Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: Chemist2U (advertised by Airtree Ventures)

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-time, Hybrid (remote-friendly)

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (flexible work arrangements)

🚀 Job Overview

Key aspects of this role include:

• Owning and elevating CRM capability using HubSpot
• Improving SEO performance and maintaining web content
• Supporting paid media campaigns across Google Ads and Meta
• Collaborating on lifecycle marketing initiatives
• Contributing to campaign planning, copywriting, and asset coordination
• Analyzing web, app, and campaign performance to generate insights
• Supporting the broader marketing team as needed

ASSUMPTION: This role requires a strong initiative and ability to work independently, as well as excellent communication and organizational skills. The ideal candidate will have a problem-solving mindset and be willing to learn.

📋 Key Responsibilities

✅ Own CRM execution and reporting via HubSpot

✅ Maintain and improve SEO performance and web content

✅ Support paid media campaigns across Google Ads and Meta

✅ Collaborate on lifecycle marketing initiatives

✅ Contribute to campaign planning, copywriting, and asset coordination

✅ Analyze web, app, and campaign performance to generate insights

✅ Support the broader marketing team as needed across execution, planning, and reporting

ASSUMPTION: The role may evolve based on business needs and the candidate's skills and interests.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years in CRM, marketing automation, or digital marketing

Required Skills:

• Hands-on experience with HubSpot (or similar platforms)
• Understanding of SEO best practices and tools (e.g., SEMrush, Screaming Frog)
• Experience running or supporting paid digital campaigns
• Confidence in using data to guide decisions

Preferred Skills:

• Experience with marketing automation workflows
• Knowledge of marketing analytics tools (e.g., Google Analytics)
• Familiarity with A/B testing and conversion rate optimization

ASSUMPTION: Candidates with relevant transferable skills from other industries or roles may also be considered.

💰 Compensation & Benefits

Salary Range: AU$75,000 - AU$95,000 per annum (based on experience and industry standards for digital marketing roles in Sydney)

Benefits:

• Flexible work arrangements (hybrid office/WFH)
• Competitive salary
• Exposure to a wide range of marketing functions with learning and growth opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range is an estimate based on industry standards for digital marketing roles in Sydney. The final offer may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmacy and Healthcare Services

Company Size: Small (11-50 employees, as advertised by Airtree Ventures)

Founded: 2014 (as Airtree Ventures, Chemist2U is a portfolio company)

Company Description:

• Chemist2U is transforming the pharmacy experience by enabling fast, easy access to prescription and over-the-counter medications through its network of local pharmacy partners.
• The company is headquartered in Eveleigh, NSW, and is committed to operational excellence and innovation.
• Chemist2U works fast, solves real problems, and cares deeply about the impact it has on customers' lives.

Company Specialties:

• Pharmacy services
• E-commerce and online retail
• Customer experience and convenience

Company Website: http://www.chemist2u.com.au

ASSUMPTION: Chemist2U is a growing business with a focus on customer-centric innovation and operational excellence.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Digital Marketing Executive will report directly to the Marketing Manager.

Work Arrangement: Hybrid (flexible work arrangements, with a mix of remote and on-site work)

Growth Opportunities:

• Exposure to a wide range of marketing functions
• Potential to take on more responsibility as the company grows
• Opportunity to have real ownership and impact in a growing business

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team.

🌍 Location & Work Environment

Office Type: Hybrid (flexible work arrangements, with a mix of remote and on-site work)

Office Location(s): Eveleigh, NSW

Geographic Context:

• Sydney is the largest city in Australia and offers a vibrant multicultural environment.
• Eveleigh is a suburb of Sydney, located approximately 4 km south of the Sydney central business district.
• The area has good public transportation links and is close to various amenities.

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and on-site collaboration with the team.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen
• In-person or video interview with the hiring manager
• Final interview with the marketing team
• Background check and reference check (if required)

Key Assessment Areas:

• Digital marketing skills and experience
• Problem-solving and analytical thinking
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Include examples of your digital marketing work, from internships to side hustles.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with CRM, SEO, and paid media campaigns.

ATS Keywords: CRM, HubSpot, SEO, Google Ads, Meta, campaign management, data analysis, marketing automation, digital marketing

ASSUMPTION: The application process may vary based on the hiring manager's preferences and the number of applicants.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation)
• SEMrush or similar SEO tools
• Screaming Frog or similar SEO tools
• Google Ads and Meta (Facebook Ads and Instagram Ads)
• Google Analytics (for web and app performance analysis)

ASSUMPTION: The candidate may be required to learn and use new tools as needed for the role.

👔 Cultural Fit Considerations

Company Values:

• Customer-first
• Operational excellence
• Innovation
• Collaboration
• Accountability

Work Style:

• Fast-paced and dynamic
• Problem-solving and results-driven
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced environment and enjoy solving real problems?
• Are you comfortable working independently and managing multiple priorities?
• Do you have strong communication skills and the ability to collaborate effectively with a team?
• Are you open to learning and adapting to new tools and technologies as needed?

ASSUMPTION: Candidates who align with Chemist2U's company values and work style will be a good fit for this role.

⚠️ Potential Challenges

• The role may require working on evenings or weekends to support campaigns or manage deadlines.
• The candidate may need to adapt to changes in priorities or workload as the business grows and evolves.
• The role may involve working with multiple stakeholders, requiring strong communication and project management skills.
• The candidate may need to commute to the office in Eveleigh, NSW, for on-site work.

ASSUMPTION: These challenges can be managed effectively by a candidate who is adaptable, organized, and communicates well with their team.

📈 Similar Roles Comparison

• Digital Marketing Executive vs. Marketing Coordinator: The Digital Marketing Executive role has more focus on CRM, SEO, and paid media campaigns, while the Marketing Coordinator role may have more focus on event planning, content creation, and social media management.
• Digital Marketing Executive vs. SEO Specialist: The Digital Marketing Executive role has a broader scope, including CRM, paid media campaigns, and lifecycle marketing initiatives, while the SEO Specialist role is more specialized and focused on improving search engine rankings and organic traffic.
• Career Path: Digital Marketing Executive → Senior Digital Marketing Executive → Marketing Manager → Head of Marketing → Chief Marketing Officer

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the broader organization.

📝 Sample Projects

• Developing and executing a CRM strategy to improve customer retention and loyalty
• Conducting an SEO audit and implementing improvements to increase organic traffic and search engine rankings
• Managing and optimizing paid media campaigns across Google Ads and Meta to drive acquisition and retention
• Collaborating with the marketing team to create and execute lifecycle marketing campaigns

ASSUMPTION: These sample projects are based on the key responsibilities and required qualifications for the role.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities for this role?
• How does this role fit into the broader marketing team and organization?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does Chemist2U support the professional growth and development of its employees?
• What are the biggest challenges facing the marketing team and the company as a whole, and how can this role help address them?

ASSUMPTION: These questions can help the candidate better understand the role, the team, and the company, and assess whether it is the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with CRM, SEO, and paid media campaigns.
• Follow up with the hiring manager after submitting your application to express your interest in the role.
• If selected for an interview, prepare questions to ask the interviewer about the role, the team, and the company.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.