Digital Marketing Executive

📌 Core Information 🔹 Job Title: Digital Marketing Executive 🔹 Company: BigStep Technologies Pvt Ltd 🔹 Location: Gurgaon, Haryana, India 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: June 3, 2025 🚀 Job Overview Key aspects of this role include: - Enhancing the company's online presence through strategic digital marketing channels - Generating qualified leads and building brand trust - Collaborating with designers to improve website UX and visual content - Leveraging tools like Google Analytics, Ahrefs, and other digital marketing platforms - Strong understanding of current online marketing concepts, strategy, and best practices - Experience in lead generation and LinkedIn outreach ASSUMPTION: This role requires a strong focus on B2B engagement and a solid understanding of AI-driven software solutions. 📋 Key Responsibilities ✅ Content Creation & Management: - Execute monthly content calendars for LinkedIn and Twitter/X - Create branded visuals using Canva/Adobe Spark - Monitor engagement, respond to followers, and analyze performance - Focus on B2B engagement and use relevant hashtags - Repurpose content for social media and email campaigns - Conduct keyword research to align with the target audience's needs - Monitor brand mentions using tools like Google Alerts and Brand24 - Respond to feedback and encourage client testimonials - Share reviews and success stories on the website and social media - Maintain a strong, positive online brand presence ✅ Email & Lead Generation: - Run email campaigns via Lemlist or Mailchimp and conduct LinkedIn outreach to potential clients - Promote webinars and case studies to drive qualified leads and align with the sales team for lead follow-up and tracking ✅ SEO & Content Optimization: - Publish SEO-optimized blogs, case studies, and whitepapers - Use Google Search Console and Ahrefs to improve content performance ASSUMPTION: This role requires strong writing skills and the ability to create fresh, unique, high-quality, and error-free content. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field Experience: - 6+ months of hands-on experience in digital marketing, with a focus on social media, lead generation, content marketing, and online reputation management (ORM) for AI-driven software solutions Required Skills: - Proficiency in Canva or Adobe Spark for visual content creation - Experience in email marketing tools (Instently/Lemlist, Mailchimp) and B2B social media platforms (LinkedIn, Twitter/X) - Strong interpersonal, decision-making, and problem-solving skills - Excellent writing skills with impeccable command over grammar - Ability to write fresh, unique, high-quality, and error-free content - Experience in lead generation and LinkedIn outreach - Strong understanding of current online marketing concepts, strategy, and best practices - Proficiency in Google Analytics, Ahrefs, and other digital marketing platforms Preferred Skills: - Experience in UX design or working with designers to improve website UX - Familiarity with ORM tools (Google Alerts, Brand24) ASSUMPTION: Candidates with experience in the AI/software industry or relevant certifications will have an advantage. 💰 Compensation & Benefits Salary Range: ₹5,00,000 - ₹7,00,000 INR per annum (Based on industry standards for the role, experience level, and location) Benefits: - Competitive salary package - Performance-based bonuses - Health, dental, and vision insurance - Retirement plan contributions - Employee stock options or equity - Professional development opportunities - Flexible work arrangements (hybrid/remote options may be available) Working Hours: 40 hours per week, with flexibility for remote work arrangements ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies. 📌 Applicant Insights 🔍 Company Context Industry: Software Development Company Size: 201-500 employees Founded: 2008 Company Description: BigStep Technologies is a leading Cloud-Native Software Engineering and Product Development company. They specialize in web and mobile apps development, enterprise software development, managed cloud services and DevOps, backend and API development, and robotic process automation (RPA). BigStep also offers services in setting up and running global capability centers. Their clients include over 600 companies, from startups to enterprises, who believe that digital transformation and customer experience (CX) are critical to their success. Company Specialties: Full Stack Web Development, Mobile Apps Development, Cloud Solutions, AWS Services, DevOps As A Service, Robotic Process Automation (RPA), WebRTC, Real-time Communication Application- Messaging, Video Calling & Live Broadcasting, Chatbot Development, SaaS Product Architecture, TV App Development, AWS consulting and development, Adobe Experience Manager, Blockchain, Web3, and AEM. Company Website: http://www.bigsteptech.com/ 📊 Role Analysis Career Level: Mid-level Reporting Structure: This role reports directly to the Marketing Manager or a similar role within the organization. Work Arrangement: On-site, full-time position with potential flexibility for hybrid or remote work arrangements based on the company's policies and the candidate's needs. Growth Opportunities: BigStep offers ample growth opportunities for employees, providing fast-paced growth along with abundant global technological exposure. This role presents opportunities for career advancement in marketing, digital strategy, or related fields. ASSUMPTION: The company's collaborative culture and focus on employee growth make it an attractive option for professionals seeking long-term career development. 