Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: Pepperstone

🔹 Location: Melbourne, Victoria, Australia

🔹 Job Type: Full-Time, Hybrid (2 office days per week)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (Remote working option available for up to 6 weeks per year)

🚀 Job Overview

Key aspects of this role include:

• Supporting Pepperstone's strategic objectives across acquisition, retention, and customer experience in the Australian markets
• Managing various digital marketing campaigns, including paid search, display, native, video, and paid social advertising
• Analyzing campaign performance and driving marketing effectiveness through data analysis
• Collaborating with the Australian marketing team and wider organization to deliver activities across the marketing mix
• Creating engaging content for social media platforms and optimizing campaign landing pages

ASSUMPTION: This role requires a strong understanding of digital marketing channels and a proactive approach to driving marketing performance through data-driven insights.

📋 Key Responsibilities

✅ Supporting the Performance Marketing Manager and the wider Australian marketing team in delivering activities across the marketing mix

✅ Running paid search, display, native, video, and paid social advertising campaigns

✅ Supporting the growth of Pepperstone's YouTube and social media accounts through organic content creation

✅ Writing copy for text ads, native ads, and social media posts

✅ Preparing reports and analyzing campaign performance to recommend optimizations

✅ Sharing insights on key market trends and competitor activity

✅ Reviewing and optimizing campaign landing pages to improve conversion rates

✅ Assisting with ad hoc department duties as required

ASSUMPTION: This role requires a strong attention to detail, excellent planning and time management skills, and the ability to thrive in a fast-paced, nimble environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in digital marketing or a similar role

Required Skills:

• Excellent attention to detail
• Clear understanding of various marketing platforms, including Google Ads, Display & Video 360, Campaign Manager 360, Analytics 360, Tag Manager 360, Looker Studio, Microsoft Advertising, and Apple Search Ads
• Strong grasp of SEO and ASO principles
• Extensive knowledge of Microsoft Excel and Google Sheets
• Effective planning and time management skills
• Collaborative team player
• Proactive problem solver
• Committed to ongoing learning and professional development

Preferred Skills:

• Background in financial services
• Experience working with multi-region teams

ASSUMPTION: While not explicitly stated, a strong understanding of the financial services industry and relevant marketing regulations would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Executive role in Melbourne, the estimated salary range is AU$65,000 - AU$85,000 per annum, plus a company bonus scheme.

Benefits:

• Competitive salary structure including company bonus scheme
• Genuinely collaborative and friendly culture
• Flexible and hybrid working
• Remote working option (work from anywhere for up to 6 weeks per year)
• Ongoing personal development and learning opportunities
• 15 weeks paid primary carers parental leave and 4 weeks paid secondary carers leave
• 3 paid volunteering days per year and workplace giving program
• Frequent events and celebrations, including a standard weekly social
• Beautifully renovated large office at Collins Square, Melbourne
• Best in class end of trip facilities
• Full stocked kitchen, onsite coffee machines with locally sourced coffee beans, and curated specialty teas

Working Hours: Full-time position with standard working hours of 9:00 AM to 5:30 PM AEST, with a 30-minute lunch break. Flexible working hours may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pepperstone is a global fintech company operating in the competitive financial services industry, specializing in online Forex and CFD trading.

Company Size: Pepperstone has 201-500 employees globally, with a presence in 11 locations across 9 time zones. This size allows for a vibrant, diverse, and global work environment while maintaining a results-focused culture.

Founded: Pepperstone was founded in 2010, providing traders with cutting-edge technology to trade the world's markets.

Company Description:

• Pepperstone is an online Forex and CFD broker providing traders across the globe with low-cost pricing across all instruments, including FX, CFDs, cryptocurrencies, and commodities.
• The company is driven by a passion for innovation, collaboration, and continuous learning, creating a better way to trade for its clients.
• Pepperstone is regulated by multiple financial authorities, including ASIC, FCA, SCB, CMA, SCB, BaFin, and DFSA.

Company Specialties:

• Forex Brokerage
• Metatrader 4
• Forex Trading
• Currency Trading

Company Website: pepperstone.com

ASSUMPTION: Pepperstone's global presence and diverse team foster a dynamic and inclusive work environment, encouraging employees to learn, grow, and innovate together.

📊 Role Analysis

Career Level: This role is suitable for a digital marketing professional with 0-2 years of experience, seeking to develop their skills and advance their career in a fast-paced, global organization.

Reporting Structure: The Digital Marketing Executive will report directly to the Performance Marketing Manager and collaborate with the wider Australian marketing team and other departments within Pepperstone.

Work Arrangement: This is a hybrid role, with employees working from the office for 2 days per week and remotely for the remaining days. Additionally, employees have the option to work from anywhere for up to 6 weeks per year.

