📌 Core Information
🔹 Job Title: Digital Marketing Executive
🔹 Company: American Express
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing digital acquisition capabilities to drive growth and efficiency in acquiring new Cardmembers.
- Executing a robust test-and-learn roadmap to improve conversion efficiency.
- Maximizing product/campaign awareness and performance on-site through best-in-class content and UX.
- Championing best practices for digital content and UX, considering cross-device behavior trends.
- Collaborating with key stakeholders to align and plan for upcoming initiatives and capabilities.
ASSUMPTION: This role is focused on driving digital growth through continuous optimization and innovation in the online prospect journey.
📋 Key Responsibilities
✅ Ownership of Digital Acquisition capabilities to drive growth and efficiency in the acquisition of new Cardmembers.
✅ Shape and execute a robust test-and-learn roadmap to improve conversion efficiency, partnering with central product owners to prioritize based on business impact and effort.
✅ Maximize product/campaign (consumer & commercial) awareness and performance on-site through best-in-class content and UX.
✅ Champion best practice for digital content and UX, factoring in cross-device behaviour trends.
✅ Leverage competitor and market research to identify opportunities to improve our online acquisition journeys.
✅ Collaborate with key stakeholders including COE, Compliance, Product teams, Risk and other key stakeholders to align and plan for upcoming initiatives and capabilities.
✅ Regularly update wider business teams and senior leadership on project statuses.
ASSUMPTION: The role requires a high level of organization, project management skills, and the ability to work effectively with multiple stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 0-2 years of experience in digital marketing, with a focus on digital product management and user experience (UX).
Required Skills:
- Passion for digital marketing with a desire to build experience in digital product management and user experience (UX).
- Strong project management skills, ideally experience with UX and digital journey optimizations.
- Outstanding communication and relationship management skills, with ability to articulate complex ideas simply.
- Exceptional diligence and attention-to-detail with strong organizational skills, especially with complex systems and balancing multiple projects.
- Excellent analytical skills, with ability to identify key success drivers for campaigns, tests, etc. - preferably experience with digital analytics platforms such as Adobe Analytics.
- Ideally, understand agile development model and/or digital testing framework.
- Highly motivated with can-do attitude, and ability to work well under pressure and adapt well to changing circumstances.
Preferred Skills:
- Experience with Adobe Analytics or similar digital analytics platforms.
- Familiarity with agile development methodologies.
- Knowledge of the financial services industry.
ASSUMPTION: While not explicitly stated, a background in digital marketing and a strong foundation in project management are essential for success in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Marketing Executive role in London).
Benefits:
- Competitive base salaries.
- Bonus incentives.
- Support for financial-well-being and retirement.
- Comprehensive medical, dental, vision, life insurance, and disability benefits.
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need.
- Generous paid parental leave policies.
- Free access to global on-site wellness centers staffed with nurses and doctors.
- Free and confidential counseling support through our Healthy Minds program.
- Career development and training opportunities.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with a 1-hour lunch break.
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Executive role in London, considering the experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: American Express operates in the financial services industry, specializing in payment cards, network services, and merchant services.
Company Size: American Express is a large corporation with over 10,000 employees globally. This size offers opportunities for growth and exposure to diverse projects.
Founded: American Express was founded in 1850 and has a rich history of innovation and customer focus.
Company Description:
- American Express is committed to backing its customers, communities, and colleagues by providing exceptional service and innovative products.
- The company fosters a culture of leadership, collaboration, and continuous improvement.
- American Express is known for its strong brand and commitment to customer satisfaction.
Company Specialties:
- Financial Services.
- Business Travel.
- Corporate Card.
- Network Services.
- Merchants Services.
Company Website: americanexpress.com
ASSUMPTION: American Express is a well-established company with a strong brand and a commitment to customer satisfaction. This role offers an opportunity to work in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the marketing department, offering opportunities for growth and development.
Reporting Structure: The Digital Marketing Executive will report directly to the Digital Acquisition Manager and work closely with various internal stakeholders, including product owners, compliance teams, and risk management.
Work Arrangement: This role is offered on a hybrid basis, with a combination of on-site and remote work.
Growth Opportunities:
- Progression within the marketing department, such as moving into a senior marketing role or specializing in a specific area of digital marketing.
- Expanding skills and knowledge through training and development opportunities offered by American Express.
- Potential international assignments or relocation opportunities within the global organization.
ASSUMPTION: This role offers a strong foundation for a career in digital marketing and provides opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: American Express operates a hybrid work environment, with employees working on-site and remotely.
Office Location(s): World Financial Center, 200 Vesey Street, New York, NY 10285, US (Global Headquarters) and various other locations worldwide, including London, UK.
Geographic Context:
- London is a major global city with a vibrant culture, diverse communities, and numerous attractions.
