📌 Core Information
🔹 Job Title: Digital Marketing Executive
🔹 Company: IHG Hotels & Resorts
🔹 Location: Australia
🔹 Job Type: Full time
🔹 Category: Hospitality
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing distribution channel strategies to achieve low-cost direct revenue and market share growth.
- Managing social media best practices and ensuring compliance across various online platforms to increase revenue.
- Creating impactful and engaging content, events, and stories that influence people's behavior and drive marketing and business goals.
- Utilizing online analytics and data insights to assess activity success and continually optimize online activities.
- Collaborating with cross-functional teams to ensure integrated use of new and existing IHG tools, platforms, and systems.
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and a proven track record in driving results through online channels. The ideal candidate will be highly creative, data-driven, and able to work effectively in a collaborative environment.
📋 Key Responsibilities
✅ Develop, implement, and manage the distribution channel strategy to achieve low-cost book direct revenue, market share growth, and brand preference.
✅ Drive channel performance via the management of social media best practices, consulting on optimized hotel marketing content, and ensuring integrated use of IHG tools, platforms, and systems.
✅ Ensure compliance, management, and performance across websites (WEB), central reservation offices (CRO), global distribution systems (GDS), and online travel agents (OTA) to increase revenue through direct low-cost system contribution.
✅ Create impactful and engaging content, events, and stories that influence people's behavior and drive marketing and business goals.
✅ Utilize online analytics and data insights to assess activity success and continually test, learn, tweak, and optimize online activities.
✅ Ensure that all photographs, videos, text, and information are current and correct via regular digital audits on all online media platforms.
✅ Oversee the development and implementation of the hotel PR, media, and influencer plan.
✅ Create, develop, and market key events for the hotel, especially during key business periods.
✅ Create on-brand copy for all content.
ASSUMPTION: This role requires a high level of creativity, strong analytical skills, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and able to adapt to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven working experience of 2-5 years in digital marketing, with a focus on SEO, SEM, marketing databases, email, social media, and/or display advertising campaigns.
Required Skills:
- Ability to create and execute digital marketing strategies and content plans.
- Proven experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, WebTrends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Enlist a whole-channel approach to digital marketing, whereby full responsibility is assumed on the hotel's channels, content, and digital performance.
Preferred Skills:
- Experience in the hospitality industry.
- Fluency in multiple languages.
ASSUMPTION: Candidates with a strong background in digital marketing and a passion for the hospitality industry are encouraged to apply. Relevant experience in a similar role or industry is a plus.
💰 Compensation & Benefits
Salary Range: AUD 70,000 - 90,000 per year (based on industry standards for a digital marketing executive with 2-5 years of experience in Australia)
Benefits:
- Paid Birthday Leave
- Enhanced Parental Leave
- Flexible Work Options
- Proactive Health Days
- Accommodation Discounts
- Food & Beverage Discounts
- Retail Discounts
Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional weekend work may be required to support events or campaigns.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing executive with 2-5 years of experience in Australia. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: IHG Hotels & Resorts is a large, global company with over 6,300 open hotels in more than 100 countries and a development pipeline of over 2,000 properties. This size offers opportunities for career growth and exposure to diverse markets and brands.
Founded: 2003 (as InterContinental Hotels Group PLC)
Company Description:
- IHG Hotels & Resorts is a global hospitality company with a purpose to provide True Hospitality for Good.
- The company operates 19 hotel brands, including Luxury & Lifestyle, Premium, Essentials, Suites, and Exclusive Partners.
- IHG has over 345,000 people working across its hotels and corporate offices globally.
Company Specialties:
- Hotels
- Resorts
- Hospitality
- and Food & Beverage
Company Website: http://www.ihgplc.com
ASSUMPTION: IHG Hotels & Resorts is a well-established company with a strong global presence and a reputation for providing high-quality hospitality services. The company's size and diversity offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level digital marketing role with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the Hotel General Manager or Marketing Manager.
Work Arrangement: Full-time, on-site position with the possibility of remote work for specific tasks or projects, depending on the company's policies and the candidate's performance.
Growth Opportunities:
- Progression to senior digital marketing roles within the company.
- Expansion into other areas of marketing or management within the hospitality industry.
- International assignments or relocations to support the company's global operations.
ASSUMPTION: This role offers a unique opportunity to gain experience in digital marketing within the hospitality industry and to grow both personally and professionally within a large, global organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and teamwork.
Office Location(s): Australia (specific location may vary)
Geographic Context:
- Australia is a diverse and multicultural country with a strong economy and a thriving hospitality industry.
- The specific location within Australia may offer unique cultural, recreational, and professional opportunities.
- Australia's time zone may require some flexibility in working hours to accommodate international colleagues or partners.
