Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: Logisnext

🔹 Location: Thame, Oxfordshire, United Kingdom

🔹 Job Type: Remote

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Crafting and implementing digital marketing strategies
• Boosting brand awareness and engaging target audiences
• Driving high-quality leads through digital channels
• Collaborating with various departments to align marketing initiatives

ASSUMPTION: The candidate will require the ability to work independently and proactively within a remote environment, leveraging digital tools to collaborate effectively with the team.

📋 Key Responsibilities

✅ Create and manage content for website and social media channels

✅ Execute online marketing strategies, including SEO/SEM, PPC, and email marketing

✅ Track and analyze online performance metrics

✅ Collaborate with various teams to develop aligned marketing materials

✅ Conduct market research for trends and insights

✅ Engage in social media management and community interaction

✅ Plan and manage email marketing campaigns

✅ Stay informed on industry trends and best practices

✅ Suggest and implement innovative marketing initiatives

ASSUMPTION: Assumes candidate will bring a creative perspective and constantly seek opportunities for improvement in marketing strategies.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, Digital Media, or related field is highly regarded

Experience: Expertise in digital marketing, preferably within a B2B context

Required Skills:

• Proficiency in Google Analytics and Google Ads
• Exceptional written and verbal communication skills
• Strong analytical thinking and problem-solving abilities

Preferred Skills:

• Experience with marketing automation tools
• Ability to thrive in collaborative team settings

ASSUMPTION: Strong organizational skills and the ability to manage multiple projects will be crucial to succeed in this role.

💰 Compensation & Benefits

Salary Range: £34,000 – £36,300

Benefits:

• 25 days holiday, rising to 30 after 5 years of service
• Option to buy up to 5 additional holidays per year
• Bonus scheme, subsidized gym membership, cycle to work scheme
• Contributory pension scheme, private health scheme, income protection, and life cover
• Long-term opportunities for personal growth and development

Working Hours: Monday to Friday, 09:00 to 17:00 with hybrid working options post-probation

ASSUMPTION: The hybrid work model will provide flexibility and support a positive work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, focused on logistics and warehouse solutions

Company Size: 5,001-10,000 employees

Founded: 1958

Company Description:

• Largest European subsidiary of Mitsubishi Logisnext
• Provides comprehensive materials handling solutions
• Renowned for innovative forklift and warehouse equipment

Company Specialties:

• Materials Handling Equipment
• Warehouse Solutions and Design
• Forklift Trucks and Services

Company Website: http://www.mitsubishi-forklift.co.uk/

ASSUMPTION: Candidates should appreciate Logisnext's focus on innovation and its reputable standing in the manufacturing industry.

📊 Role Analysis

Career Level: Suitable for mid-level professionals seeking growth in digital marketing

Reporting Structure: Directly collaborates with the Marketing Manager and sales team

Work Arrangement: Hybrid structure facilitating both remote and on-site work

Growth Opportunities:

• Potential for leadership roles within marketing teams
• Expansion into specialized areas such as SEO/SEM and PPC
• Opportunities to shape digital strategies in a transformative company phase

ASSUMPTION: Encouragement and support for professional development will enable candidates to advance their careers.

🌍 Location & Work Environment

Office Type: Combination of remote work and office-based collaboration

Office Location(s): Jane Morbey Road, Unit 1, Thame, Oxfordshire OX9 3RR

Geographic Context:

• Thame offers a blend of rural charm and proximity to urban centers
• The area is well-connected via public transport links
• Access to a variety of cultural and recreational activities

Work Schedule: Standard weekday hours with hybrid flexibility

ASSUMPTION: This setup promotes a balanced professional and personal life while fostering team interaction.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR
• Technical interview with the marketing team
• Final interview with management

Key Assessment Areas:

• Digital marketing strategy knowledge
• Creativity in content creation and social media engagement
• Analytical skills in interpreting marketing data

Application Tips:

• Highlight relevant digital marketing experiences
• Demonstrate familiarity with industry trends
• Show enthusiasm for Logisnext’s core values and mission

ATS Keywords: Digital Marketing, SEO, SEM, PPC, Content Creation, Google Analytics, Email Marketing

ASSUMPTION: Providing specific examples of past successes in digital marketing initiatives will strengthen the application.

🛠️ Tools & Technologies

• Google Analytics and Google Ads
• Social media advertising platforms
• Marketing automation tools

ASSUMPTION: Proficiency with these tools is essential for executing comprehensive digital marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Innovation and customer-centricity
• Commitment to quality and sustainability
• Collaboration and trust within teams

Work Style:

• Collaborative team environment
• Focus on continuous learning and improvement
• Strategic and innovative approach to marketing

Self-Assessment Questions:

• How do you stay updated with the latest digital marketing trends?
• Describe a successful online campaign you have managed. What made it successful?
• How do you handle constructive criticism and feedback?

ASSUMPTION: Aligning personal values with company mission will ensure a satisfying role engagement.

⚠️ Potential Challenges

• Adapting to a dynamic and fast-paced marketing environment
• Effectively managing multiple projects simultaneously
• Ensuring alignment with rapidly changing digital trends
• Balancing creativity with analytical decision-making

ASSUMPTION: Candidates should be resourceful and adaptable to thrive in various market situations.

📈 Similar Roles Comparison

• More hands-on content creation compared to higher-level strategy positions
• Increased focus on collaboration with diverse teams
• Greater emphasis on innovation in digital engagement strategies

ASSUMPTION: This role is particularly suitable for those seeking a balance of creative and analytical digital tasks.

📝 Sample Projects

• Developing an integrated social media campaign
• Launching a PPC advertising initiative to increase lead generation
• Creating engaging blog content aligned with SEO strategies

ASSUMPTION: Candidates should approach these projects with a strategic mindset to meet marketing objectives effectively.

❓ Key Questions to Ask During Interview

• How does the company measure the success of its digital marketing strategies?
• What are the current marketing challenges facing the team?
• How does Logisnext incorporate employee feedback into strategy development?
• Can you describe the company’s culture and how it supports marketing initiatives?
• What are the opportunities for professional development and growth within this role?

ASSUMPTION: Engaging with these questions demonstrates a proactive approach to understanding the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a tailored resume highlighting relevant skills and experiences
• Include specific examples of past digital marketing successes
• Write a cover letter expressing your enthusiasm for joining Logisnext
• Prepare for a multi-stage interview process including practical assessments

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.