Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: dmg events

🔹 Location: Dubai, Dubai

🔹 Job Type: Full-time

🔹 Category: Digital Marketing

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and execution of integrated digital marketing campaigns across multiple channels
• Launching and optimizing paid campaigns on platforms like Google Ads and Meta
• Conducting A/B testing of creatives and messaging to optimize performance
• Monitoring and analyzing campaign performance using tools like Google Analytics 4
• Collaborating with teams to enhance marketing strategies and optimize outcomes
• Actively contributing to team discussions and sharing innovative ideas

ASSUMPTION: This role requires a strong understanding of digital marketing principles, proficiency in Google Analytics and Google Tag Manager, and experience with paid advertising platforms. Candidates should be comfortable working in a fast-paced environment and collaborating with cross-functional teams.

📋 Key Responsibilities

✅ Campaign Development & Execution: Develop and execute integrated digital marketing campaigns for exhibitions, targeting sponsors, exhibitors, delegates, and visitors

✅ Paid Advertising: Launch and optimize paid campaigns on platforms such as Google Ads and Meta, ensuring consistent tracking is implemented across all campaign forms

✅ Performance Tracking: Implement tracking for all campaigns and ensure consistent tracking is implemented across all internal and external campaign forms

✅ Campaign Optimization: Test different campaigns and conduct A/B testing of creatives and messaging to optimize performance across audience segments

✅ Performance Monitoring: Monitor the performance of digital campaigns and drive digital acquisitions, reducing cost per acquisition across all attendee groups

✅ On-site Optimization: Lead digital marketing activities at events, ensuring real-time campaign optimization, on-site visibility, and audience engagement

✅ Website Optimization: Enhance website traffic, user experience, dwell time, and page views by optimizing key website metrics using insights derived from analytics tools

✅ Team Collaboration: Actively contribute to team discussions and share innovative ideas to enhance campaign performance, processes, and digital outcomes

ASSUMPTION: This role requires strong problem-solving skills, attention to detail, and the ability to work effectively in a team. Candidates should be proactive in identifying tracking or campaign gaps before they impact reporting.

🎯 Required Qualifications

Education: Degree in marketing, digital marketing, computer science, or a related field (or equivalent practical experience)

Experience: 2-3 years of experience in digital campaign execution and tracking

Required Skills:

• Google Analytics 4 (GA4) and Google Tag Manager (GTM) certification (or proven hands-on experience)
• Experience with tracking and report insights
• Ability to set up conversion tracking pixels (Google Ads, Meta Pixel, etc.)

Preferred Skills:

• Experience with Google Ads and Meta advertising platforms
• Familiarity with SEO principles and keyword research

ASSUMPTION: While not required, experience with SEO tools and strategies can be beneficial for this role. Candidates with a strong understanding of both paid advertising and SEO principles may be given preference.

💰 Compensation & Benefits

Salary Range: A competitive salary package will be offered based on experience and qualifications. The industry standard salary range for this role in Dubai is AED 50,000 - 70,000 per annum (USD 13,600 - 18,900).

Benefits:

• Health insurance coverage
• Retirement plan contributions
• Annual leave entitlement
• Professional development opportunities
• Employee discounts and perks

Working Hours: Full-time position with standard working hours from Sunday to Thursday, 9:00 AM to 5:30 PM (with a 30-minute lunch break). Overtime may be required based on event schedules.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. The benefits package is subject to change and may be updated based on company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Events Services - dmg events specializes in organizing large-scale exhibitions, conferences, and trade shows, attracting over 425,000 professionals annually

Company Size: Medium (501-1,000 employees) - dmg events has a global footprint spanning more than 20 countries with 13 offices worldwide

Founded: 1989 - dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT)

Company Description:

• dmg events understands that rapidly evolving markets require organizations to rethink their growth strategies, expand globally, and form new partnerships
• The company facilitates and accelerates this transformation by providing direct access to new markets, inspiration, and leadership, innovative products, and valuable business opportunities
• With a portfolio of over 95 large-scale events annually, dmg events attracts more than 425,000 professionals, delivering world-class events such as Big 5 Global, ADIPEC, Gastech, EGYPES, The Hotel Show, INDEX, and The Saudi Food Show

Company Specialties:

• Exhibitions
• Conferences
• B2B Opportunities
• Global Network
• Marketing Expertise
• Large Scale Events
• Connecting People
• Creating Communities
• Facilitating Business and trade show

Company Website: dmgevents.com

ASSUMPTION: dmg events is a trusted global leader in the events industry, with a strong reputation for delivering high-quality events and providing valuable business opportunities for its clients.

