Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: AccorHotel (Raffles Europejski Warsaw)

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the execution of the hotel's Digital Marketing and E-commerce strategy
• Managing content updates, social media, email marketing, and competitor analysis
• Collaborating with the Marketing Manager and reporting to the Regional E-commerce team
• Delivering monthly and quarterly reports on web performance

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving direct channel traffic and enhancing the hotel's online presence.

📋 Key Responsibilities

✅ Supporting the development of initiatives for key feeder markets to increase direct channel traffic

✅ Managing the creation and publishing of relevant, original, high-quality content

✅ Updating and optimizing hotel content on direct, indirect channels, and online listings

✅ Monitoring and optimizing traffic acquisition levers, including SEO, display, paid social, and metasearch

✅ Managing the active presence of the property on social media channels

✅ Supporting the execution of the emailing calendar for rooms, F&B, and other outlets

✅ Providing creative ideas and best practices for content marketing and social media

✅ Monitoring and replying to online reviews

ASSUMPTION: This role involves a mix of strategic planning, content creation, and performance monitoring to drive online success for the hotel.

🎯 Required Qualifications

Education: A degree in Hospitality Management or Marketing and Communications

Experience: A minimum of 2 years of experience in E-Commerce or Digital Marketing in Hospitality or Retail

Required Skills:

• Excellent English, both verbal and written
• Strong understanding of current digital marketing concepts, strategy, and best practices
• Teamwork skills
• Customer-focused mindset
• Energetic and passionate about work

Preferred Skills:

• Familiarity with hospitality-specific digital marketing tools and platforms
• Experience with SEO, SEM, and social media advertising

ASSUMPTION: Candidates with relevant experience in hospitality or retail digital marketing are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: Industry standards for a Digital Marketing Executive role in Warsaw, Poland, range from PLN 12,000 to PLN 18,000 gross per month, based on experience and skills. AccorHotel's salary range for this role is not specified, but it is expected to be within this range.

Benefits:

• Competitive salary and benefits package
• Opportunities for career development and growth within the global AccorHotel group
• Access to various employee discounts and perks

Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 5:00 PM. Occasional weekend work may be required to support hotel events or campaigns.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and experiences worldwide.

Company Size: AccorHotel is a large, global organization with over 10,000 employees. This size offers numerous opportunities for career growth and development.

Founded: AccorHotel was founded in 1967 and has since grown into one of the world's leading hospitality groups.

Company Description:

• AccorHotel is a global leader in the hospitality industry, offering a diverse portfolio of hotel brands and experiences
• The group is committed to sustainable development and responsible business practices
• AccorHotel provides numerous opportunities for career growth and development within its extensive network of hotels and brands

Company Specialties:

• Hotel operations and management
• Luxury and upscale hotel brands
• Budget and midscale hotel offerings
• Food and beverage services

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's extensive global network and diverse portfolio of brands provide numerous opportunities for career growth and development within the hospitality industry.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring relevant experience and a strong understanding of digital marketing concepts.

Reporting Structure: The Digital Marketing Executive reports directly to the Marketing Manager and has a dotted-line reporting relationship with the Regional E-commerce team.

Work Arrangement: This is an on-site position, with standard working hours Monday to Friday, 9:00 AM to 5:00 PM. Occasional weekend work may be required.

Growth Opportunities:

• Progression to a senior digital marketing role within the hotel or the broader AccorHotel group
• Expanding skills and expertise in digital marketing, hospitality, and e-commerce
• Gaining experience working with a global hospitality leader and its diverse portfolio of brands

ASSUMPTION: This role offers numerous opportunities for career growth and development within the hospitality industry, given AccorHotel's extensive global network and diverse portfolio of brands.

🌍 Location & Work Environment

Office Type: The hotel is a historic, luxury property located in the heart of Warsaw, offering a unique and elegant work environment.

