Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: Muscle Wolves Private Limited

🔹 Location: Noida, Uttar Pradesh, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving impactful marketing campaigns across platforms
• Managing and growing social media accounts
• Creating engaging content and optimizing ad performance
• Collaborating with cross-functional teams for aligned branding

ASSUMPTION: This role requires a dynamic individual who can thrive in a fast-paced environment and has a strong grasp of digital marketing strategies.

📋 Key Responsibilities

✅ Plan, create, and manage ads across platforms (Facebook Ads, Google Ads, online marketplaces)

✅ Handle and grow social media accounts (Instagram, Facebook, Twitter, YouTube)

✅ Develop and execute creative campaigns to boost engagement and conversions

✅ Create compelling visual content using tools like Canva, Photoshop, or similar

✅ Monitor ad performance and optimize campaigns for better ROI

✅ Write effective and grammatically sound English captions, ad copies, and content for posts

✅ Research trends and competitors to stay ahead in the market

✅ Collaborate with the design and content team for aligned branding

ASSUMPTION: This role requires a proactive approach to staying updated with market trends and competitor activities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience in running Facebook Ads and Google Ads (1-2 years)

Required Skills:

• Strong grasp of social media marketing strategies
• Hands-on experience with graphic design tools (Canva, Photoshop, etc.)
• Good communication skills in English (written & verbal)
• Ability to work independently and meet deadlines
• Knowledge of e-commerce marketing (preferred)

Preferred Skills:

• Experience with online marketplaces (Amazon, Flipkart, Meesho, etc.)
• Familiarity with SEO and content marketing

ASSUMPTION: While not explicitly stated, experience with online marketplaces and familiarity with SEO and content marketing would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 3-6 lakhs per annum (Estimated based on industry standards for entry-level to mid-level digital marketing roles in Noida)

Benefits:

• Health insurance
• Performance-based bonuses
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Noida. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Fitness and lifestyle

Company Size: Fast-growing startup (exact size not specified)

Founded: Not specified (but mentioned as a fast-growing company)

Company Description:

• Committed to building a bold and powerful brand in the fitness and lifestyle space
• Empowers both customers and team members
• Provides a passionate and supportive work environment

Company Specialties:

• Fitness and lifestyle products
• Digital marketing
• Brand building

Company Website: MuscleWolves.com

ASSUMPTION: Muscle Wolves Private Limited is a startup focused on the fitness and lifestyle industry, with a strong emphasis on digital marketing and brand building.

📊 Role Analysis

Career Level: Entry-level to mid-level digital marketing role

Reporting Structure: This role reports directly to the Marketing Manager or a similar position

Work Arrangement: On-site, full-time with flexible working hours

Growth Opportunities:

• Learning and growing within the digital marketing field
• Potential career progression to senior marketing roles
• Opportunities to work on diverse campaigns and projects

ASSUMPTION: This role offers growth opportunities for candidates looking to build a career in digital marketing.

🌍 Location & Work Environment

Office Type: Not specified (assumed to be a modern, startup-style office)

Office Location(s): Noida, Uttar Pradesh, India

Geographic Context:

• Noida is a bustling city in the National Capital Region of India
• Offers a mix of urban and suburban living
• Has a vibrant job market with many startups and established companies

Work Schedule: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The work environment at Muscle Wolves is likely to be dynamic, fast-paced, and supportive, given the company's focus on growth and empowerment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the marketing team
• Final interview with the hiring manager

Key Assessment Areas:

• Digital marketing skills and knowledge
• Creativity and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Showcase your portfolio or examples of previous marketing campaigns you've worked on
• Prepare for behavioral and situational interview questions focusing on digital marketing scenarios

ATS Keywords: Digital Marketing, Facebook Ads, Google Ads, Social Media Management, Graphic Design, Campaign Management, Trend Research, E-commerce Marketing, Ad Performance Monitoring, Creative Campaign Development, Engagement Boosting

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' digital marketing skills and cultural fit.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Google Ads
• Canva or Photoshop
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs) - preferred

ASSUMPTION: Familiarity with these tools and technologies is essential for this role, with a preference for candidates with experience in SEO tools.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Growth
• Passion

Work Style:

• Dynamic and fast-paced
• Collaborative and supportive
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about the fitness and lifestyle industry?
• Can you work independently and manage multiple projects simultaneously?

ASSUMPTION: Candidates who are passionate about the fitness and lifestyle industry, thrive in fast-paced environments, and can work independently are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple social media accounts and ad campaigns simultaneously
• Keeping up with the fast-paced nature of the digital marketing industry
• Working in a startup environment with potential fluctuations in workload and priorities
• Competing with established brands in the fitness and lifestyle space

ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to tackle them proactively.

📈 Similar Roles Comparison

• Compared to a Social Media Manager role, this position has a stronger focus on paid advertising and less emphasis on organic social media growth
• In the digital marketing industry, this role is more specialized in paid advertising and campaign management compared to a generalist digital marketing role
• Career progression from this role could lead to senior marketing roles, such as Marketing Manager or Digital Marketing Manager

ASSUMPTION: This role is specialized in paid advertising and campaign management, with opportunities for career growth in senior marketing positions.

📝 Sample Projects

• Developing and executing a Facebook Ads campaign to promote a new line of fitness supplements
• Creating engaging social media content for a fitness challenge event
• Optimizing Google Ads campaigns to improve ROI for an e-commerce fitness store

ASSUMPTION: These sample projects are relevant to the reported responsibilities and provide a glimpse into the day-to-day tasks of the Digital Marketing Executive role.

❓ Key Questions to Ask During Interview

• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?
• What are the biggest challenges facing the company in the next 12 months, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to assess the company's priorities, culture, and opportunities for growth, as well as the candidate's fit for the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing skills and experiences
• Prepare a portfolio or examples of previous marketing campaigns you've worked on
• Practice for behavioral and situational interview questions focusing on digital marketing scenarios
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.