Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: Bjak

🔹 Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing advertising campaigns across multiple digital platforms
• Analyzing campaign performance and deriving actionable insights
• Collaborating with cross-functional teams to develop high-performing ad creatives and copy
• Staying updated with platform trends and best practices
• Ensuring efficient budget allocation to achieve the highest ROI

ASSUMPTION: This role requires a data-driven and detail-oriented individual with expertise in handling advertising operations to maximize campaign performance and return on investment (ROI).

📋 Key Responsibilities

✅ Plan, execute, and optimize advertising campaigns across platforms such as Facebook Ads, Google Ads, TikTok Ads, and other relevant channels

✅ Monitor ad performance and KPIs (CTR, CPC, CPA, ROAS, etc.) to ensure campaigns meet performance objectives

✅ Conduct A/B testing on ad creatives, audiences, and bidding strategies to identify best practices and improve results

✅ Collaborate with the design and content teams to develop high-performing ad creatives and copy

✅ Analyze campaign data to generate actionable insights and create regular performance reports for stakeholders

✅ Stay up-to-date with platform updates, trends, and best practices to ensure campaigns leverage the latest features and strategies

✅ Conduct audience research and segmentation to target the right demographics effectively

✅ Manage advertising budgets, ensuring efficient allocation to achieve the highest ROI

✅ Troubleshoot and resolve technical issues related to advertising platforms and campaigns

✅ Collaborate with external vendors or agencies when needed to execute large-scale campaigns or specialized initiatives

ASSUMPTION: This role requires strong analytical skills, a deep understanding of platform-specific advertising tools, and a passion for delivering measurable results.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field

Experience: Proven experience in digital advertising operations or similar roles, with a track record of managing successful ad campaigns

Required Skills:

• Proficiency in advertising platforms, including Facebook Business Manager, Google Ads, TikTok Ads Manager, and analytics tools like Google Analytics
• Strong analytical skills and experience working with large datasets to derive insights
• Excellent understanding of ad formats, targeting options, and optimization techniques on various platforms
• Familiarity with tracking tools and conversion tracking setup (e.g., UTM tags, pixels, Google Tag Manager)
• Strong organizational skills with the ability to handle multiple campaigns and deadlines simultaneously
• Exceptional attention to detail and problem-solving skills

Preferred Skills:

• Knowledge of programmatic advertising and retargeting strategies
• Certification in Google Ads, Facebook Blueprint, or similar

ASSUMPTION: Candidates should have a strong foundation in digital marketing and a proven track record of driving successful advertising campaigns.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Malaysia typically falls between RM 5,000 - RM 8,000 per month, depending on experience and qualifications. This estimate is based on industry standards and the company's size.

Benefits:

• Team culture - highly practical and results-oriented
• Fast-moving, challenging, and unique business problems
• Strong learning and development plans for career growth
• International work environment and flat organization
• Casual work attire

Working Hours: Full-time position with standard office hours (9:00 AM - 6:00 PM, Monday - Friday)

ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. It is the largest insurance portal in Southeast Asia, with a strong presence in Malaysia.

Company Size: Bjak is a mid-sized company with a team culture that is highly practical and results-oriented. This size allows for a fast-moving environment with unique business problems to solve.

Founded: Bjak was founded in Malaysia and has since expanded its reach across Southeast Asia.

Company Description:

• Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN
• The main portal, Bjak.com, helps millions find the insurance policy with the best value and highest coverage for them
• Bjak invests in technology such as Custom API, blockchain, trading systems, and data science to enable easy access to financial services

Company Specialties:

• Insurance portal
• Financial services
• Technology and innovation

Company Website: https://bjak.my/en/about-us

ASSUMPTION: Bjak's focus on innovation and technology makes it an attractive employer for candidates interested in driving digital transformation in the financial services industry.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in digital advertising operations or similar roles.

Reporting Structure: The Digital Marketing Executive will report directly to the Marketing Manager and collaborate with cross-functional teams, including design, content, and external vendors or agencies.

Work Arrangement: This is an on-site position based in Bandar Utama, Petaling Jaya, Selangor, Malaysia. The work arrangement is full-time, with standard office hours.