Work Schedule: Standard business hours, Monday to Friday, with occasional weekend work as required.
ASSUMPTION: The specific location and work environment for this role may vary depending on the company's needs and the candidate's preferences. Candidates should be prepared to work in a dynamic and fast-paced environment and be open to adapting to changes in the work arrangement as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth behavioral and technical interviews to evaluate the candidate's skills and experience.
- Final round interviews with senior leadership or hiring managers.
Key Assessment Areas:
- Digital marketing skills and experience.
- Creativity and problem-solving abilities.
- Analytical and data-driven thinking.
- Communication and collaboration skills.
- Cultural fit and alignment with the company's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing skills and experience.
- Provide specific examples of your achievements in digital marketing campaigns and projects.
- Demonstrate your understanding of the hospitality industry and the role's requirements.
- Showcase your creativity and problem-solving abilities through your application materials.
ATS Keywords: Digital marketing, SEO, SEM, content creation, campaign management, analytics, hospitality, hotel marketing, channel strategy, social media, compliance, revenue growth, market share, brand preference, event planning, public relations, influencer marketing
ASSUMPTION: The application process for this role may vary depending on the company's needs and the specific requirements of the position. Candidates should be prepared to provide detailed examples of their digital marketing experience and demonstrate their fit for the role and the company's culture.
🛠️ Tools & Technologies
- Google Analytics
- Google Adwords
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Content management systems (e.g., WordPress, Drupal)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- SEO and SEM tools (e.g., SEMrush, Ahrefs, Moz)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's needs and the candidate's skills and experience. Candidates should be prepared to learn and adapt to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- True Attitude: Being caring, wanting to make a positive difference, and building genuine connections with guests.
- True Confidence: Having the knowledge and skills to perform your role and giving guests the confidence that they can trust you to help and support them during their stay.
- True Listening: Focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs.
- True Responsiveness: Providing guests with what they need and doing so in a timely and caring manner.
Work Style:
- Collaborative and team-oriented.
- Adaptable and flexible in a fast-paced environment.
- Results-driven and focused on continuous improvement.
Self-Assessment Questions:
- Do you have a genuine passion for providing exceptional customer service and creating memorable experiences for guests?
- Are you comfortable working in a dynamic and fast-paced environment, and able to adapt to changes as needed?
- Do you have strong communication and collaboration skills, and are you able to work effectively with cross-functional teams?
ASSUMPTION: IHG Hotels & Resorts values candidates who are passionate about providing exceptional customer service and creating memorable experiences for guests. The ideal candidate will be adaptable, collaborative, and results-driven, with a strong commitment to the company's values and culture.
⚠️ Potential Challenges
- The role may require working non-standard hours to support events or campaigns, which could impact work-life balance.
- The digital marketing landscape is constantly evolving, and the role may require staying up-to-date with the latest trends and best practices.
- The role may involve managing multiple projects simultaneously, which could be challenging for candidates who struggle with prioritization or time management.
- The role may require working with a diverse range of stakeholders, including hotel general managers, marketing managers, and other cross-functional teams, which could present communication or collaboration challenges.
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, development, and exposure to a dynamic and fast-paced work environment within a large, global organization.
📈 Similar Roles Comparison
- This role is similar to other digital marketing executive positions within the hospitality industry, but may offer unique opportunities for growth and development within a large, global organization.
- Candidates with experience in digital marketing within the hospitality industry may have an advantage in this role, but relevant experience in other industries may also be considered.
- This role offers a clear career path for candidates interested in pursuing a career in digital marketing within the hospitality industry.
ASSUMPTION: This role offers a unique opportunity for candidates interested in pursuing a career in digital marketing within the hospitality industry, with a clear career path and opportunities for growth and development within a large, global organization.
📝 Sample Projects
- Developing and implementing a social media strategy to increase engagement and drive revenue for a hotel brand.
- Conducting a comprehensive audit of a hotel's online presence and making recommendations for improvement.
- Managing a team to execute a large-scale event or campaign, such as a hotel opening or rebranding.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Candidates should be prepared to provide specific examples of their own digital marketing experience and achievements during the application process.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it fits into the broader organization?
- How does the company support the professional development and growth of its digital marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its digital marketing efforts, and how will my performance be evaluated?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
ASSUMPTION: These key questions are intended to help candidates better understand the role, the team, and the company's priorities and expectations. Candidates should be prepared to ask thoughtful and insightful questions throughout the interview process to demonstrate their interest and engagement with the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the IHG Careers website.
- Tailor your resume and cover letter to highlight your relevant digital marketing skills and experience.
- Prepare examples of your achievements in digital marketing campaigns and projects, and be ready to discuss them during the interview process.
- Research the company and the role to demonstrate your understanding and enthusiasm for the opportunity.
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
