📌 Core Information
🔹 Job Title: Digital Marketing Email & Text Marketing Specialist
🔹 Company: Tidal Wave Auto Spa
🔹 Location: Birmingham, AL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the execution, optimization, and growth of email and SMS channels
- Building automated journeys to engage and retain customers
- Collaborating cross-functionally to enhance customer experiences
- Championing data-driven insights, deliverability, and compliance
- Providing backup coverage and knowledge sharing for other digital marketing functions
ASSUMPTION: This role requires a high level of responsibility and autonomy, with a focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ End-to-end campaign production, including creation, QA, approvals, scheduling, and launch of email/SMS campaigns and automated workflows
✅ Lifecycle management, including building and refining nurture, win-back, upsell, and transactional touchpoints
✅ List growth and hygiene, including partnering with team members to capture new opt-ins and monitor list health, deliverability, and compliance
✅ Segmentation and personalization, including deploying dynamic content, preference centers, and audience logic
✅ Testing and optimization, including running A/B and multivariate tests on subject lines, cadence, creative, and send time
✅ Reporting and insight, including tracking KPIs and surfacing recommendations to the Director of Digital Marketing
✅ Platform expertise, including serving as the in-house power user for CRM, SMS gateway, and marketing-automation stack
✅ Cross-functional collaboration, including aligning with the Digital Team and Operations to ensure cohesive customer experiences and emergency communications
✅ Process improvement, including documenting SOPs, maintaining QA checklists, and championing scalability
✅ Compliance and governance, including staying ahead of industry regulations, privacy laws, and carrier requirements
✅ Team backup and knowledge share, including providing backup coverage for other digital marketing functions and participating in cross-training
ASSUMPTION: This role requires strong attention to detail, data analysis skills, and the ability to manage multiple deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or related field
Experience: 2-4 years hands-on experience building email and/or SMS campaigns in a modern ESP
Required Skills:
- High attention to detail with flawless spelling/grammar and pixel-perfect link checking
- Comfortable dissecting data and translating insights into action
- Proven ability to juggle multiple deadlines in a fast-paced, high-volume environment
- Clear, concise communicator able to write in brand voice and collaborate across teams
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Preferred Skills:
- Experience with CDPs, customer data segmentation, or SQL/light data queries
- Exposure to loyalty programs, mobile wallet passes, or push-notification campaigns
ASSUMPTION: While not explicitly stated, proficiency in email and SMS marketing tools is expected, as well as a strong understanding of data analysis and customer segmentation.
💰 Compensation & Benefits
Salary Range: $80,000 - $90,000 per year
Benefits:
- PTO based on the company’s PTO policy
- Eligibility for health, dental, and vision coverage subject to 30-day waiting period
- Eligibility for 401(k) subject to plan terms
- Eligibility for benefits such as life insurance, short- and long-term disability, hospital indemnity, critical illness, and accidental, subject to 30-day waiting period
- Company-paid holidays
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. Benefits are subject to the company’s policies and may require a waiting period.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically car wash services
Company Size: 1,001-5,000 employees, which means a mid-sized to large company structure with opportunities for growth and career advancement
Founded: 2004, with headquarters in Thomaston, GA
Company Description:
- One of the fastest-growing car wash chains in the country
- Recognized leader in the industry with locations nationwide
- Focused on redefining the car wash industry with the latest technology, top-notch friendly service, and unwavering dedication to employees
Company Specialties:
- Car wash services
- Fundraising and fleet programs
- Digital fundraising and subscription-based car wash plans
Company Website: http://www.tidalwaveautospa.com
ASSUMPTION: Tidal Wave Auto Spa is a well-established company with a strong presence in the car wash industry, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement
Reporting Structure: Reports directly to the Director of Digital Marketing
Work Arrangement: On-site, full-time position with a 40-hour workweek
Growth Opportunities:
- Potential to advance to a senior-level or management role within the digital marketing team
- Opportunities to expand skills and expertise in email and SMS marketing, as well as other digital marketing channels
- Possibility to work on high-impact projects and campaigns that drive business growth and customer engagement
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the digital marketing team and expand skills and expertise.
