📌 Core Information
🔹 Job Title: Digital Marketing Executive
🔹 Company: Information Security Media Group (ISMG)
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive digital marketing plans for international cybersecurity events
- Managing the full campaign lifecycle, from strategy to execution and analysis
- Collaborating with cross-functional teams to maximize event exposure and reach
- Leveraging industry partnerships to enhance event success
- Working in a fast-paced, global environment with a focus on innovation and continuous learning
ASSUMPTION: This role requires a proactive and collaborative mindset, with a strong focus on relationship building and good negotiation skills to establish and leverage industry partnerships.
📋 Key Responsibilities
✅ Develop and execute campaign strategies for a portfolio of international cybersecurity events, aligning with business objectives and target audience profiles
✅ Identify, negotiate, and manage strategic media partnerships to maximize event exposure and reach across relevant industry platforms
✅ Own the social media strategy for assigned events, including content creation, scheduling, community engagement, and performance analytics across platforms such as LinkedIn, X (Twitter), and Facebook
✅ Set up, monitor, and optimize paid digital campaigns including Google Ads and other PPC initiatives to drive high-quality leads and attendee registration
✅ Write, design, and deploy engaging promotional email campaigns using CRM or marketing automation tools, with a focus on audience segmentation, A/B testing, and performance analysis
✅ Track, analyze, and report on the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvements
ASSUMPTION: This role requires strong written and verbal communication skills, with the ability to create compelling copy for a range of digital channels.
🎯 Required Qualifications
Education: Degree in Marketing, Communications, Business, or a related field
Experience: 1-3 years of experience in a B2B digital marketing role, ideally within the events, technology, or cybersecurity industries. United Kingdom work authorization is required.
Required Skills:
- Experience planning and executing multi-channel digital marketing campaigns, including social media, email marketing, and paid media (Google Ads/PPC)
- Strong written and verbal communication skills
- Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp, Marketo) and CRM platforms (e.g., Salesforce)
- Proficiency in using Google Analytics, Google Ads, and social media management/reporting tools
- Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines
Preferred Skills:
- Experience with Adobe InDesign and Illustrator
- Demonstrated ability to work comfortably in a fast-paced, global environment, and across time zones
- A proactive and collaborative mindset with a passion for innovation, analytics, and continual learning
ASSUMPTION: While not essential, experience with Adobe InDesign and Illustrator would be beneficial for creating visually appealing marketing materials.
💰 Compensation & Benefits
Salary Range: £28,000 - £40,000 (OTE in the first year)
Benefits:
- 25 Days Holiday
- Paid Public Holidays
- Career Progression Opportunities
- Hands-On Training
- Professional Development
- Inclusive and Multi-Cultural Environment
- International Travel
- Cycle to Work Scheme
- Work From Home
Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range provided is based on the information given in the job listing. However, it is always recommended to verify the compensation package directly with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Information Security Media Group (ISMG) is the world’s largest media organization devoted solely to information security and risk management. It focuses on providing education, research, and news tailored to key vertical sectors, geographies, and topics within the cybersecurity field.
Company Size: ISMG has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: ISMG was founded in 1991 and has since grown into a global organization with offices across multiple continents.
Company Description:
- ISMG hosts over 20 annual events across 5 continents, focusing on cybersecurity and digital innovation
- The company's client base includes some of the world’s most recognisable brands, such as Google, BP, Shell, Johnson & Johnson, Amazon, Dell, McAfee, and Siemens
- ISMG's global summit series connects senior security professionals with industry thought leaders to find actionable solutions for pressing cybersecurity challenges
Company Specialties:
- News
- Education
- Events
- Marketing
- Information Security
- Thought Leadership
- Media
- and Cybersecurity
Company Website: https://ismg.io
ASSUMPTION: ISMG's focus on the cybersecurity industry provides a unique opportunity for candidates interested in this specific field.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for candidates seeking to establish their careers in digital marketing within the cybersecurity industry.
Reporting Structure: The Digital Marketing Executive will report directly to the Marketing Manager or a similar role within the organization.
Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- With over 20 annual events and a global presence, there are ample opportunities for career progression within the company
- ISMG's focus on continuous professional development provides employees with the chance to expand their skills and advance their careers
- The company's inclusive and multi-cultural environment fosters a collaborative work environment that supports employee growth
ASSUMPTION: The growth opportunities within ISMG are subject to the company's overall performance and the individual's demonstrated skills and achievements.
🌍 Location & Work Environment
Office Type: ISMG's London office is located in the City of London, providing a vibrant and bustling work environment with easy access to public transportation and amenities.
Office Location(s): 902 Carnegie Center, Suite 430, Princeton, NJ 08540, US (Headquarters), B-3, Level 1, Nirlon Knowledge Park, Goregaon East, Mumbai, Maharashtra 400063, IN (India Office), Windsor, GB (UK Office)
Geographic Context:
- The City of London is a major global financial hub, with a thriving tech industry and a strong focus on cybersecurity
- London's diverse culture and international influence provide a dynamic environment for professionals in the cybersecurity field
- The city's extensive public transportation network makes it easy to commute to and from work
Work Schedule: The hybrid work arrangement allows for flexibility in work hours, with a focus on productivity and results rather than strict office hours.
