📌 Core Information
🔹 Job Title: Digital Marketing Executive
🔹 Company: Eat N Go Limited
🔹 Location: Lagos, Nigeria
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the brand's online presence and external communications
- Developing digital marketing strategies and campaigns
- Creating engaging content for various digital platforms
- Managing and growing social media channels and online communities
- Analyzing website traffic and optimizing SEO
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on driving online engagement and brand awareness.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies and campaigns
✅ Create and maintain engaging content for digital media channels
✅ Manage and grow social media channels and online communities
✅ Analyze website traffic and optimize SEO to improve performance
✅ Collaborate with internal teams to ensure consistent brand messaging
✅ Manage customer complaints and feedback, when needed
✅ Organize and attend product launches and networking events
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis to maximize online impact.
🎯 Required Qualifications
Education: A degree in Marketing, Arts, or Humanities is desirable
Experience: 3-5 years of experience in digital communications and marketing
Required Skills:
- Excellent analytical skills
- Excellent digital media and social knowledge and technical digital skills
- Independent, mature, self-initiative, and positive attitude
- Ownership and leadership skills
- Strategic thinking skills
- Editing and writing skills
- Communication skills
- Web development skills (HTML/JavaScript)
- Project management skills
Preferred Skills:
- Experience with CRM software
- Familiarity with email marketing platforms
- Knowledge of PPC management
ASSUMPTION: Candidates with a strong academic background in marketing-related fields and relevant work experience will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is NGN 150,000 - 300,000 per month, depending on experience and qualifications. This estimate is based on industry standards for mid-level marketing roles in Lagos, Nigeria.
Benefits:
- Health insurance
- Pension plan
- Employee discounts on food and beverages
- Opportunities for professional development and growth
Working Hours: Full-time position, Monday to Friday, 8:00 AM - 5:00 PM, with flexibility for event attendance and campaign management as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Eat N Go Limited operates in the Food & Beverages industry, focusing on quick service restaurants and food delivery.
Company Size: Eat N Go is a mid-sized company with 1,001-5,000 employees, providing a structured yet growing environment for employees.
Founded: Eat N Go was founded in 2011 and has since expanded its presence across Africa.
Company Description:
- Eat N Go is Africa's leading master franchisee for Domino's Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yoghurt brands.
- The company is dedicated to bringing the best global food brands and concepts across Africa.
- Eat N Go is renowned for being a master deliverer of high-quality food and services.
Company Specialties:
- Quick Service Restoration
Company Website: http://www.eatngo-africa.com
ASSUMPTION: Eat N Go's focus on global brands and expansion across Africa presents opportunities for growth and exposure to international marketing practices.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and advancement within the marketing department.
Reporting Structure: The Digital Marketing Executive reports directly to the Marketing Manager and works closely with the Marketing Director.
Work Arrangement: This is an on-site position, with the possibility of remote work for specific tasks or events.
Growth Opportunities:
- Progression to a Senior Digital Marketing Executive or Marketing Manager role
- Expanding skills and knowledge through on-the-job training and workshops
- Gaining experience in managing teams and mentoring junior staff
ASSUMPTION: With the company's growth and expansion plans, there are ample opportunities for career progression and skill development within the marketing department.
🌍 Location & Work Environment
Office Type: Eat N Go's headquarters is a modern, professional office environment.
Office Location(s): 1715 Idejo Street, Adeola Odeku, VI, Lagos, Lagos, Eti Osa Lagos 101222, NG
Geographic Context:
- Lagos is Nigeria's largest city and economic hub, offering a vibrant and dynamic work environment.
- The Victoria Island area is known for its bustling business district and upscale neighborhoods.
- Lagos has a tropical climate, with high temperatures and humidity year-round.
Work Schedule: The work schedule is primarily Monday to Friday, with flexibility for event attendance and campaign management as needed.
ASSUMPTION: Lagos offers a fast-paced and multicultural work environment, with ample opportunities for networking and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the Marketing Manager and/or Marketing Director
- Final decision and offer
Key Assessment Areas:
- Digital marketing skills and experience
- Creativity and content development abilities
- Analytical and problem-solving skills
- Communication and interpersonal skills
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Eat N Go's brands and target audience
- Prepare examples of your content creation and social media management skills
ATS Keywords: Digital Marketing, Content Creation, Social Media Management, SEO, PPC, Project Management, Analytical Skills, Communication Skills, Editing Skills, Strategic Thinking, Customer Relationship Management, Event Organization, Email Marketing, Trend Analysis
ASSUMPTION: The application process may vary depending on the number of applicants and the company's current hiring needs.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- SEO tools (e.g., Google Analytics, SEMrush)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Quality: Delivering high-quality food and services
- Innovation: Continuously improving and adapting to market trends
- Customer Focus: Prioritizing customer satisfaction and experience
- Integrity: Acting with honesty and transparency in all business dealings
Work Style:
- Collaborative: Working closely with internal teams to ensure consistent brand messaging
- Adaptable: Quickly responding to changes in the market and consumer behavior
- Results-driven: Focusing on achieving measurable outcomes and key performance indicators
Self-Assessment Questions:
- How do you align with Eat N Go's company values, particularly in terms of quality and customer focus?
- How comfortable are you working in a fast-paced, dynamic environment with a focus on innovation?
- How well do you work in a collaborative, team-based setting, and how do you ensure consistent brand messaging across various channels?
ASSUMPTION: Cultural fit is essential for success in this role, as it involves working closely with internal teams and representing the company's brand values online.
⚠️ Potential Challenges
- Managing multiple social media channels and online communities simultaneously
- Keeping up with the latest digital marketing trends and best practices
- Balancing creative content development with data-driven analysis and optimization
- Adapting to changes in the market and consumer behavior, as well as the company's growth and expansion plans
ASSUMPTION: These challenges can be overcome through strong organizational skills, continuous learning, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position has a stronger focus on content creation and social media management
- In the context of the food and beverage industry, this role requires a deep understanding of consumer behavior and trends related to food and dining experiences
- Career progression in this role may involve moving into a senior digital marketing position or transitioning into a related field, such as public relations or brand management
ASSUMPTION: Understanding the unique aspects of this role and how it compares to related positions can help applicants tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch
- Creating and optimizing blog content to improve website traffic and SEO performance
- Managing customer complaints and feedback on social media channels to maintain brand reputation
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative content development to data-driven analysis and optimization.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall marketing strategy for Eat N Go's brands?
- What are the most significant challenges facing the digital marketing department currently, and how can this role address them?
- How does Eat N Go support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does Eat N Go approach collaboration and communication between its marketing, sales, and operations teams?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and helps you better understand the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of your content creation and social media management skills for the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
