounts at sports equipment manufacturers, airlines)
• Social benefits (e.g., capital-forming benefits, subsidy for childcare during holidays)

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is based on industry standards for a mid-level digital marketing and eCommerce manager in the life science industry in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, focusing on the life science industry (Pharma, Biotech, and Medtech)

Company Size: Small (2-10 employees), which offers a high degree of autonomy and responsibility

Founded: Biomatch GmbH was founded with the mission to find the perfect job match for candidates in the life science industry and to help companies find the right experts.

Company Description:

• Biomatch GmbH specializes in recruiting and staffing for the life science industry
• The company offers job opportunities, job briefings, salary advice, interview preparation, and ongoing support throughout the recruitment process for candidates
• For companies, Biomatch GmbH provides active sourcing and recruiting of sought-after experts, as well as personal briefing and pre-qualification of candidates

Company Specialties:

• Recruiting and staffing for the life science industry
• Active sourcing and expert matching
• Candidate support and interview preparation

Company Website: bio-match.de

ASSUMPTION: Biomatch GmbH is a specialized recruitment agency focusing on the life science industry, offering a range of services for both candidates and companies.

📊 Role Analysis

Career Level: Mid-level management, with the opportunity to drive digital strategy and growth

Reporting Structure: This role reports directly to the management team and works closely with various departments, including product management, sales, and external service providers

Work Arrangement: Hybrid (on-site and remote work), with flexible working hours

Growth Opportunities:

• Expanding the digital marketing and eCommerce presence within the life science industry
• Developing and implementing new digital strategies and tools
• Potential career progression into a leadership or director role within the digital marketing and eCommerce department

ASSUMPTION: This role offers significant growth potential, as the company is looking to expand its digital presence and the life science industry is growing.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Heidelberg, Germany

Office Location(s): Schumannstraße 27, Frankfurt, Hessen 60325, DE

Geographic Context:

• Heidelberg is a vibrant city in southwest Germany, known for its historic old town, castle, and university
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
• Heidelberg is well-connected by public transportation and has a international airport nearby

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The work environment is collaborative and dynamic, with a focus on driving digital growth and innovation within the life science industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening to discuss qualifications and fit
• On-site or virtual interview with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Digital marketing and eCommerce expertise
• Analytical skills and data-driven mindset
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the life science industry and digital marketing trends
• Prepare examples of your past achievements in digital marketing and eCommerce
• Research the company and be ready to discuss how your skills and experience align with their mission and values

ATS Keywords: Digital Marketing, eCommerce, Performance Marketing, SEO, CRM, Marketing Automation, Project Management, Web Analytics, Shopify, PIM, DAM, Data-Driven Decision Making, Conversion Optimization, Microsoft Excel

ASSUMPTION: The application process is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Shopify (CMS)
• Shopware (future CMS)
• PIM/DAM systems
• Web analytics tools (e.g., GA4, Google Suite)
• Project management tools (e.g., MS Planner, Excel)

ASSUMPTION: Candidates should have experience with the mentioned tools and be open to learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Expertise: Biomatch GmbH specializes in recruiting and staffing for the life science industry
• Collaboration: The company works closely with candidates and companies to find the perfect match
• Innovation: Biomatch GmbH is committed to driving digital growth and innovation within the life science industry

Work Style:

• Dynamic and collaborative
• Data-driven and analytical
• Focused on driving digital growth and innovation

Self-Assessment Questions:

• Do you have a strong background in digital marketing and eCommerce, with a focus on performance marketing and data analysis?
• Are you comfortable working in a collaborative and dynamic environment, with a focus on driving digital growth and innovation?
• Do you share Biomatch GmbH's commitment to expertise, collaboration, and innovation?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Biomatch GmbH.

⚠️ Potential Challenges

• The role requires a strong understanding of the life science industry and digital marketing trends
• Candidates may face competition from other experienced digital marketing and eCommerce professionals
• The role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration, which can be challenging at times
• The company is growing, and candidates may need to adapt to changes and new priorities

ASSUMPTION: Candidates should be prepared to face these challenges and be open to learning and adapting in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or eCommerce Manager in the life science industry, but with a stronger focus on performance marketing and data analysis
• Compared to other industries, the life science industry has unique challenges and opportunities, which candidates should be aware of
• Career progression in this role could lead to a leadership or director position within the digital marketing and eCommerce department

ASSUMPTION: Candidates should research similar roles in the life science industry to better understand the unique aspects of this position.

📝 Sample Projects

• Developing and implementing a new digital marketing strategy for a life science product
• Optimizing the eCommerce platform (Shopify) to improve conversion rates and sales
• Analyzing web analytics data to identify trends and make data-driven decisions

ASSUMPTION: Candidates should be prepared to discuss their past achievements in digital marketing and eCommerce, with a focus on performance marketing and data analysis.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term digital strategy?
• What are the biggest challenges facing the digital marketing and eCommerce department in the next year?
• How does Biomatch GmbH support the growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company foster a collaborative and innovative work environment?

ASSUMPTION: Candidates should prepare thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in digital marketing and eCommerce
• Research the company and be ready to discuss how your skills and experience align with their mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.