ASSUMPTION: The work environment and schedule may vary depending on the specific team and project requirements.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-depth behavioral and technical interviews to evaluate the candidate's qualifications and suitability for the role
- Final round interviews with key stakeholders, such as the Marketing Manager or other senior team members
Key Assessment Areas:
- Digital marketing skills and experience, with a focus on campaign strategy, execution, and analysis
- Communication skills, both written and verbal, with the ability to create compelling copy for various digital channels
- Problem-solving skills and the ability to work independently and in a team environment
- Cultural fit and alignment with ISMG's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Demonstrate your understanding of the cybersecurity industry and ISMG's role within it
- Prepare examples of your past marketing campaigns, including strategies, execution, and results
- Research ISMG's company culture and values to show your enthusiasm for the role and the organization
ATS Keywords: Digital Marketing, Campaign Strategy, Social Media Management, Email Marketing, PPC, Google Ads, Google Analytics, Marketing Automation, CRM, Project Management, Negotiation Skills, Relationship Building, Marketing Tools, Cybersecurity Industry
ASSUMPTION: The application process may vary depending on the specific role and the candidate's qualifications. It is always recommended to verify the application process directly with the employer.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Mailchimp, Marketo)
- CRM platforms (e.g., Salesforce)
- Google Analytics and Google Ads
- Social media management/reporting tools (e.g., Hootsuite, Buffer, Sprout Social)
- Adobe InDesign and Illustrator (preferred)
ASSUMPTION: The specific tools and technologies required may vary depending on the role and the candidate's qualifications. It is always recommended to verify the required tools and technologies directly with the employer.
👔 Cultural Fit Considerations
Company Values:
- Innovation: ISMG encourages continuous learning and adaptation to the ever-evolving cybersecurity landscape
- Collaboration: The company fosters a collaborative work environment that supports employee growth and success
- Expertise: ISMG values the deep knowledge and experience of its team members, providing a strong foundation for its services and events
Work Style:
- Fast-paced: ISMG operates in a dynamic and fast-paced environment, requiring employees to be adaptable and responsive to change
- Global: The company's global presence necessitates effective communication and collaboration across time zones
- Data-driven: ISMG's approach to marketing and event planning is heavily influenced by data analysis and insights
Self-Assessment Questions:
- How do you approach continuous learning and adaptation in a fast-paced, global environment?
- Can you provide an example of a successful marketing campaign you've executed, and how you measured its impact?
- How do you balance working independently and collaborating with a team to achieve common goals?
ASSUMPTION: ISMG's cultural fit considerations are subject to the specific role and the candidate's qualifications. It is always recommended to verify the cultural fit factors directly with the employer.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require candidates to adapt quickly to changes and prioritize effectively
- The global scope of the role may necessitate working across different time zones and managing remote teams
- The competitive nature of the cybersecurity industry may present challenges in standing out and driving event attendance and media partnerships
- The hybrid work arrangement may require candidates to balance remote work and on-site collaboration effectively
ASSUMPTION: The potential challenges listed are not exhaustive and may vary depending on the specific role and the candidate's qualifications. It is always recommended to verify the potential challenges directly with the employer.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position focuses specifically on the cybersecurity industry, providing a unique opportunity for candidates interested in this field
- The role's global scope and hybrid work arrangement may differ from more traditional, on-site marketing positions
- Career progression opportunities within ISMG may vary depending on the company's overall performance and the individual's demonstrated skills and achievements
ASSUMPTION: The role comparisons provided are not exhaustive and may vary depending on the specific role and the candidate's qualifications. It is always recommended to verify the role comparisons directly with the employer.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing plan for an international cybersecurity conference, including social media campaigns, email marketing, and paid media initiatives
- Managing the full campaign lifecycle for a series of webinars focused on emerging trends in the cybersecurity industry
- Collaborating with cross-functional teams to maximize event exposure and reach through strategic media partnerships and industry-specific content marketing
ASSUMPTION: The sample projects provided are not exhaustive and may vary depending on the specific role and the candidate's qualifications. It is always recommended to verify the sample projects directly with the employer.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle for an ISMG event, from strategy to execution and analysis?
- How does ISMG approach collaboration and knowledge sharing across its global offices?
- Can you provide an example of a successful media partnership and how you measured its impact on event attendance and reach?
- How does ISMG support the professional development and career growth of its employees?
- What are the most significant challenges facing the cybersecurity industry today, and how does ISMG address them through its events and services?
ASSUMPTION: The key questions to ask during the interview may vary depending on the specific role and the candidate's qualifications. It is always recommended to verify the key questions directly with the employer.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, with a focus on the cybersecurity industry
- Prepare examples of your past marketing campaigns, including strategies, execution, and results
- Research ISMG's company culture and values to show your enthusiasm for the role and the organization
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