Growth Opportunities:

• Learning and development plans for career growth within the marketing department
• Potential to take on more responsibilities and advance to a senior role as the company expands
• Opportunities to work on diverse campaigns and gain experience in various aspects of digital marketing

ASSUMPTION: Bjak's flat organization structure and international work environment provide ample opportunities for career growth and exposure to diverse projects.

🌍 Location & Work Environment

Office Type: Bjak's office is a modern, collaborative workspace that fosters a practical and results-oriented team culture.

Office Location(s): Bandar Utama, Petaling Jaya, Selangor, Malaysia

Geographic Context:

• Bandar Utama is a bustling commercial hub with easy access to public transportation and amenities
• Petaling Jaya is a major city in Selangor, Malaysia, with a vibrant multicultural scene and numerous entertainment options
• Malaysia offers a tropical climate, rich cultural heritage, and diverse culinary experiences

Work Schedule: Full-time position with standard office hours (9:00 AM - 6:00 PM, Monday - Friday), with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The office location and work schedule provide a convenient and enjoyable work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Manager to assess digital marketing skills and campaign management experience
• Final interview with the Marketing Manager and/or other senior team members to discuss cultural fit and career aspirations

Key Assessment Areas:

• Digital marketing skills and knowledge of advertising platforms
• Campaign management experience and problem-solving abilities
• Analytical skills and data-driven decision-making
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and achievements in digital advertising operations
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare examples of successful advertising campaigns you've managed and the results you've achieved
• Research Bjak's company culture and be prepared to discuss how your values align with theirs

ATS Keywords: Digital Marketing, Advertising Operations, Campaign Management, Google Ads, Facebook Ads, TikTok Ads, Analytics, A/B Testing, Budget Management, Problem Solving, Attention to Detail

ASSUMPTION: Bjak's recruitment process is designed to assess candidates' technical skills and cultural fit, with a focus on finding the best fit for the team and the company's goals.

🛠️ Tools & Technologies

• Facebook Business Manager
• Google Ads
• TikTok Ads Manager
• Google Analytics
• Google Tag Manager
• UTM tags
• Pixels

ASSUMPTION: The tools and technologies listed are essential for managing and optimizing advertising campaigns on various digital platforms.

👔 Cultural Fit Considerations

Company Values:

• Practical and results-oriented
• Fast-moving and innovative
• Collaborative and team-focused

Work Style:

• Data-driven and analytical
• Attention to detail and problem-solving
• Collaborative and communicative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with large datasets and deriving insights from them?
• Do you have a strong attention to detail and a passion for problem-solving?

ASSUMPTION: Bjak's team culture is highly practical and results-oriented, with a focus on driving measurable results through data-driven decision-making and collaboration.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Keeping up with platform updates, trends, and best practices
• Troubleshooting technical issues related to advertising platforms and campaigns
• Working in a fast-moving environment with unique business problems to solve

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses specifically on advertising operations and campaign management
• Bjak's focus on innovation and technology sets it apart from traditional insurance providers
• This role offers opportunities for career growth and exposure to diverse projects within the marketing department

ASSUMPTION: This role is unique in its focus on advertising operations and offers a compelling opportunity for digital marketing professionals looking to drive measurable results in a fast-moving, innovative environment.

📝 Sample Projects

• Managing a successful Facebook Ads campaign for a new insurance product launch, resulting in a 20% increase in sales
• Optimizing Google Ads bidding strategies to improve ROAS by 15% for an existing campaign
• Conducting A/B testing on TikTok Ads creatives to identify the most effective ad format for a specific audience segment

ASSUMPTION: These sample projects demonstrate the types of initiatives the Digital Marketing Executive might work on, highlighting the role's focus on campaign management, optimization, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing department?
• What are the most significant challenges facing the company in the next 12 months, and how can this role contribute to addressing them?
• How does Bjak support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Bjak's team culture foster collaboration and innovation?

ASSUMPTION: These questions are designed to assess the company's culture, growth opportunities, and expectations for the role, helping candidates make an informed decision about their fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful advertising campaigns you've managed and the results you've achieved
• Research Bjak's company culture and be prepared to discuss how your values align with theirs
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.