📊 Role Analysis

Career Level: Mid-level - This role is suitable for professionals with 2-5 years of experience in digital marketing, seeking to advance their career in a dynamic and fast-paced environment

Reporting Structure: This role reports directly to the Marketing Manager or a similar role within the organization, depending on the specific event or campaign

Work Arrangement: On-site - This role requires working on-site at the company's Dubai office, with potential travel to event locations as needed

Growth Opportunities:

• Proven track record of internal promotions and career progression within the company
• Potential to work on diverse events and campaigns, gaining exposure to various aspects of the business
• Opportunities to develop skills in event management, digital marketing, and data analysis

ASSUMPTION: dmg events offers a supportive work environment that encourages employee growth and development. Employees have the opportunity to learn from experienced colleagues and gain exposure to various aspects of the events industry.

🌍 Location & Work Environment

Office Type: Modern, professional office space with state-of-the-art facilities and amenities

Office Location(s): Cluster C, Jumeirah Lakes Towers, Dubai, Dubai

Geographic Context:

• Dubai is a major business hub and a popular destination for international events
• The city offers a multicultural environment with a diverse range of industries and opportunities
• Dubai's strategic location in the Middle East makes it an ideal base for regional and global events

Work Schedule: Standard working hours are Sunday to Thursday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. However, event schedules may require working additional hours or on weekends.

ASSUMPTION: Dubai offers a dynamic and vibrant work environment, with a wide range of cultural, social, and recreational activities. The city's strategic location and diverse economy make it an attractive destination for professionals seeking to advance their careers in the events industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR department
• Face-to-face interview with the hiring manager or a member of the marketing team
• Final round interview with the Marketing Manager or a senior member of the team

Key Assessment Areas:

• Digital marketing knowledge and experience
• Problem-solving skills and analytical thinking
• Ability to work effectively in a team and collaborate with cross-functional teams
• Adaptability and flexibility in a fast-paced environment
• Understanding of the events industry and relevant market trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the events industry and digital marketing principles
• Prepare examples of your past achievements in digital campaign execution and optimization
• Showcase your ability to work effectively in a team and collaborate with cross-functional teams

ATS Keywords: Digital Marketing, SEO, Google Analytics, Google Ads, Campaign Optimization, Event Marketing, Teamwork, Collaboration, Problem Solving, Adaptability, Data Analysis

ASSUMPTION: dmg events values candidates who are proactive, results-driven, and passionate about digital marketing and the events industry. Successful candidates will be able to demonstrate their ability to work effectively in a fast-paced environment and collaborate with cross-functional teams.

🛠 Tools & Technologies

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Ads
• Meta (formerly Facebook) Ads
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: dmg events uses a variety of tools and technologies to support its digital marketing efforts. Candidates should be comfortable learning and utilizing new tools as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Excellence
• Customer Focus

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven
• Adaptable and flexible
• Proactive and solution-oriented

Self-Assessment Questions:

• How do you align with the company's values of innovation and collaboration?
• How do you handle working in a fast-paced environment with shifting priorities?
• How do you approach problem-solving and finding creative solutions to challenges?
• How do you ensure consistent tracking and reporting across multiple campaign forms?

ASSUMPTION: dmg events values candidates who are a strong cultural fit with the company's values and work style. Successful candidates will be able to demonstrate their ability to thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Working in a fast-paced environment with tight deadlines and shifting priorities
• Managing multiple campaigns simultaneously, each with its own unique requirements and target audience
• Keeping up with the latest digital marketing trends and tools
• Collaborating effectively with cross-functional teams, including event management, sales, and operations
• Adapting to the unique culture and work environment of each event and client

ASSUMPTION: dmg events offers a dynamic and challenging work environment, with opportunities for professional growth and development. Successful candidates will be able to thrive in a fast-paced and collaborative work environment, and adapt to the unique demands of each event and client.

📈 Similar Roles Comparison

• Digital Marketing Manager - Responsible for developing and executing integrated digital marketing campaigns for multiple events and brands
• Event Marketing Manager - Oversees all marketing activities for a specific event, including digital marketing campaigns
• Digital Marketing Specialist - Supports the development and execution of digital marketing campaigns for a specific event or brand

ASSUMPTION: While these roles share some similarities with the Digital Marketing Executive role, each has its unique focus and requirements. Candidates should research each role thoroughly to determine which one best aligns with their career goals and skills.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign for a specific event, focusing on a particular industry or attendee group
• Optimizing the website and digital channels for a specific event, improving user experience, and driving traffic and engagement
• Conducting keyword research and implementing on-page and off-page SEO strategies to enhance the search engine rankings of event websites

ASSUMPTION: dmg events offers a wide range of opportunities for digital marketing professionals to gain experience and develop their skills. Successful candidates will be able to demonstrate their ability to work on diverse projects and adapt to the unique demands of each event and client.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company and its events?
• What are the most challenging aspects of working on multiple campaigns simultaneously?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns, and how are they tracked and reported?

ASSUMPTION: dmg events values candidates who are proactive and inquisitive. Successful candidates will be able to ask insightful questions about the role, the company, and the events industry, demonstrating their enthusiasm and commitment to the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past achievements in digital campaign execution and optimization
• Research the company and the events industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager or HR department within 7-10 days after submitting your application, inquiring about the status of your application and expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.