📌 Core Information
🔹 Job Title: Digital Marketing Executive
🔹 Company: CNS Media Ltd
🔹 Location: Chesterfield or Manchester (Hybrid/Remote available)
🔹 Job Type: Full-time, Permanent
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Remote/On-site)
🚀 Job Overview
Key aspects of this role include:
- Managing digital advertising campaigns across Google and social platforms
- Planning, building, and reporting on campaigns
- Collaborating with cross-functional teams to align marketing strategies
- Continuous learning and development opportunities
ASSUMPTION: This role requires a proactive mindset, strong analytical skills, and a passion for digital marketing. The ideal candidate will be comfortable working in a fast-paced environment and have a solid understanding of key performance indicators.
📋 Key Responsibilities
✅ Planning, building, managing, and reporting on advertising campaigns using Google platforms (Search, Display, YouTube, Shopping)
✅ Conducting keyword research, audience targeting, and competitive analysis
✅ Writing compelling ad copy and working with designers to develop effective creatives
✅ Monitoring performance metrics, analyzing campaign data, and generating regular reports with actionable insights
✅ A/B testing ad creatives, landing pages, and audience segments to maximize ROI
✅ Staying current with platform updates, industry trends, and best practices in digital advertising
✅ Collaborating cross-functionally with content, design, and sales teams to align marketing strategies with business goals
ASSUMPTION: The role may involve working on a wide variety of exciting client accounts, providing opportunities to develop skills and progress one's career.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 2 years of experience in digital marketing, with proven experience managing campaigns on Google platforms
Required Skills:
- Solid understanding of PPC, CPC, ROAS, CPA, and other key performance indicators
- Proficiency in Google Analytics, Google Tag Manager, and campaign tracking tools
- Strong analytical skills and the ability to create client reports
- Proactive mindset, passion for digital marketing, and dedication to continuous learning
Preferred Skills:
- Experience working with Bing, Meta, TikTok, and Spotify
- Google & Meta certifications
- Agency experience
ASSUMPTION: While Google and Meta certifications are desirable, they are not essential for this role. The ideal candidate will have a proven track record in digital marketing and a willingness to learn and adapt.
💰 Compensation & Benefits
Salary Range: £25,000 - £31,000 per year (depending on experience)
Benefits:
- Employment Ownership Trust (EOT) tax-free company bonus scheme
- Flexible working
- Gym membership
- Regular team building events and socials
- Learning and development programme
- Continuous professional development opportunities
- Well-being programme
Working Hours: 35 hours per week
ASSUMPTION: The salary range provided is based on the company's stated salary and industry standards for digital marketing executives with 2-5 years of experience in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 11-50 employees
Founded: 2007
Company Description:
- CNS Media is an award-winning full-service marketing agency that delivers all aspects of your marketing campaign
- They offer powerful marketing without the waffle, providing fluff-free marketing tips, trends, and insights
- Their services include web development, graphic design, application development, animated video, and social media
Company Specialties:
- Web Development
- Graphic Design
- Application Development
- Animated Video
- Explainer Video
- Social Media
- Video
Company Website: http://cnsmedia.co.uk
ASSUMPTION: CNS Media is a growing regional agency with a strong focus on results-driven media. They offer a generous benefits package and a great environment for employees to enjoy their work, learn, and make a real difference.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Digital Marketing Executive will report directly to the Digital Marketing Manager
Work Arrangement: Hybrid (Remote/On-site) with offices in Chesterfield, Manchester, and Birmingham
Growth Opportunities:
- Continuous professional development opportunities
- Learning and development programme
- Potential to progress one's career within the growing digital team
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: Hybrid (Remote/On-site)
Office Location(s): Chesterfield, Manchester, and Birmingham
Geographic Context:
- Chesterfield and Manchester are located in the North of England, with Chesterfield being approximately 24 miles east of Manchester
- The offices are conveniently located near major transportation links, making it easy for employees to commute
- The regions offer a mix of urban and rural environments, with a range of cultural, historical, and recreational attractions
Work Schedule: Full-time, 35 hours per week
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while the offices provide a collaborative and supportive environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- In-person or virtual interview with the Digital Marketing Manager
- Final interview with the Head of Digital
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical skills and data-driven mindset
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in digital marketing
- Demonstrate a strong understanding of key performance indicators and analytics tools
- Showcase your ability to work collaboratively and adapt to a fast-paced environment
- Tailor your resume and cover letter to emphasize your fit with the company's culture and values
ATS Keywords: Digital Marketing, Google Advertising, Social Media Advertising, PPC, CPC, ROAS, CPA, Google Analytics, Google Tag Manager, Campaign Tracking, Keyword Research, Audience Targeting, Competitive Analysis, Ad Copywriting, Performance Metrics, A/B Testing
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current hiring practices.
🛠️ Tools & Technologies
- Google Ads (Search, Display, YouTube, Shopping)
- Google Analytics
- Google Tag Manager
- Campaign tracking tools
- Bing Ads (optional)
- Meta Ads (optional)
- TikTok Ads (optional)
- Spotify Ads (optional)
ASSUMPTION: The ideal candidate will have experience with Google Ads and a willingness to learn and use other relevant tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Results-driven
- Collaborative
- Continuously learning and improving
- Fluff-free and honest
Work Style:
- Fast-paced and dynamic
- Collaborative and supportive
- Data-driven and analytical
- Continuously learning and adapting
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively and adapting to new situations?
- Do you have a strong data-driven mindset and a passion for digital marketing?
ASSUMPTION: The ideal candidate will be a strong cultural fit, with a results-driven mindset, a collaborative work style, and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- The role may require working on multiple client accounts simultaneously, which can be challenging and time-consuming
- The fast-paced nature of the role may require adaptability and the ability to manage multiple priorities effectively
- The role may involve working with tight deadlines and competing priorities, which can be stressful at times
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
ASSUMPTION: The ideal candidate will be able to manage their time effectively, prioritize tasks, and work well under pressure in a fast-paced environment.
📈 Similar Roles Comparison
- Digital Marketing Executive vs. Digital Marketing Manager: The Executive role focuses more on day-to-day campaign management, while the Manager role involves strategic planning and team leadership
- Digital Marketing Executive vs. SEO Specialist: The Executive role focuses on paid advertising campaigns, while the SEO Specialist role focuses on organic search engine optimization
- Digital Marketing Executive vs. Social Media Manager: The Executive role focuses on a broader range of digital advertising channels, while the Social Media Manager role focuses specifically on social media platforms
ASSUMPTION: The Digital Marketing Executive role offers a broad range of responsibilities and opportunities for professional growth and development within the digital marketing field.
📝 Sample Projects
- Managing a Google Ads campaign for a retail client, optimizing ad spend, and maximizing ROI
- Conducting keyword research and competitive analysis for a B2B client, informing the development of a new PPC campaign
- Collaborating with the design team to create compelling ad creatives for a social media campaign
ASSUMPTION: The role may involve a variety of projects and campaigns, depending on the specific needs of the clients and the company's current priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall digital marketing strategy for the company?
- What opportunities are there for professional growth and development within the digital marketing team?
- How does the company support work-life balance for employees in this role?
- What is the company's approach to continuous learning and development for employees in this role?
ASSUMPTION: The ideal candidate will ask thoughtful and insightful questions that demonstrate their interest in the role and their commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past digital marketing campaigns and their results
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
