📌 Core Information
🔹 Job Title: Digital Marketing Executive
🔹 Company: Urban AdMark
🔹 Location: Kalyan, Maharashtra, India
🔹 Job Type: On-site
🔹 Category: Marketing Services
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to drive brand growth
- Managing social media, Google AdWords, and email campaigns
- Analyzing campaign performance using web analytics tools
- Collaborating with cross-functional teams to create engaging content
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies to drive brand growth
✅ Manage B2C social media campaigns, Google AdWords, and email marketing efforts
✅ Analyze campaign performance using web analytics tools and optimize strategies accordingly
✅ Collaborate with cross-functional teams to create engaging content and ensure brand consistency
✅ Stay up-to-date with digital marketing trends and best practices
ASSUMPTION: This role may require occasional weekend work or flexible hours to meet project deadlines.
🎯 Required Qualifications
Education: BSc/BA in marketing or relevant field
Experience: Proven experience as Digital Marketing Executive or similar role
Required Skills:
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google AdWords, and email campaigns
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends)
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
Preferred Skills:
- Skills and experience in creative content writing
ASSUMPTION: Candidates with experience in SEO/SEM and a strong portfolio showcasing creative content will have an advantage.
💰 Compensation & Benefits
Salary Range: INR 4-8 lakhs per annum (Based on experience and industry standards for the role and location)
Benefits:
- Flexible work hours
- Opportunities for professional growth and development
- Dynamic and creative work environment
Working Hours: 40 hours per week, with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Urban AdMark operates in the competitive marketing services industry, focusing on digital growth and brand development.
Company Size: Urban AdMark is a small company with 2-10 employees, offering a close-knit work environment with ample opportunities for growth and impact.
Founded: 2024, Urban AdMark is a relatively new company with a strong focus on innovation and adaptability.
Company Description:
- Urban AdMark is a "Digital Growth Partner" that provides services to help brands grow online.
- The company specializes in digital marketing and advertising, website and app development, lead generation, SEO, Facebook ads, and Google Ads.
- Urban AdMark aims to deliver high-quality, data-driven digital marketing solutions to help businesses thrive in the online landscape.
Company Specialties:
- Digital Marketing & Advertising
- Website & App Development
- Lead Generation
- SEO
- Facebook Ads
- Google Ads
Company Website: urbanadmark.com
ASSUMPTION: Urban AdMark's small size and focus on digital growth make it an attractive option for candidates seeking a dynamic, fast-paced work environment with ample opportunities for professional development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the Marketing Director and works closely with cross-functional teams, including content creators and web developers.
Work Arrangement: On-site, with flexible hours to accommodate project demands and a dynamic work environment.
Growth Opportunities:
- Advancement to a senior marketing role within the company
- Expanding skillset and expertise in digital marketing and related fields
- Potential to lead and mentor junior team members as the company grows
ASSUMPTION: Given Urban AdMark's small size and focus on growth, this role offers significant opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Urban AdMark operates from a single office location in Thane, Maharashtra.
Office Location(s): Thane, Maharashtra, India
Geographic Context:
- Kalyan is a city in the Thane district of Maharashtra, India, located approximately 54 kilometers northeast of Mumbai.
- The city is well-connected by road and rail, with easy access to major urban centers and attractions.
- Kalyan offers a mix of urban and suburban living, with a range of housing options, amenities, and recreational facilities.
Work Schedule: 40 hours per week, with flexibility for project demands and a dynamic work environment.
ASSUMPTION: The location of Urban AdMark's office in Thane, Maharashtra, offers easy access to major urban centers and attractions, providing employees with a convenient and enjoyable work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing Director
- Final decision and offer
Key Assessment Areas:
- Digital marketing knowledge and experience
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with Urban AdMark's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills.
- Prepare examples of successful digital marketing campaigns you've managed or contributed to.
- Be ready to discuss your understanding of web analytics tools and how you've used them to optimize campaigns.
ATS Keywords: Digital Marketing, Social Media, Google AdWords, Email Marketing, Web Analytics, SEO/SEM, Content Creation, Branding, Marketing Strategy
ASSUMPTION: Urban AdMark's application process is designed to assess candidates' digital marketing knowledge, skills, and cultural fit, with a focus on finding the best fit for the company's dynamic and growing team.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Google Analytics
- Google AdWords
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: Urban AdMark uses industry-standard tools and technologies to support its digital marketing efforts, with a focus on data-driven decision making and continuous improvement.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Data-driven decision making
- Collaboration
- Continuous learning
- Customer focus
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Customer-focused and results-driven
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable using data to inform decision-making and optimize strategies?
- Do you enjoy collaborating with cross-functional teams to create engaging content and drive brand growth?
ASSUMPTION: Urban AdMark values candidates who are adaptable, data-driven, and customer-focused, with a strong desire to learn and grow within the company's dynamic and innovative environment.
⚠️ Potential Challenges
- Occasional weekend work or flexible hours to meet project deadlines
- Keeping up with the fast-paced nature of digital marketing and industry trends
- Managing multiple campaigns and priorities simultaneously
- Working in a small company environment with limited resources
ASSUMPTION: While Urban AdMark offers a dynamic and innovative work environment, candidates should be prepared to manage the challenges that come with a fast-paced, small company setting.
📈 Similar Roles Comparison
- Unlike larger marketing agencies, Urban AdMark offers a more intimate and collaborative work environment, with ample opportunities for growth and impact.
- This role focuses on B2C marketing, with a strong emphasis on social media, email marketing, and Google AdWords campaigns, setting it apart from roles with a B2B or more specialized focus.
- As a mid-level role, this position offers opportunities for career advancement within the company, with the potential to take on senior marketing roles as the company grows.
ASSUMPTION: Candidates should consider the unique aspects of this role and company when comparing it to other digital marketing opportunities, keeping in mind the potential for growth and impact in a small, dynamic environment.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness and engagement
- Optimizing email marketing efforts to improve open rates and conversions
- Analyzing campaign performance using web analytics tools and optimizing strategies accordingly
- Collaborating with cross-functional teams to create engaging content and ensure brand consistency across digital channels
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities candidates can expect in this role, with a focus on data-driven decision making, creativity, and collaboration.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the company's digital marketing efforts, and how can this role address them?
- How does Urban AdMark support the professional development and growth of its employees?
- What is the company's approach to data-driven decision making, and how does this role contribute to that process?
- How does Urban AdMark ensure brand consistency across digital channels and platforms?
- What is the company's long-term vision for digital marketing, and how does this role fit into that strategy?
ASSUMPTION: These interview questions are designed to help candidates better understand the company's digital marketing strategy, work environment, and long-term vision, allowing them to assess their fit and potential for growth within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns you've managed or contributed to
- Be ready to discuss your understanding of web analytics tools and how you've used them to optimize campaigns
- Follow up with a thank-you note within 24 hours of your interview, reiterating your interest in the position and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
