📌 Core Information
🔹 Job Title: Digital Marketing Executive
🔹 Company: Brown & Brown Insurance
🔹 Location: Borehamwood, Hertfordshire, United Kingdom
🔹 Job Type: Full-Time, Office-Based with Rotational Remote Working
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Office-Based with Rotational Remote Working)
🚀 Job Overview
Key aspects of this role include:
- Crafting and executing digital marketing campaigns with a focus on strong ROI
- Creating compelling content and copy for various digital platforms
- Analyzing campaign performance and deriving meaningful insights from data
- Managing multiple projects simultaneously and meeting strict deadlines
- Ensuring compliance with GDPR and the electronic communications policy
ASSUMPTION: This role requires a strong focus on campaign management, content creation, and data analysis. Successful candidates will have experience in digital marketing and a proven track record of driving results.
📋 Key Responsibilities
✅ Develop and implement digital marketing campaigns across various platforms
✅ Create engaging content and copy for articles, graphics, videos, and interactive media
✅ Analyze campaign performance and adjust tactics in real-time to improve outcomes
✅ Monitor key performance indicators (KPIs) and ensure campaigns meet or exceed goals
✅ Coordinate digital assets within the digital asset management platform
✅ Monitor campaign deployment and ensure they go live according to schedule and platform specifications
✅ Develop accurate budget forecasts for each campaign, outlining expected costs
✅ Regularly update internal stakeholders and external partners on campaign progress and performance
✅ Ensure work is compliant with GDPR and the electronic communications policy
ASSUMPTION: This role involves a high degree of project management, requiring strong organizational skills and the ability to multitask effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing, with a focus on campaign management
Required Skills:
- Excellent communication skills, both written and verbal
- Strong analytical skills and the ability to interpret digital marketing analytics
- Proven experience in creating comprehensive digital marketing strategies
- Ability to manage multiple projects simultaneously and meet strict deadlines
- Commitment to understanding and advocating for customer needs and preferences
- Familiarity with digital asset management platforms
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in insurance or financial services may have an advantage in understanding the industry and its unique challenges.
💰 Compensation & Benefits
Salary Range: £28,000 - £35,000 per annum (Based on industry standards for a Digital Marketing Executive with 2-5 years of experience in the UK)
Benefits:
- 23 days holiday + UK bank holidays
- Life assurance
- Private health care for you and dependents
- Employee assistance programme, including GP line, cashback for treatments, advice line
- Season ticket loan
- Rental deposit loan
- Annual leave purchase scheme
- Discounted personal insurance
- Financial support for studying towards professional qualifications
- High-quality in-house and external training
Working Hours: 37.5 hours per week (Monday - Friday), with optional rotational remote working
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Executive with 2-5 years of experience in the UK. Actual salary may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance Agencies and Brokerages
Company Size: 1,001-5,000 employees (Mid-sized)
Founded: 1939
Company Description:
- Brown & Brown, Inc. is the fifth largest independent insurance brokerage in the nation.
- They provide risk management solutions to help protect what their customers value most.
- Their four business segments offer insurance products and services to various clients.
Company Specialties:
- Retail
- National Programs
- Wholesale Brokerage
- Services
Company Website: https://www.bbinsurance.com/careers/
ASSUMPTION: Brown & Brown Insurance is a well-established company with a diverse range of clients and a strong focus on risk management.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to Brand and Campaign Lead
Work Arrangement: Hybrid (Office-Based with Rotational Remote Working)
Growth Opportunities:
- Potential progression to Senior Digital Marketing Executive or similar roles
- Opportunities to work on diverse campaigns and gain experience in various industries
- Access to professional development and training opportunities
ASSUMPTION: This role offers opportunities for career growth and professional development within the company.
🌍 Location & Work Environment
Office Type: Modern office with a relaxed and friendly environment
Office Location(s): First Floor of Premiere House and Lumiere House, South Herts Office Campus, Borehamwood, WD6 1JH
Geographic Context:
- Borehamwood is a town in Hertfordshire, England, with a population of approximately 31,000.
- The town is located about 12 miles northwest of central London and is well-connected by road and public transportation.
- Borehamwood is home to the Elstree Film and Television Studios, which has hosted productions such as Star Wars and The Office.
Work Schedule: Full-time, Monday - Friday, with optional rotational remote working
ASSUMPTION: The office environment is relaxed and friendly, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- Face-to-face interview with the hiring manager
- Final interview with the team or additional stakeholders
Key Assessment Areas:
- Digital marketing skills and experience
- Campaign management and project management skills
- Communication and interpersonal skills
- Analytical and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and campaign management skills.
- Provide specific examples of successful campaigns you've managed and the results you achieved.
- Demonstrate your ability to analyze data and derive meaningful insights from it.
- Showcase your creativity and ability to think critically about marketing challenges.
ATS Keywords: Digital Marketing, Campaign Management, Content Creation, Data Analysis, Marketing ROI, Project Management, GDPR Compliance, Customer Advocacy, Performance Monitoring
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital marketing skills and experience.
🛠️ Tools & Technologies
- Digital asset management platforms (e.g., Brandfolder, Bynder)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's prior experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Discipline
- Innovation
- Superior capabilities
Work Style:
- Collaborative
- Results-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- Do you have a proven track record of driving results in digital marketing campaigns?
- Are you comfortable working in a collaborative environment and managing multiple projects simultaneously?
- Do you have a strong commitment to understanding and advocating for customer needs and preferences?
ASSUMPTION: Successful candidates will demonstrate a strong fit with the company's values and work style, with a focus on collaboration, results, and customer focus.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting strict deadlines
- Adapting to changes in campaign objectives or priorities
- Ensuring compliance with GDPR and the electronic communications policy
- Working effectively in a hybrid office environment
ASSUMPTION: The potential challenges in this role are primarily related to project management, adaptability, and compliance with regulations.
📈 Similar Roles Comparison
- Digital Marketing Executive vs. Marketing Manager: A Marketing Manager role may involve more strategic planning and team leadership, while a Digital Marketing Executive role focuses more on campaign execution and project management.
- Digital Marketing Executive vs. Content Marketing Specialist: A Content Marketing Specialist role may focus more on creating and distributing content, while a Digital Marketing Executive role involves a broader range of digital marketing activities.
- Career path: A Digital Marketing Executive role can serve as a stepping stone to more senior roles, such as Senior Digital Marketing Executive, Marketing Manager, or even Director of Marketing.
ASSUMPTION: This role is similar to other digital marketing positions, with a focus on campaign management and project execution. However, the specific responsibilities and career paths may vary depending on the company and industry.
📝 Sample Projects
- Developing and executing a digital marketing campaign for a new insurance product launch
- Analyzing campaign performance data and optimizing tactics to improve ROI
- Managing a team of marketing professionals to execute multiple campaigns simultaneously
ASSUMPTION: Sample projects in this role may involve campaign development, data analysis, and project management, with a focus on driving results and improving ROI.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the most significant challenges facing the marketing team currently?
- How does the company support the professional development and growth of its marketing employees?
- What is the company's approach to work-life balance, particularly for hybrid roles?
ASSUMPTION: Key questions to ask during the interview should focus on the role's priorities, the company's marketing strategy, and the team's challenges and support for professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and campaign management skills.
- Prepare examples of successful campaigns you've managed and the results you achieved.
- Demonstrate your ability to analyze data and derive meaningful insights from it.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