Growth Opportunities:

• Pepperstone's global presence and diverse team offer opportunities for career progression and international assignments.
• The company's focus on continuous learning and professional development enables employees to expand their skills and advance their careers.
• Pepperstone's fast-paced environment provides ample opportunities for employees to take on new challenges and demonstrate their initiative.

ASSUMPTION: Given Pepperstone's growth and global presence, there are numerous opportunities for career advancement and professional development within the organization.

🌍 Location & Work Environment

Office Type: Pepperstone's Melbourne office is a beautifully renovated, large space located at Collins Square, offering a modern and collaborative work environment.

Office Location(s): Level 16, Tower One, 727 Collins Street, Melbourne, Victoria 3000, AU

Geographic Context:

• Melbourne is the capital city of the state of Victoria and is known for its vibrant culture, diverse communities, and high quality of life.
• The city is home to a thriving financial services industry, providing ample opportunities for networking and professional growth.
• Melbourne's temperate climate and proximity to beaches, parks, and cultural attractions make it an attractive place to live and work.

Work Schedule: Standard working hours are from 9:00 AM to 5:30 PM AEST, with a 30-minute lunch break. Flexible working hours may be available.

ASSUMPTION: The Melbourne office provides a modern, collaborative, and engaging work environment that fosters productivity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Performance Marketing Manager and a member of the wider marketing team
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Digital marketing skills and experience
• Attention to detail and analytical thinking
• Communication and collaboration skills
• Problem-solving abilities and initiative
• Alignment with Pepperstone's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Demonstrate your understanding of Pepperstone's business and the role's requirements in your application
• Showcase your ability to analyze data and drive marketing performance through your application materials
• Prepare questions to ask during the interview to demonstrate your interest in the role and Pepperstone's mission

ATS Keywords: Digital Marketing, Paid Search, Programmatic Advertising, Social Media, Data Analysis, Google Ads, Display & Video 360, Campaign Manager 360, Analytics 360, Tag Manager 360, Looker Studio, Microsoft Advertising, Apple Search Ads, SEO, ASO, Microsoft Excel, Google Sheets

ASSUMPTION: Pepperstone's application process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the organization.

🛠️ Tools & Technologies

• Google Ads
• Display & Video 360
• Campaign Manager 360
• Analytics 360
• Tag Manager 360
• Looker Studio
• Microsoft Advertising
• Apple Search Ads
• Microsoft Excel
• Google Sheets

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily to manage digital marketing campaigns and analyze performance.

👔 Cultural Fit Considerations

Company Values:

• Collaborative
• Driven
• Innovative
• Results-focused
• Diverse
• Global

Work Style:

• Fast-paced
• Nimble
• Data-driven
• Collaborative
• Continuously learning and improving

Self-Assessment Questions:

• Do I thrive in a fast-paced, collaborative environment?
• Am I comfortable working with data and using it to drive marketing performance?
• Do I have a strong attention to detail and excellent planning skills?
• Am I committed to ongoing learning and professional development?
• Do I align with Pepperstone's company values and culture?

ASSUMPTION: Pepperstone's vibrant, diverse, and global work environment requires employees who are collaborative, driven, innovative, and results-focused, with a strong commitment to continuous learning and improvement.

⚠️ Potential Challenges

• The fast-paced nature of the role may require employees to adapt quickly to changes and prioritize their workload effectively
• The role involves managing multiple digital marketing campaigns simultaneously, which can be challenging for less experienced candidates
• The competitive financial services industry requires employees to stay up-to-date with market trends and regulatory changes
• The hybrid work arrangement may present challenges for employees who prefer a fully remote or on-site work environment

ASSUMPTION: These challenges can be overcome with strong time management skills, a proactive approach, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other digital marketing positions in its focus on driving marketing performance through data analysis and optimization
• Pepperstone's global presence and diverse team offer unique opportunities for career progression and international assignments
• This role is suitable for a digital marketing professional with 0-2 years of experience, seeking to develop their skills and advance their career in a fast-paced, global organization

ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on data-driven marketing performance and global opportunities sets it apart.

📝 Sample Projects

• Analyzing the performance of a paid search campaign and optimizing ad spend to improve return on investment
• Creating engaging content for Pepperstone's social media platforms to increase brand awareness and drive user engagement
• Conducting market research to identify trends and opportunities in the Australian digital marketing landscape

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and innovative approach required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the wider marketing team and Pepperstone's global organization?
• What opportunities are there for professional development and career progression within Pepperstone?
• How does Pepperstone support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and Pepperstone's mission, while also providing valuable insights into the work environment and career opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare for the interview by researching Pepperstone's business, the role's requirements, and the company's values and culture
• Prepare questions to ask during the interview to demonstrate your interest in the role and Pepperstone's mission
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.