Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: Control Risks

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Hybrid (Remote & On-site)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-04

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Mexico City, Ciudad de México, Mexico preferred)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the global marketing team to maintain and enhance Control Risks' global website and international language sites
• Creating and editing content using the Sitecore CMS, adhering to SEO best practices, accessibility standards, and website governance policies
• Supporting page creation and updates for international language websites to improve user experience and conversions
• Implementing website changes to improve SEO performance using tools like SEMrush and Google Search Console
• Assisting with website auditing tasks such as archiving old pages and supporting the team with ad-hoc website analysis requests

ASSUMPTION: This role requires a strong understanding of digital marketing principles, content creation, SEO, and website management. Candidates should be comfortable working independently and collaborating with global teams.

📋 Key Responsibilities

✅ Create and edit article, bio, case study, and podcast pages using the Sitecore CMS, ensuring content adheres to SEO best practices, accessibility standards, and website governance policies

✅ Support page creation and updates for international language websites, ensuring content is presented in a compelling way that supports good user experience (UX) and conversions

✅ Assist with website auditing work such as archiving old pages

✅ Implement website changes to improve SEO performance using tools such as SEMrush and Google Search Console

✅ Support the team with ad-hoc requests for website analysis using Google Analytics 4 and other tools such as Hotjar

ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong attention to detail and the ability to balance multiple projects simultaneously.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience in marketing, communications, or a related field

Experience: 2+ years of digital marketing experience or a relevant qualification/training

Required Skills:

• Proven experience using a Content Management System (CMS) such as WordPress, Wix, Sitecore, Adobe AEM, Umbraco, or similar
• Strong problem-solving skills
• Excellent written and verbal English skills
• Proven multitasking abilities
• Ability to prioritize work and meet deadlines
• Ability to work unsupervised

Preferred Skills:

• Fluency in additional languages
• Experience with SEO tools (SEMrush, Google Search Console, etc.)
• Knowledge of Google Analytics 4

ASSUMPTION: While the role is based in Mexico City, Ciudad de México, Mexico, candidates from other locations may be considered for a hybrid work arrangement. Fluency in Spanish is not required but may be beneficial.

💰 Compensation & Benefits

Salary Range: MXN 60,000 - 90,000 per month (Based on market research for digital marketing roles in Mexico City with 2-5 years of experience)

Benefits:

• Global Bonus Scheme
• Hybrid Working Arrangements

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work unsupervised for part of each working day

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Control Risks offers a competitive compensation and benefits package that is transparent and summarized in the full job offer.

📌 Applicant Insights

🔍 Company Context

Industry: Control Risks is a global specialist risk consultancy that helps create secure, compliant, and resilient organizations. They operate in the business consulting and services industry, focusing on crisis management, security consulting, corporate investigations, and political risk analysis, among other services.

Company Size: Control Risks has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: 1975, in London, England

Company Description:

• Control Risks is a global leader in risk, strategic, and cyber consulting, helping clients manage complex risks and build resilience
• The company operates in over 100 countries, providing integrated risk solutions to clients across various industries
• Control Risks is known for its expertise in political and country risk analysis, crisis management, and security consulting

Company Specialties:

• Crisis Management
• Security Consulting
• Corporate Investigations
• Political Risk Analysis
• Travel Security
• Information Security
• eDiscovery
• Forensics
• Security Design
• Business Continuity
• Maritime Security
• Due Diligence
• Fraud Investigations
• Cyber Security
• Data Analytics

Company Website: http://www.controlrisks.com

ASSUMPTION: Control Risks' global presence and diverse service offerings provide candidates with ample opportunities to grow and develop their careers within the organization.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Digital, based in London

Work Arrangement: Hybrid (Remote & On-site) with a preference for candidates based in Mexico City, Ciudad de México, Mexico

Growth Opportunities:

• Expanding digital marketing skills and knowledge through collaboration with global teams
• Potential for career progression within the marketing department or related fields
• Opportunities to work on international projects and gain exposure to diverse industries

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience working with a global team and contribute to the maintenance and enhancement of a prominent organization's digital presence.

🌍 Location & Work Environment

Office Type: Hybrid (Remote & On-site)

Office Location(s): Mexico City, Ciudad de México, Mexico (preferred) and London, United Kingdom (headquarters)

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene, rich history, and diverse culinary experiences
• The city is known for its high altitude, with an elevation of approximately 2,250 meters (7,382 feet) above sea level
• Mexico City has a subtropical highland climate, with mild winters and warm summers, and is prone to occasional earthquakes

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work unsupervised for part of each working day

ASSUMPTION: Candidates should be comfortable working independently and collaborating with global teams across different time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager (Head of Digital)

Key Assessment Areas:

• Digital marketing skills and knowledge
• CMS experience and proficiency
• Problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with Control Risks' values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience, CMS proficiency, and problem-solving skills
• Prepare examples of your previous work that demonstrate your ability to create engaging content and optimize websites for SEO
• Research Control Risks' industry and values to show your understanding of the organization and its mission

ATS Keywords: Digital Marketing, CMS, SEO, Content Creation, Website Management, Global Marketing, Hybrid Work, Mexico City, Ciudad de México, Mexico

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's technical skills and problem-solving abilities.

🛠️ Tools & Technologies

• Sitecore CMS
• SEMrush
• Google Search Console
• Google Analytics 4
• Hotjar

ASSUMPTION: Candidates should have experience using a CMS and be comfortable learning and utilizing new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Expertise
• Integrity
• Innovation
• Collaboration
• Resilience

Work Style:

• Global team collaboration
• Adaptability and flexibility
• Strong attention to detail
• Proactive problem-solving
• Ability to work independently and remotely

Self-Assessment Questions:

• Do you have experience working with global teams and collaborating across different time zones?
• Are you comfortable working independently and managing your time effectively?
• Do you possess strong problem-solving skills and the ability to adapt to new tools and technologies?

ASSUMPTION: Control Risks values candidates who are adaptable, collaborative, and committed to delivering high-quality work in a global team environment.

⚠️ Potential Challenges

• Working with global teams across different time zones may require flexibility and adaptability
• The role may involve managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks
• Candidates may need to learn and adapt to new tools and technologies as needed
• The hybrid work arrangement may require occasional travel to the London headquarters for meetings and training

ASSUMPTION: These challenges can be overcome by strong communication, time management, and a willingness to learn and adapt in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to other digital marketing executive positions but may offer more international exposure and collaboration opportunities due to Control Risks' global presence
• Compared to other marketing roles, this position places a stronger emphasis on website management, SEO, and CMS proficiency
• Career progression may involve expanding into related fields such as content strategy, SEO management, or international marketing

ASSUMPTION: Candidates should research similar roles and consider their career goals when applying for this position.

📝 Sample Projects

• Creating and optimizing a new landing page for a global marketing campaign
• Conducting a website audit and implementing changes to improve SEO performance
• Supporting the creation and launch of an international language website

ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities involved in this role and provide insight into the types of projects candidates may work on.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for this role and how it fits into the global marketing team's priorities?
• How does this role support Control Risks' overall business strategy and growth objectives?
• What opportunities are there for professional development and career growth within the marketing department or related fields?
• How does the hybrid work arrangement balance remote work and in-person collaboration, and what tools are used to facilitate communication and teamwork?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and their commitment to understanding the organization's goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience, CMS proficiency, and problem-solving skills
• Prepare examples of your previous work that demonstrate your ability to create engaging content and optimize websites for SEO
• Research Control Risks' industry and values to show your understanding of the organization and its mission
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.