Office Location(s): Raffles Europejski Warsaw, Krakowskie Przedmieście 46/50, 00-325 Warsaw, Poland

Geographic Context:

• Warsaw is the capital and largest city of Poland, offering a vibrant cultural scene, rich history, and numerous attractions
• The hotel is situated on the prestigious Royal Route, surrounded by historic buildings, museums, and upscale boutiques
• Warsaw is a major economic hub and a popular destination for both business and leisure travelers

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 5:00 PM. Occasional weekend work may be required to support hotel events or campaigns.

ASSUMPTION: The historic and luxurious work environment, combined with Warsaw's vibrant cultural scene, offers an appealing setting for this digital marketing role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and/or Regional E-commerce team
• Final interview with the General Manager or a member of the hotel's executive team

Key Assessment Areas:

• Digital marketing skills and experience
• Understanding of hospitality-specific digital marketing concepts
• Creativity and strategic thinking
• Communication and interpersonal skills
• Alignment with AccorHotel's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
• Demonstrate your understanding of hospitality-specific digital marketing concepts and trends
• Showcase your creativity and strategic thinking through relevant examples or case studies
• Prepare questions that demonstrate your interest in the role, the hotel, and AccorHotel's broader organization

ATS Keywords: Digital Marketing, E-Commerce, Content Management, Social Media Management, Email Marketing, SEO, Traffic Acquisition, Competitor Analysis, Reporting, Hospitality Management, Marketing Strategy

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' digital marketing skills, experience, and cultural fit with AccorHotel.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress or similar platforms
• Social media management tools like Hootsuite, Buffer, or Sprout Social
• Email marketing platforms such as Mailchimp or Constant Contact
• SEO tools like Google Search Console, SEMrush, or Ahrefs
• Google Analytics and Google Tag Manager
• Hospitality-specific digital marketing tools and platforms, such as Cendyn or Guestline

ASSUMPTION: Familiarity with relevant digital marketing tools and platforms is essential for success in this role, with a focus on hospitality-specific tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Spirit of Conquest

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering excellence
• Adaptable and responsive to change
• Passionate about hospitality and customer service

Self-Assessment Questions:

• Do you align with AccorHotel's company values, particularly in demonstrating respect, integrity, and commitment?
• Are you comfortable working in a collaborative and team-oriented environment, with a focus on delivering results?
• Do you possess a strong work ethic and a passion for hospitality and customer service?

ASSUMPTION: Candidates who demonstrate a strong alignment with AccorHotel's company values and work style are likely to be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to the unique cultural and historical context of the hotel and its guests
• Balancing the creative and analytical aspects of the role, with a focus on driving performance and results
• Occasional weekend work to support hotel events or campaigns

ASSUMPTION: These challenges are inherent to the role and can be overcome by a motivated and skilled digital marketing professional.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or E-commerce Manager position within the hospitality industry, with a focus on driving online performance and enhancing the hotel's digital presence
• Compared to other digital marketing roles, this position requires a strong understanding of hospitality-specific digital marketing concepts and trends
• Career progression in this role could lead to senior digital marketing positions within the hotel or the broader AccorHotel group

ASSUMPTION: This role offers a unique blend of digital marketing and hospitality-specific skills and experience, with opportunities for career growth and development within the industry.

📝 Sample Projects

• Developing and executing a social media campaign to promote a hotel event or package
• Optimizing the hotel's website and online listings to improve search engine rankings and visibility
• Analyzing competitor set and identifying opportunities to differentiate the hotel's digital presence and offerings

ASSUMPTION: These sample projects demonstrate the creative and analytical aspects of the role, with a focus on driving performance and results.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments within the hotel and the broader AccorHotel group?
• What opportunities are there for professional development and growth within the hotel or the broader organization?
• How does the hotel support work-life balance for its employees?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?

ASSUMPTION: These questions demonstrate your interest in the role, the hotel, and AccorHotel's broader organization, while also providing valuable insights into the position's requirements and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/AccorHotel/744000066547206-digital-marketing-executive
• Tailor your resume and cover letter to highlight relevant digital marketing experience and skills, with a focus on hospitality-specific concepts and trends
• Prepare for the interview by researching AccorHotel, the hotel, and the broader hospitality industry, and by considering how your skills and experience align with the role's requirements and expectations
• Follow up with the HR department or the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.