📌 Core Information
🔹 Job Title: Digital Marketing Executive
🔹 Company: Colliers International EMEA
🔹 Location: London, England
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting digital marketing campaigns across multiple platforms
- Collaborating with cross-functional teams to enhance brand visibility and engagement
- Managing email marketing campaigns using Adobe Marketo
- Creating and scheduling engaging social media content
- Optimizing web content for SEO and maintaining website via CMS platforms
ASSUMPTION: This role requires a well-rounded digital marketer with experience in various online channels and a strong understanding of the B2B landscape.
📋 Key Responsibilities
✅ Supporting the planning, delivery, and optimization of digital marketing campaigns across email, social media, website, and CRM platforms
✅ Building and managing email marketing campaigns using Adobe Marketo
✅ Creating and scheduling engaging social media content using platforms such as Hootsuite
✅ Updating and maintaining website content via CMS platforms (Sitecore)
✅ Applying SEO best practices to optimize web content and increase organic visibility
✅ Producing high-quality marketing materials with a strong focus on copywriting, visual appeal, and brand consistency
✅ Analyzing and reporting on campaign performance, providing insights to improve future activity
✅ Collaborating with team members and key stakeholders to plan and deliver integrated marketing initiatives
✅ Engaging and sharing best practice with stakeholders to drive ownership of online social media channels to build their personal brands
✅ Staying abreast of digital marketing trends and technologies to continuously improve processes and outputs
ASSUMPTION: The ideal candidate will have a proven track record in digital marketing, with experience in B2B or professional services environments.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 2 years of hands-on digital marketing experience, preferably in a B2B or professional services environment
Required Skills:
- Proven experience with marketing automation platforms (e.g., Adobe Marketo) and CRM systems (e.g., Salesforce)
- Competence in managing social media content and scheduling using Hootsuite (or similar)
- Experience with content management systems (ideally Sitecore)
- Strong understanding of SEO principles and how to apply them
- Excellent copywriting, editing, and proofreading skills, with a keen eye for detail
- Strong analytical skills with the ability to interpret data and turn it into actionable insights
- Clear, confident verbal and written communication skills
- Ability to build strong relationships across all levels of the business
- Highly organized, self-motivated, and able to manage multiple projects and deadlines
- A team player who values collaboration, innovation, and continuous improvement
Preferred Skills:
- Experience in the professional services industries, ideally commercial real estate
ASSUMPTION: Candidates should have a solid foundation in digital marketing and be eager to learn and grow within the role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a Digital Marketing Executive with 2-5 years of experience in London)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional remote work
ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Benefits may vary and are subject to the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Colliers International EMEA operates within the Real Estate industry, focusing on commercial real estate services, investment management, and engineering services.
Company Size: Colliers International is a large, global organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Colliers International was founded in 1976 and has since grown into a leading global real estate services company.
Company Description:
- Colliers is a global leader in commercial real estate services, providing strategic solutions to occupiers, developers, and investors at local, national, and international levels.
- The company offers a wide range of services, including brokerage sales and leasing, real estate management, valuation, consulting, project management, project marketing, and research.
- Colliers UK is headquartered in London, with over 1,200 professionals across 16 offices in the UK and Ireland.
Company Specialties:
- Brokerage and Agency
- Corporate Solutions
- Investment Services
- Project Management
- Real Estate Management Services
- Valuation and Advisory Services
- Landlord Representation
- Tenant Representation
- Capital Markets
- Corporate Finance
- Commercial Real Estate
- and Investment Management
Company Website: www.colliers.com
ASSUMPTION: Colliers International EMEA is part of the global Colliers International organization, which provides a wide range of real estate services and opportunities for career growth.
📊 Role Analysis
Career Level: This role is suitable for a mid-level digital marketing professional with 2-5 years of experience, seeking to grow within a global organization.
Reporting Structure: The Digital Marketing Executive will report directly to the Marketing & Communications Manager and work closely with various teams, including sales, events, business development, and communications.
Work Arrangement: This is an on-site role based in London, with some flexibility for occasional remote work.
Growth Opportunities:
- Progression to a Senior Digital Marketing role or a specialist position within the marketing team
- Expansion into other areas of the business, such as sales or client services
- International opportunities within the Colliers International network
ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms
Office Location(s): 95 Wigmore Street, London W1U 1FD, UK
Geographic Context:
- London is a major global city with a vibrant business environment and numerous cultural attractions
- The office is located in the West End, close to public transportation links and amenities
- The area offers a mix of historic and modern architecture, with a diverse range of restaurants, shops, and entertainment options
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with occasional flexibility for remote work
ASSUMPTION: The office environment is dynamic and collaborative, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- In-person or virtual interview with the Marketing & Communications Manager and a member of the senior leadership team
- Final interview with the Head of Marketing & Communications
Key Assessment Areas:
- Digital marketing skills and experience
- Cultural fit and alignment with Colliers' values
- Problem-solving and analytical skills
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Colliers' business and the real estate industry
- Prepare examples of your digital marketing campaigns and their outcomes
ATS Keywords: Digital Marketing, Email Marketing, Social Media, Content Management Systems, SEO, Copywriting, Marketing Automation, CRM Systems, Stakeholder Engagement, Team Collaboration, Project Management
ASSUMPTION: The application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Adobe Marketo
- Hootsuite
- Sitecore
- Salesforce
- Canva
ASSUMPTION: Familiarity with these tools is essential for success in this role, and training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Enterprising
- Collaborative
- Expert
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on delivering results and driving growth
Self-Assessment Questions:
- How do you demonstrate our value of being client-focused in your daily work?
- Can you provide an example of a time when you collaborated with a team to achieve a common goal?
- How do you stay up-to-date with digital marketing trends and technologies?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Colliers' values and work style to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a large, global organization with diverse teams and stakeholders
- Keeping up with the latest digital marketing trends and technologies
- Balancing the need for creativity and innovation with brand guidelines and best practices
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Coordinator, but with a greater emphasis on campaign management and stakeholder engagement
- Compared to a Digital Marketing Manager, this role has a more tactical focus and less strategic decision-making responsibility
- Career progression could lead to roles such as Senior Digital Marketing Executive, Digital Marketing Manager, or specialist positions within the marketing team
ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to drive event attendance
- Creating and scheduling engaging social media content to increase brand awareness and follower growth
- Optimizing website content for SEO to improve organic search rankings and drive traffic
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing and communications strategy for the company?
- What opportunities are there for professional development and growth within the marketing team and the wider organization?
- How does the company support work-life balance for its employees?
- What is the team structure and dynamic within the marketing department?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your digital marketing campaigns and their outcomes
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
