Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: Digitek Entails

🔹 Location: Eluru, Andhra Pradesh, India

🔹 Job Type: On-site

🔹 Category: Marketing Services

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing digital marketing strategies to connect with consumers
• