📌 Core Information
🔹 Job Title: Digital Marketing Executive
🔹 Company: AccorHotel
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and executing digital media strategies to drive online direct sales and increase brand awareness.
- Collaborating with digital agencies to maximize campaign performance and ROI.
- Utilizing analytics tools to monitor website traffic, user behavior, and campaign effectiveness.
- Developing digital marketing collaterals and ensuring alignment with conversion rate optimization best practices.
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and continuous optimization of digital marketing campaigns.
📋 Key Responsibilities
✅ Manage and update website content for multiple hotels, ensuring alignment with brand positioning and optimization for conversion.
✅ Plan, execute, and optimize Google Ads, display advertising, and retargeting campaigns to drive direct bookings.
✅ Manage SEO and SEM strategies, including keyword research, on-page optimization, and link-building initiatives.
✅ Track and analyze digital marketing KPIs to improve campaign effectiveness and generate reports and insights.
✅ Research market trends, competitor activities, and emerging digital technologies to refine strategies.
✅ Develop digital marketing collaterals for email marketing, paid search, and website promotions.
✅ Assist with additional digital & social initiatives and projects as assigned by the Head of Department.
ASSUMPTION: This role involves a high degree of multitasking and requires the ability to manage multiple projects in a fast-paced environment.
🎯 Required Qualifications
Education: Diploma/Degree in Digital Marketing, Marketing Communications, or a related field.
Experience: 3-4 years of experience in a digital marketing role, preferably with agency experience.
Required Skills:
- Proficiency in Google Ads, Google Analytics, Google Tag Manager, and SEO tools (Ahrefs, SEMrush, etc.).
- Experience in website management (WordPress, Elementor), UX optimization, and conversion tracking.
- Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
- Detail-oriented, proactive, and able to manage multiple projects in a fast-paced environment.
Preferred Skills:
- Hands-on experience with email marketing platforms, CRM tools, and marketing automation.
ASSUMPTION: While a degree in a related field is required, relevant experience and proven skills are equally important for success in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Digital Marketing Executive in Singapore with 3-4 years of experience, the estimated salary range is SGD 4,500 - 6,000 per month. This estimate may vary depending on individual performance and company-specific compensation structures.
Benefits:
- Competitive salary and benefits package.
- Opportunities for career growth and development within the AccorHotel group.
- Working in a dynamic and multicultural environment.
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional work on weekends may be required to support specific campaigns or events.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on individual performance and company-specific compensation structures.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services to cater to diverse customer needs.
Company Size: AccorHotel is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development.
Founded: AccorHotel was founded in 1967 and has since grown into a leading hospitality company with a presence in over 100 countries.
Company Description:
- AccorHotel focuses on developing and offering advancement opportunities to its employees.
- The company aims to provide a total and memorable travel experience for its guests.
- AccorHotel operates under the mission to make every guest feel welcome and valued, ensuring a positive impact on both local and global communities.
Company Specialties:
- Hospitality and catering services.
- Hotel management and operations.
- Loyalty programs and customer relationship management.
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's extensive global presence and diverse portfolio of hotel brands provide unique opportunities for career growth and exposure to various aspects of the hospitality industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-level digital marketing professional with 3-4 years of experience in the field.
Reporting Structure: The Digital Marketing Executive will report directly to the Head of Department and collaborate with various internal teams, as well as external digital agencies.
Work Arrangement: This is an on-site position, requiring the incumbent to work from the AccorHotel office in Singapore. Occasional remote work may be considered for specific tasks or projects.
Growth Opportunities:
- Progression to a senior digital marketing role within the AccorHotel group.
- Expansion into related fields, such as marketing communications or brand management.
- International assignments or relocations to other AccorHotel properties worldwide.
ASSUMPTION: Given AccorHotel's extensive global presence and diverse portfolio of hotel brands, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: AccorHotel's Singapore office is a modern and dynamic workspace, fostering collaboration and innovation among its employees.