🌍 Location & Work Environment
Office Type: Corporate office environment with a high-energy, fast-paced culture
Office Location(s): Birmingham, AL
Geographic Context:
- Birmingham, AL is the largest city in the state and offers a mix of urban and suburban living options
- The city has a humid subtropical climate, with mild winters and hot, humid summers
- Birmingham is home to a diverse range of industries, including healthcare, education, and manufacturing
Work Schedule: Full-time, 40 hours per week, with potential for overtime or flexible hours during high-volume periods
ASSUMPTION: The Birmingham office offers a dynamic work environment with a high-energy, fast-paced culture, and opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the digital marketing team
- Final interview with the Director of Digital Marketing
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Technical skills and expertise in email and SMS marketing
- Data analysis and interpretation skills
- Communication and collaboration skills
- Problem-solving and critical thinking skills
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Highlight relevant experience and achievements in email and SMS marketing
- Demonstrate strong data analysis and interpretation skills
- Tailor your resume and cover letter to the specific requirements and preferences of the role
- Prepare for behavioral and situational interview questions that assess your problem-solving and communication skills
- Research the company and industry to show your enthusiasm and understanding of the role
ATS Keywords: Email marketing, SMS marketing, campaign production, lifecycle management, data analysis, collaboration, communication, problem-solving
ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- CRM (e.g., Salesforce, HubSpot, or similar)
- SMS gateway (e.g., Twilio, Plivo, or similar)
- Marketing-automation stack (e.g., Klaviyo, Iterable, Braze, or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
ASSUMPTION: Familiarity with industry-standard tools and technologies is expected, with a focus on email and SMS marketing platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative and forward-thinking
- Collaborative and team-oriented
- High-energy and results-driven
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-volume environment?
- Are you comfortable dissecting data and translating insights into action?
- Can you effectively communicate and collaborate with cross-functional teams?
- Are you adaptable and able to manage multiple deadlines?
ASSUMPTION: Tidal Wave Auto Spa values candidates who are customer-focused, innovative, collaborative, and high-energy, with a strong work ethic and a passion for driving results.
⚠️ Potential Challenges
- Managing multiple deadlines and high-volume campaigns in a fast-paced environment
- Staying up-to-date with industry regulations, privacy laws, and carrier requirements
- Ensuring seamless channel support and backup coverage for other digital marketing functions
- Adapting to changes in the company’s PTO policy and benefits eligibility
ASSUMPTION: This role presents unique challenges that require strong attention to detail, data analysis skills, and the ability to manage multiple deadlines in a fast-paced environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on email and SMS marketing channels, as well as the requirement to provide backup coverage and knowledge sharing for other digital marketing functions
- Industry-specific context includes the car wash industry’s unique regulations, privacy laws, and carrier requirements
- Career path comparison shows opportunities for growth and advancement within the digital marketing team, as well as potential expansion into other marketing channels
ASSUMPTION: This role offers unique opportunities for growth and advancement within the digital marketing team, with a focus on email and SMS marketing channels and the requirement to provide backup coverage and knowledge sharing for other digital marketing functions.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new car wash location
- Creating and optimizing SMS workflows to improve customer engagement and retention
- Analyzing customer data to identify trends and opportunities for segmentation and personalization
ASSUMPTION: These sample projects illustrate the data-driven, customer-focused nature of the role, with a focus on executing campaigns, analyzing data, and optimizing customer experiences.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the digital marketing team, and how can this role help address them?
- How does this role collaborate with other digital marketing functions, and what opportunities are there for knowledge sharing and cross-training?
- What are the key priorities for the first 90 days in this role?
- How does Tidal Wave Auto Spa support the growth and development of its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: These key questions help assess the role’s fit with your skills, interests, and career goals, as well as the company’s culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in email and SMS marketing, data analysis, and collaboration
- Prepare for behavioral and situational interview questions that assess your problem-solving and communication skills
- Research the company and industry to show your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