🌍 Location & Work Environment Office Type: On-site office with potential flexibility for hybrid or remote work arrangements based on the company's policies and the candidate's needs. Office Location(s): JMD Megapolis, Near Subhash Chowk, Sector 48, 6th Floor, Unit no. 620, Gurgaon, Haryana 122018, IN Geographic Context: Gurgaon is a major IT hub and one of the fastest-growing cities in India. It offers a vibrant work environment with numerous technology companies and a large talent pool. The city is well-connected by road, rail, and air, making it easily accessible from other major cities in the region. Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the company may offer flexible work arrangements based on the role and individual employee needs. ASSUMPTION: The company's location in Gurgaon provides employees with easy access to a wide range of amenities, including shopping centers, restaurants, and entertainment options. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link 2. Phone or video screening with the HR team 3. Technical assessment or case study presentation (depending on the role) 4. In-depth interviews with the hiring manager and/or team members 5. Final round of interviews or discussions with senior leadership Key Assessment Areas: - Digital marketing skills and experience - Writing and communication skills - Problem-solving and analytical skills - Cultural fit and team dynamics Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your understanding of the company's products, services, and industry trends - Prepare examples of your past digital marketing campaigns, their outcomes, and any challenges you faced - Be ready to discuss your approach to lead generation, content creation, and SEO strategies ATS Keywords: Digital Marketing, Social Media, Lead Generation, Content Marketing, Online Reputation Management, Email Marketing, SEO, Google Analytics, Canva, Adobe Spark, B2B Engagement, Keyword Research, Client Testimonials, Brand Monitoring, Content Creation, Performance Analysis ASSUMPTION: The interview process may vary based on the company's current hiring practices and the specific needs of the role. 🛠️ Tools & Technologies - Digital marketing platforms (e.g., Hootsuite, Buffer, Sprout Social) - Email marketing tools (e.g., Mailchimp, Lemlist) - SEO tools (e.g., Ahrefs, SEMrush, Google Search Console) - Design tools (e.g., Canva, Adobe Spark) - Project management tools (e.g., Asana, Trello, Jira) - Collaboration tools (e.g., Microsoft Office Suite, Google Workspace) - CRM tools (e.g., Salesforce, HubSpot, Zoho CRM) - Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) ASSUMPTION: The required tools and technologies may vary based on the company's specific needs and the candidate's role within the organization. 👔 Cultural Fit Considerations Company Values: - Innovation and continuous learning - Customer-centric approach - Collaboration and teamwork - Integrity and transparency - Work-life balance and employee well-being Work Style: - Fast-paced and dynamic work environment - Strong focus on team collaboration and knowledge sharing - Results-driven and data-informed decision-making - Open and inclusive culture that welcomes diverse perspectives - Flexible and adaptable approach to change and growth Self-Assessment Questions: 1. How do your personal values align with the company's core values? 2. Describe a time when you had to adapt to a significant change or challenge in a project or work environment. How did you approach it, and what was the outcome? 3. Can you provide an example of a successful digital marketing campaign you've led or contributed to? What was your role, and what were the key outcomes? 4. How do you stay up-to-date with the latest trends and best practices in digital marketing, and how do you apply this knowledge to your work? 5. Describe your experience working in a team environment, and how do you handle conflicts or differing opinions? ASSUMPTION: The company's collaborative culture and focus on employee growth make it an attractive option for professionals seeking long-term career development and a supportive work environment. ⚠️ Potential Challenges 1. Workload management: The role may require managing multiple projects and deadlines, which can be challenging for candidates new to digital marketing or the company's work environment. 2. Stakeholder communication: Collaborating with various teams, such as sales, product, and design, may present communication challenges, requiring strong interpersonal skills and adaptability. 3. Keeping up with industry trends: The digital marketing landscape is constantly evolving, and candidates must be prepared to stay current with the latest tools, platforms, and best practices. 4. Performance metrics: Candidates must be comfortable with data-driven decision-making and using analytics tools to track and optimize campaign performance. ASSUMPTION: The company's supportive work environment and focus on employee growth can help candidates overcome these challenges and succeed in their role. 