Office Location(s): 82 Rue Henry Farman, Issy-les-Moulineaux, IdF 92130, FR (Headquarters) and 14, Jalan Jend. Sudirman, Jakarta Pusat, Jakarta 10220, ID (Singapore office)
Geographic Context:
- Singapore is a multicultural city-state and island country in Southeast Asia, known for its vibrant business environment and diverse cultural landscape.
- The AccorHotel office is located in the central business district, providing easy access to public transportation, dining, and entertainment options.
- Singapore offers a high quality of life, with excellent healthcare, education, and safety standards.
Work Schedule: The standard workweek is Monday to Friday, with occasional work on weekends required to support specific campaigns or events.
ASSUMPTION: The dynamic and multicultural work environment at AccorHotel's Singapore office provides an enriching experience for employees, fostering collaboration and learning opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the AccorHotel careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with the hiring manager and relevant team members to discuss technical skills, experience, and career goals.
- Final interview or assessment, focusing on problem-solving and critical thinking skills.
Key Assessment Areas:
- Digital marketing skills and experience, with a focus on performance marketing, SEO, and data analysis.
- Cultural fit and alignment with AccorHotel's values and mission.
- Problem-solving and critical thinking abilities.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Demonstrate your understanding of AccorHotel's business and the hospitality industry in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
ATS Keywords: Digital Marketing, Performance Marketing, Paid Media, SEO, SEM, Data Analysis, Conversion Rate Optimization, Website Management, Google Ads, Google Analytics, Google Tag Manager, CRM Tools, Email Marketing, Project Management
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager or department, but generally follows a structured and thorough evaluation of candidates' skills and experiences.
🛠️ Tools & Technologies
- Google Ads, Google Analytics, Google Tag Manager
- SEO tools (Ahrefs, SEMrush, etc.)
- Website management platforms (WordPress, Elementor)
- Email marketing platforms and CRM tools
- Marketing automation tools (if applicable)
ASSUMPTION: The required tools and technologies for this role may evolve over time, as AccorHotel continues to adopt and integrate new digital marketing platforms and solutions.
👔 Cultural Fit Considerations
Company Values:
- Welcome
- Respect
- Integrity
- Innovation
- Spirit of Conquest
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on continuous learning and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with diverse teams and stakeholders?
- Do you possess a strong sense of integrity and a commitment to ethical business practices?
ASSUMPTION: AccorHotel values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and alignment with the company's values will be well-positioned for success in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment.
- Adapting to changes in digital marketing trends and technologies.
- Collaborating effectively with external digital agencies and internal teams.
- Balancing creative and analytical aspects of the role, with a focus on data-driven decision making.
ASSUMPTION: While this role presents unique challenges, it also offers opportunities for professional growth and development within the dynamic and multicultural environment of AccorHotel.
📈 Similar Roles Comparison
- Compared to other digital marketing roles in the hospitality industry, this position places a greater emphasis on performance marketing and data analysis.
- AccorHotel's extensive global presence and diverse portfolio of hotel brands offer unique opportunities for career growth and exposure to various aspects of the hospitality industry.
- This role may provide opportunities for international assignments or relocations to other AccorHotel properties worldwide, depending on individual performance and career goals.
ASSUMPTION: While this role shares similarities with other digital marketing positions, its unique focus on the hospitality industry and AccorHotel's global presence set it apart from other opportunities in the market.
📝 Sample Projects
- Developing and executing a targeted Google Ads campaign to drive bookings for a newly opened AccorHotel property.
- Conducting a comprehensive SEO audit of AccorHotel's website and implementing on-page optimizations to improve organic search rankings.
- Creating and managing an email marketing campaign to engage loyalty program members and promote special offers.
ASSUMPTION: The specific projects and initiatives undertaken in this role will vary depending on the needs of the business and the incumbent's areas of expertise and interest.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and project management processes for the digital marketing team?
- How does AccorHotel support the professional development and growth of its digital marketing employees?
- What are the most significant challenges facing the digital marketing team in the next 12-24 months, and how can this role contribute to addressing them?
- How does AccorHotel measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for collaboration with other departments or teams within AccorHotel, and how can this role contribute to cross-functional initiatives?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AccorHotel careers portal.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your continued interest in the opportunity.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
