Digital Marketing Exec

📌 Core Information

🔹 Job Title: Digital Marketing Exec

🔹 Company: TRA

🔹 Location: Auckland, Auckland, New Zealand

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Managing B2B performance marketing campaigns
• Delivering SEO strategies
• Supporting day-to-day marketing operations
• Executing campaigns and digital activations

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on executing campaigns and optimizing content distribution.

📋 Key Responsibilities

✅ Manage B2B performance marketing campaigns to drive results and optimize ROI

✅ Develop and implement SEO strategies to improve organic reach and visibility

✅ Support day-to-day marketing operations, including content creation, scheduling, and distribution

✅ Execute campaigns and digital activations to optimize content distribution through digital channels

✅ Analyze performance metrics and identify opportunities for growth and improvement

ASSUMPTION: This role involves a mix of hands-on campaign management and strategic planning, with a focus on data-driven decision making.

🎯 Required Qualifications

Education: A marketing or communications degree

Experience: 2+ years of experience executing digital marketing strategies

Required Skills:

• Experience working with social media campaign managers and Google Ads
• Experience working with HubSpot (preferred) or similar CRM system
• Experience using analytics tools such as GA4, Google dashboards, social media dashboards, and PowerBI

Preferred Skills:

• Familiarity with marketing automation
• Experience working in a marketing agency or similar environment

ASSUMPTION: Candidates with a strong foundation in digital marketing and a willingness to learn and adapt will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: NZD 65,000 - 80,000 per annum (based on experience and industry standards for a mid-level marketing role in Auckland)

Benefits:

• Health and wellbeing bonus
• Membership in the New Zealand Marketing Association
• Flexible work from home options
• Regular company social events
• Competitive salary package
• Day off to volunteer and day off on your birthday

Working Hours: Full-time, with flexible hours and the option to work from home

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Auckland, New Zealand.

📌 Applicant Insights

🔍 Company Context

Industry: Market Research

Company Size: 51-200 employees

Founded: 2007

Company Description:

• TRA is an award-winning insights agency with offices across Australia and New Zealand
• They approach complex problems through the lenses of human science, finding uncommon truths and new ideas
• TRA offers a collaborative, creative, and multi-disciplinary work environment with a focus on learning and development

Company Specialties:

• Market Research
• Data Analytics
• Strategy
• Design
• Cultural Strategy
• Ethnography
• Employee Experience
• Qualitative and Quantitative Research
• Brand Tracking

Company Website: theresearchagency.com

ASSUMPTION: TRA is a well-established market research agency with a strong focus on human-centered insights and a commitment to learning and development.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: Reports directly to the Content Marketing Lead

Work Arrangement: Hybrid, with on-site work required in Auckland and flexible work-from-home options

Growth Opportunities:

• Learning from industry experts and experienced marketers
• Expanding skills and knowledge through TRA Academy and on-the-job learning experiences
• Potential career progression within the marketing team or broader organization

ASSUMPTION: This role offers strong opportunities for learning and growth, with a focus on developing both creative and analytical marketing skills.

🌍 Location & Work Environment

Office Type: Modern office in Britomart, Auckland, with a well-stocked kitchen and flexible work-from-home options

Office Location(s): Level 4, 106-108 Quay St, Britomart, Auckland, 1010, NZ

Geographic Context:

• Auckland is New Zealand's largest city, with a vibrant culture and diverse population
• The Britomart area is a thriving business district with easy access to public transportation and amenities
• New Zealand has a strong focus on work-life balance and offers a high quality of life

Work Schedule: Full-time, with flexible hours and the option to work from home

ASSUMPTION: The work environment at TRA is collaborative, creative, and multi-disciplinary, with a focus on learning and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical thinking and problem-solving
• Creativity and strategic mindset
• Communication and collaboration skills

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of your work and be ready to discuss your approach to digital marketing campaigns
• Research TRA's company culture and values to show your fit for the team

ATS Keywords: Digital Marketing, B2B Performance Marketing, SEO Strategy, Marketing Automation, CRM Systems, Social Media Campaign Management, Google Ads, Analytics Tools, GA4, Google Dashboards, Social Media Dashboards, PowerBI, Content Marketing, Campaign Execution, Creative Intuition, Analytical Rigour

ASSUMPTION: The application process at TRA is designed to assess both technical skills and cultural fit, with a focus on learning and development.

🛠️ Tools & Technologies

• HubSpot (preferred) or similar CRM system
• Analytics tools: GA4, Google dashboards, social media dashboards, PowerBI
• Social media campaign management tools
• SEO tools and platforms

ASSUMPTION: This role requires proficiency in digital marketing tools and platforms, with a focus on analytics and campaign management.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Collaboration
• Creativity

Work Style:

• Data-driven and analytical
• Creative and strategic
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you approach learning and development in a fast-paced, ever-changing environment?
• Can you provide an example of a time when you used data to inform a marketing strategy or campaign?
• How do you balance creative intuition with analytical rigour in your marketing approach?

ASSUMPTION: TRA values curiosity, collaboration, and creativity, with a focus on learning and development and a data-driven approach to marketing.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with the latest digital marketing trends and best practices
• Balancing creative and analytical responsibilities
• Working in a fast-paced, dynamic environment with tight deadlines

ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Compared to other mid-level marketing roles, this position offers a strong focus on learning and development, with opportunities to work alongside industry experts
• Unlike some marketing roles, this position requires a balance of creative and analytical skills, with a focus on data-driven decision making
• Career progression opportunities may vary depending on the organization, but TRA offers a collaborative, creative, and multi-disciplinary work environment with a focus on learning and development

ASSUMPTION: This role offers unique opportunities for learning and growth, with a focus on developing both creative and analytical marketing skills.

📝 Sample Projects

• Developing and executing a B2B performance marketing campaign to drive leads and revenue for a client
• Conducting keyword research and on-page optimization to improve organic reach and visibility for a website
• Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on data-driven decision making and creative problem-solving.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does TRA support the professional development and growth of its marketing team members?
• Can you describe the company culture and work environment at TRA, and how does the marketing team fit into that?
• What are the key priorities for this role in the first 90 days?
• How does TRA approach work-life balance, and what flexibility is available for this role?

ASSUMPTION: These interview questions are designed to assess cultural fit, learning and development opportunities, and the day-to-day responsibilities and priorities of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of your work and be ready to discuss your approach to digital marketing campaigns
• Research TRA's company culture and values to show your fit for the team
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.