📌 Core Information
🔹 Job Title: Digital Marketing Executive
🔹 Company: Talent 360
🔹 Location: Cairo, Egypt
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-27
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing campaigns
- Managing and growing social media presence
- Collaborating with design and product teams
- Conducting market research
- Tracking and analyzing marketing performance
ASSUMPTION: This role requires a strong background in digital marketing and a proven track record of driving results through various channels.
📋 Key Responsibilities
✅ Develop and execute digital marketing campaigns (Google Ads, Meta, LinkedIn, etc.)
✅ Manage and grow our presence on social media platforms and create engaging content
✅ Handle SEO efforts, website updates, and content creation for blogs, newsletters, and more
✅ Track and analyze marketing performance (traffic, ROI, CPA, etc.), and optimize campaigns accordingly
✅ Collaborate with the design and product teams to create compelling marketing materials
✅ Conduct market research to understand trends, competitors, and customer needs
✅ Organize and promote webinars, events, and product launches
✅ Assist in the development and maintenance of the marketing calendar for ongoing initiatives
ASSUMPTION: The role requires a high level of organization and attention to detail to manage multiple campaigns and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or related field.
Experience: 3–5 years of experience in marketing, preferably within tech or software.
Required Skills:
- Proven experience in digital marketing campaigns
- Strong understanding of SEO, SEM, content marketing, and social media platforms
- Excellent written and verbal communication skills
- Highly organized with a keen attention to detail
- Data-driven and capable of making decisions based on marketing performance metrics
- Ability to collaborate effectively in a fast-paced, growing team
Preferred Skills:
- Experience with Google Analytics, Meta Ads Manager, and HubSpot
- Familiarity with the AEC (Architecture, Engineering, and Construction) industry
ASSUMPTION: Candidates should have a strong portfolio showcasing their marketing skills and achievements.
💰 Compensation & Benefits
Salary Range: EGP 25,000 - 35,000 per month (Based on industry standards for mid-level marketing roles in Cairo)
Benefits:
- Health insurance
- Retirement plan
- Performance-based bonuses
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software, specializing in digital solutions for the AEC industry
Company Size: Small (11-50 employees), which means a more intimate work environment with closer collaboration among teams
Founded: 2021, making it a relatively new and growing company
Company Description:
- Focused on driving innovation and excellence in the AEC industry
- Providing advanced tools for professionals
- Committed to helping clients achieve their business goals
Company Specialties:
- Digital solutions for the AEC industry
- Advanced tools for professionals
- Innovation and excellence in the AEC industry
Company Website: MicroBIM
ASSUMPTION: Working at MicroBIM offers opportunities for growth and development in a dynamic and innovative environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: The Marketing Executive will report directly to the Marketing Manager or a similar role within the organization
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future as the company grows and evolves
Growth Opportunities:
- Advancement within the marketing department (e.g., Senior Marketing Executive, Marketing Manager)
- Expansion into other areas of the business (e.g., Product Management, Business Development)
- Potential leadership roles as the company continues to grow
ASSUMPTION: The role offers ample opportunities for professional growth and development within the marketing field and the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities
Office Location(s): Cairo, Egypt
Geographic Context:
- Cairo is the capital and largest city in Egypt, with a population of over 20 million people
- The city is known for its rich history, vibrant culture, and diverse industries
- Cairo offers a mix of ancient and modern attractions, with a cost of living that is generally lower than other major cities in the region
Work Schedule: Standard office hours with flexibility for remote work or adjusted hours as needed
ASSUMPTION: Working in Cairo offers a unique blend of history, culture, and modern conveniences, providing an enriching experience for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with the hiring manager or a panel of interviewers
Key Assessment Areas:
- Digital marketing campaign management
- Social media management and content creation
- SEO and content marketing skills
- Data analysis and reporting
- Communication and collaboration skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Prepare examples of successful digital marketing campaigns you've managed
- Showcase your understanding of the AEC industry and MicroBIM's products
- Demonstrate your ability to work effectively in a team and adapt to a fast-paced environment
ATS Keywords: Digital Marketing, SEO, SEM, Content Marketing, Social Media, Google Ads, Meta Ads, LinkedIn, Google Analytics, HubSpot, Campaign Management, Market Research, Communication, Organization, Data Analysis, Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit with the company.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- Google Analytics
- HubSpot
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Excellence
- Collaboration
- Customer-centricity
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with MicroBIM's value of 'innovation' in your approach to digital marketing?
- How comfortable are you working in a fast-paced, collaborative environment?
- How do you ensure that your marketing efforts are data-driven and focused on delivering results?
ASSUMPTION: Candidates should be able to demonstrate their fit with MicroBIM's values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously
- Keeping up with industry trends and best practices in digital marketing
- Adapting to a fast-paced, growing company environment
- Working in a competitive industry with established competitors
- Balancing the demands of marketing, sales, and product teams
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the AEC industry and MicroBIM's unique products and services
- Industry-specific context: The AEC industry is unique, with its own set of challenges and opportunities for digital marketing
- Career path comparison: This role offers a clear path for growth within the marketing department and the company as a whole
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from similar positions in other industries.
📝 Sample Projects
- Developing and executing a successful Google Ads campaign for a new product launch
- Managing a social media campaign that increased engagement and followers by 50% within six months
- Conducting keyword research and on-page SEO optimization that improved organic traffic by 30% within three months
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute effective digital marketing campaigns tailored to the AEC industry.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for MicroBIM?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does MicroBIM support the professional development and growth of its marketing team members?
- What are the most important qualities for success in this role, according to the hiring manager?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and achievements
- Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- Prepare examples of successful digital marketing campaigns you've managed, focusing on the AEC industry if possible
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
