Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: FPMarkets

🔹 Location: Limassol, Cyprus

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing high-impact digital advertising campaigns to drive brand awareness and conversions
• Collaborating with cross-functional teams to align display advertising efforts with broader marketing objectives
• Monitoring campaign performance metrics and applying data-driven tactics to continually improve results
• Staying current with industry trends and platform updates to identify new display advertising opportunities and best practices

ASSUMPTION: This role requires a strong background in digital marketing, particularly in display advertising and data-driven strategies, to succeed.

📋 Key Responsibilities

✅ Plan, launch, and manage display advertising campaigns across various networks to drive brand awareness and conversions

✅ Develop and execute remarketing strategies to effectively re-engage users and optimize audience targeting

✅ Monitor campaign performance metrics and apply data-driven tactics to continually improve results

✅ Collaborate with creative teams to ensure ad designs align with brand guidelines and optimize for user engagement

✅ Conduct regular A/B testing on creative elements, targeting options, and messaging to enhance campaign performance

✅ Prepare and present detailed performance reports, highlighting key insights and recommending improvements

✅ Stay current with industry trends and platform updates to identify new display advertising opportunities and best practices

✅ Coordinate with cross-functional teams to align display advertising efforts with broader marketing objectives

✅ Manage campaign budgets, timelines, and resources to ensure efficient and effective delivery of all display initiatives

ASSUMPTION: This role requires a high level of autonomy and the ability to work under pressure, engaging in multiple initiatives simultaneously.

🎯 Required Qualifications

Education: BSc/MSc in marketing, mathematics, statistics, finance, or any other relevant field

Experience: Proven experience in Google Analytics, Bannerflow, Social Media Ads, Adroll, Taboola, Criteo, Yahoo DSP

Required Skills:

• Advanced knowledge of Microsoft Excel
• Excellent analytical, interpersonal, and communication skills
• Meticulous attention to detail when working with data to ensure accuracy and quality
• Ability to work under pressure and engage in multiple initiatives simultaneously
• Eagerness for continuous professional development

Preferred Skills:

• Experience in a similar role in financial/FX services

ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Estimated, based on industry standards for a Digital Marketing Executive in Limassol, Cyprus)

Benefits:

• Medical Insurance
• Pension Fund
• Birthday Gift
• Free Parking
• Free Access to Sports and Wellness Facilities
• Training Budget
• Performance-Based Incentives
• Regular Salary Reviews
• Team Activities
• Global Celebrations
• Company Provided Fruits, Breakfasts, and Lunches

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Executive in Limassol, Cyprus. Actual salary may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 201-500 employees

Founded: 2005

Company Description:

• FP Markets is an online Forex and CFD provider founded in Australia in 2005
• Offers traders access to CFDs across Forex, Indices, Commodities, Stocks, Bond, ETFs & Digital Currencies
• Multi-regulated broker and holder of ASIC, FSA, FSCA, FSC licenses

Company Specialties:

• Direct Market Access CFD's
• Forex
• Futures CFDs
• Equities
• Education for Traders
• Indices
• Bitcoin
• mt4
• and CFD

Company Website: http://www.fpmarkets.com

ASSUMPTION: FP Markets is a well-established company in the financial services industry, with a strong focus on providing access to CFD trading.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential for career growth within the marketing department
• Opportunity to learn from industry leaders and contribute to a dynamic business at a growth phase

ASSUMPTION: This role offers opportunities for professional development and growth within the company.

🌍 Location & Work Environment

Office Type: On-site, with a new beautiful office in an easily accessible location

Office Location(s): Limassol, Cyprus

Geographic Context:

• Limassol is the second-largest city in Cyprus, with a Mediterranean climate and a vibrant cultural scene
• The office is located in an easily accessible area, with company-provided parking
• Limassol offers a high quality of life, with a low cost of living compared to other European cities

Work Schedule: Full-time, 40 hours per week, with regular working hours

ASSUMPTION: The work environment at FP Markets is welcoming, young, and multicultural, with approachable leadership and a positive company culture.

💼 Interview & Application Insights

Typical Process:

• Interview with a People Function member to assess cultural fit
• Interview with the future manager to assess job and team fit and discuss role expectations
• An assessment to evaluate technical skills (if required)
• Final interview with team members (if required)

Key Assessment Areas:

• Cultural fit and alignment with company values
• Technical skills in digital marketing and display advertising
• Analytical and problem-solving abilities
• Communication and interpersonal skills

Application Tips:

• Tailor your resume to highlight relevant skills and experiences in digital marketing and display advertising
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Research the company and industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Digital Marketing, Display Advertising, Google Analytics, Bannerflow, Social Media Ads, Adroll, Taboola, Criteo, Yahoo DSP, Microsoft Excel, A/B Testing, Campaign Management, Remarketing Strategies

ASSUMPTION: The interview process at FP Markets is designed to assess cultural fit, technical skills, and alignment with company values, with a focus on behavioral and situational interview questions.

🛠️ Tools & Technologies

• Google Analytics
• Bannerflow
• Social Media Ads
• Adroll
• Taboola
• Criteo
• Yahoo DSP
• Microsoft Excel

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Not explicitly stated, but likely to include values such as innovation, collaboration, and customer focus

Work Style:

• Dynamic and fast-paced, with a focus on data-driven decision-making
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Results-driven, with a focus on continuous improvement and optimization

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively and across multiple teams?
• Do you have a strong focus on data-driven decision-making and continuous improvement?

ASSUMPTION: FP Markets values a dynamic and collaborative work style, with a strong focus on data-driven decision-making and continuous improvement.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong time management and organizational skills
• Keeping up with industry trends and platform updates, requiring continuous learning and adaptation
• Working in a fast-paced and dynamic environment, which may be challenging for those who prefer a more stable and predictable work environment
• Limited information on company values and work style, requiring applicants to infer these based on industry standards and job requirements

ASSUMPTION: These potential challenges are inherent to the role and industry, and successful candidates will possess the skills and qualities necessary to overcome them.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Executive roles, this position places a stronger emphasis on display advertising and data-driven strategies
• Industry-specific context: The financial services industry is highly competitive and regulated, requiring a strong understanding of compliance and risk management
• Career path comparison: This role offers opportunities for professional development and growth within the marketing department, with potential career progression to senior marketing roles

ASSUMPTION: This role is unique in its focus on display advertising and data-driven strategies within the financial services industry, offering a clear career path for professional development and growth.

📝 Sample Projects

• Developing and executing a remarketing campaign to re-engage users and optimize audience targeting
• Conducting A/B testing on creative elements, targeting options, and messaging to enhance campaign performance
• Preparing and presenting a detailed performance report, highlighting key insights and recommending improvements

ASSUMPTION: These sample projects are representative of the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy and objectives?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees?

ASSUMPTION: These key questions are designed to gain insights into the role, team, and company culture, as well as to demonstrate your interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences in digital marketing and display advertising
• Prepare a cover letter that demonstrates your enthusiasm for the role and company, and addresses how your skills and experiences make you a strong fit for the position
• If applicable, prepare examples of your work or portfolio to showcase your skills and achievements
• Follow up with the company one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.