🔹 Job Title: Digital Marketing Executive
🔹 Company: Eat N Go Limited
🔹 Location: Lagos, Lagos, Nigeria
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and continuous learning.
✅ Developing and executing integrated digital marketing strategies and campaigns to boost brand awareness, customer engagement, and conversions across channels such as social media, search engines, email, and websites.
✅ Conducting market research and competitive analysis to understand audience behavior, market trends, and emerging digital opportunities.
✅ Managing PPC, display, retargeting, and programmatic ad campaigns, optimizing performance through targeting strategies, ad copy, budget allocation, and creative assets.
✅ Creating and curating engaging, SEO-friendly content including social media posts, blogs, videos, infographics, and email newsletters aligned with the brand voice and audience preferences.
✅ Performing website audits, implementing SEO best practices, UX improvements, and conversion rate optimization (CRO) techniques to improve site performance and increase online orders.
✅ Overseeing daily management of social media platforms, including content scheduling, community engagement, and campaign analysis.
✅ Building and executing targeted email and SMS campaigns using segmentation and automation to drive lead nurturing, customer retention, and sales conversions.
✅ Working cross-functionally with internal teams and external partners to align on campaign execution and brand consistency.
✅ Preparing performance reports, dashboards, and presentations for stakeholders, highlighting key insights, ROI, and recommendations for continuous improvement.
✅ Staying updated on digital trends, emerging platforms, and technological advancements. Recommending and testing innovative tactics and tools to enhance digital marketing efforts.
ASSUMPTION: This role requires a high level of multitasking, adaptability, and strong organizational skills to manage multiple campaigns and platforms effectively.
Education: Bachelor’s degree in marketing, Digital Marketing, Communications, or related field.
Experience: 3-5 years of experience in digital marketing or advertising roles.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with relevant certifications and experience in specific digital marketing tools will have an advantage in this role.
Salary Range: The salary range for this role is estimated to be between ₦150,000 - ₦300,000 per month, based on experience level and industry standards for digital marketing roles in Lagos, Nigeria.
Benefits:
Working Hours: Full-time position with standard office hours, Monday to Friday. Flexible working arrangements may be available based on team needs and performance.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits section is currently incomplete and should be updated with specific benefits offered by the company.
Industry: Eat N Go Limited operates in the Food & Beverages industry, focusing on quick service restaurants and international brands like Domino’s Pizza, Cold Stone Creamery, and Pinkberry.
Company Size: With over 200 stores across Nigeria and Kenya, Eat N Go is a mid-sized company with a growing presence in the African market. This size offers opportunities for growth and career development within the organization.
Founded: Eat N Go was founded in 2012 and has since expanded its operations, becoming a leading master franchisee for international food brands in Africa.
Company Description:
Company Specialties:
Company Website: http://www.eatngo-africa.com
ASSUMPTION: Eat N Go's focus on international brands and expansion in the African market presents opportunities for candidates interested in working with global brands and contributing to the company's growth.
Career Level: This role is at the mid-senior level, requiring a balance of experience and strategic thinking to develop and execute effective digital marketing campaigns.
Reporting Structure: The Digital Marketing Executive will report directly to the Brand Manager and Group Marketing Director, working closely with internal teams and external partners to align on campaign execution and brand consistency.
Work Arrangement: This is an on-site position, with the possibility of flexible working arrangements based on team needs and performance.
Growth Opportunities:
ASSUMPTION: The growth opportunities for this role will depend on the candidate's performance, the company's expansion plans, and the availability of suitable positions within the organization.
Office Type: Eat N Go's headquarters is located in Lagos, Nigeria, with over 200 stores across the country and in Kenya. The office environment is likely to be dynamic and fast-paced, reflecting the company's growth and expansion.
Office Location(s): 1715 Idejo Street, Adeola Odeku, VI, Lagos, Lagos, Nigeria
Geographic Context:
Work Schedule: The work schedule for this role is likely to be Monday to Friday, with standard office hours. However, the nature of digital marketing may require occasional work outside of regular hours to manage campaigns and respond to customer engagement.
ASSUMPTION: The work environment and schedule for this role may vary depending on the specific needs of the team and the company's growth plans.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, SEO, Content Creation, Social Media Management, Email Marketing, PPC Advertising, Analytics, Market Research, Collaboration, Campaign Management, Lead Generation, User Engagement, Brand Awareness, Performance Optimization, Trend Tracking, Creative Thinking
ASSUMPTION: The interview process for this role may vary depending on the specific needs of the team and the company's growth plans. Applicants should be prepared to discuss their digital marketing experience and skills in detail and provide specific examples of their work.
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the team and the company's growth plans. Applicants should be prepared to demonstrate their proficiency in relevant digital marketing tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The cultural fit considerations for this role may vary depending on the specific needs of the team and the company's growth plans. Applicants should be prepared to demonstrate their alignment with Eat N Go's company values and work style.
ASSUMPTION: The potential challenges for this role may vary depending on the specific needs of the team and the company's growth plans. Applicants should be prepared to discuss their strategies for overcoming these challenges and contributing to the company's success.
ASSUMPTION: The comparison with similar roles is intended to provide context for applicants and may vary depending on the specific needs of the team and the company's growth plans.
ASSUMPTION: The sample projects provided are intended to illustrate the types of tasks and responsibilities associated with this role and may vary depending on the specific needs of the team and the company's growth plans.
ASSUMPTION: The key questions to ask during the interview are intended to provide applicants with a better understanding of the role, the team, and the company's growth plans. Applicants should tailor their questions to their specific interests and concerns.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.