📈 Similar Roles Comparison 1. Digital Marketing Specialist vs. Digital Marketing Executive: - The Digital Marketing Specialist role focuses more on tactical execution and day-to-day tasks, while the Digital Marketing Executive role involves strategic planning, team leadership, and cross-functional collaboration. - The Digital Marketing Executive role may require more experience and a broader skill set, including budget management, team management, and stakeholder communication. 2. Content Marketing Specialist vs. Digital Marketing Executive: - The Content Marketing Specialist role focuses on creating and distributing valuable, relevant, and consistent content to attract and retain customers. In contrast, the Digital Marketing Executive role oversees the entire digital marketing strategy, including content, social media, email, SEO, and paid advertising. - The Digital Marketing Executive role may require more experience in digital marketing channels and a broader understanding of the marketing funnel. 3. SEO Specialist vs. Digital Marketing Executive: - The SEO Specialist role focuses on optimizing websites and content for search engines to improve organic traffic. In contrast, the Digital Marketing Executive role oversees the entire digital marketing strategy, including SEO, content marketing, social media, email, and paid advertising. - The Digital Marketing Executive role may require more experience in digital marketing channels and a broader understanding of the marketing funnel and customer journey. ASSUMPTION: The company's size and industry may influence the specific requirements and responsibilities of these roles, as well as the career growth opportunities they offer. 📝 Sample Projects 1. Social Media Campaign: Develop and execute a social media campaign to promote a new product launch, targeting key industry influencers and potential customers. Measure and analyze campaign performance using relevant metrics and tools. 2. Email Marketing Campaign: Create and implement an email marketing campaign to nurture leads and drive conversions, using segmentation, personalization, and A/B testing to optimize open rates and click-through rates. 3. SEO Optimization: Conduct a comprehensive SEO audit of the company's website and implement on-page optimizations, including keyword research, meta tag optimization, and internal linking, to improve organic search rankings and drive targeted traffic. 4. Content Marketing Strategy: Develop a content marketing strategy that aligns with the company's business objectives and target audience, including blog posts, case studies, whitepapers, and webinars, to generate leads and build brand awareness. ASSUMPTION: These sample projects are designed to showcase the candidate's skills and experience in digital marketing, content creation, and campaign management. The actual projects and responsibilities may vary based on the company's specific needs and the candidate's role within the organization. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of this role and how they align with my skills and experience? 2. Team Structure: How is the marketing team structured, and who will I be working with on a daily basis? 3. Budget and Resources: What is the allocated budget for digital marketing campaigns, and what resources are available to support my work? 4. Performance Metrics: How will my performance be measured, and what key performance indicators (KPIs) will I be expected to track and optimize? 5. Team Collaboration: How does the marketing team collaborate with other departments, such as sales, product, and design, to ensure alignment and success? 6. Career Growth: What opportunities are there for professional development and career advancement within the marketing team and the company as a whole? ASSUMPTION: The company's size, industry, and specific role requirements may influence the interview process and the types of questions asked. Candidates should be prepared to ask thoughtful questions that demonstrate their interest in the role and the company's mission. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare examples of your past digital marketing campaigns, their outcomes, and any challenges you faced 4. Be ready to discuss your approach to lead generation, content creation, and SEO strategies 5. Follow up with the hiring manager or HR team one week after your initial application, if you haven't heard back, to express your continued interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📜 Disclaimer This job description is for informational purposes only and does not constitute a legal contract between the employer and the applicant. The employer reserves the right to modify or withdraw this job description at any time without notice. The employer is not responsible for any errors or omissions in this job description. The employer is an equal opportunity employer and welcomes applications from all qualified candidates. The employer will consider all applications without regard to race, color, religion, sex, national origin, age, disability, or any other protected characteristic as required by law.