- The city offers excellent transportation links, making it easy to commute to the office.
- London has a temperate maritime climate, with mild winters and warm summers.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM with a 1-hour lunch break. However, the role may require occasional flexibility to meet project deadlines.
ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the American Express careers website.
- Phone or video screening to assess cultural fit and basic qualifications.
- In-depth behavioral and technical interviews to evaluate skills and experience.
- Final round interview with the hiring manager or a panel of stakeholders.
Key Assessment Areas:
- Digital marketing skills and experience.
- Project management and organizational skills.
- Communication and stakeholder management skills.
- Analytical skills and ability to interpret data.
- Cultural fit and alignment with American Express values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your passion for digital marketing and commitment to continuous learning and development.
- Prepare examples of your past projects or achievements that showcase your skills and abilities.
- Research American Express and the role to show your understanding of the company and the requirements of the position.
ATS Keywords: Digital Marketing, Marketing Executive, Digital Product Management, User Experience, Project Management, UX Optimization, Stakeholder Management, Analytics, Adobe Analytics, Agile Development, Hybrid Work, London
ASSUMPTION: American Express uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application be shortlisted.
🛠️ Tools & Technologies
- Adobe Analytics or similar digital analytics platforms.
- Project management tools such as Asana, Trello, or Jira.
- Microsoft Office Suite or Google Workspace.
- Communication and collaboration tools such as Microsoft Teams or Slack.
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, and American Express may provide training and development opportunities to help employees build their skills.
👔 Cultural Fit Considerations
Company Values:
- Customer Commitment: Putting customers first in all that we do.
- Integrity: Upholding the highest ethical standards.
- Quality: Delivering excellence in everything we do.
- Teamwork: Working collaboratively to achieve our goals.
- Inclusion: Fostering an inclusive culture where everyone feels valued and respected.
Work Style:
- Collaborative: Working closely with internal stakeholders to achieve shared goals.
- Agile: Adapting to changing circumstances and priorities.
- Data-driven: Making informed decisions based on data and analytics.
- Customer-focused: Prioritizing the needs and preferences of customers in all aspects of the role.
Self-Assessment Questions:
- Do I have a strong passion for digital marketing and a commitment to continuous learning and development?
- Am I able to work effectively with multiple stakeholders and manage complex projects?
- Do I have strong analytical skills and the ability to interpret data to drive decision-making?
- Am I comfortable working in a hybrid environment and able to balance on-site collaboration with remote work?
- Do I align with American Express' values and commitment to customer satisfaction?
ASSUMPTION: American Express places a strong emphasis on cultural fit and values-driven behavior, so it's essential to assess your alignment with the company's values and work style.
⚠️ Potential Challenges
- The role may require occasional flexibility to meet project deadlines, potentially impacting work-life balance.
- The hybrid work environment may present challenges in terms of communication and collaboration, requiring strong virtual communication skills.
- The role involves working with multiple stakeholders, which may require strong diplomatic and conflict resolution skills.
- The role may require occasional international travel to attend meetings or conferences.
ASSUMPTION: While these challenges exist, American Express offers a supportive work environment and provides resources to help employees overcome obstacles and achieve success.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position offers a strong focus on project management and stakeholder collaboration, providing an excellent foundation for a career in digital marketing.
- In the financial services industry, this role offers unique insights into the digital acquisition of customers for a global financial services company.
- Compared to other entry-level to mid-level marketing roles, this position offers opportunities for growth and development within a large, global organization.
ASSUMPTION: This role offers a unique blend of digital marketing, project management, and stakeholder collaboration, providing an excellent foundation for a career in digital marketing within the financial services industry.
📝 Sample Projects
- Optimizing the online acquisition journey for a new consumer credit card product launch, resulting in a 15% increase in conversion rates.
- Conducting competitor and market research to identify opportunities to improve the digital acquisition process for small business customers, leading to a 10% increase in new account openings.
- Collaborating with product owners to prioritize and execute a test-and-learn roadmap for the e-application form, improving the user experience and reducing form abandonment by 15%.
ASSUMPTION: These sample projects demonstrate the types of initiatives the Digital Marketing Executive may work on, highlighting the role's focus on continuous optimization and improvement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital Acquisition team and the broader UK Card Services department?
- How does American Express support the professional development and growth of its employees, particularly in the marketing department?
- What are the key priorities for the Digital Marketing Executive role in the first 90 days, and how will my work contribute to the overall success of the team and the organization?
- How does American Express measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
- What opportunities exist for collaboration with other departments or teams within American Express, and how can these collaborations enhance the success of the digital acquisition strategy?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the American Express careers website.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your passion for digital marketing and commitment to continuous learning and development.
- Prepare examples of your past projects or achievements that showcase your skills and abilities, focusing on digital marketing, project management, and stakeholder collaboration.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
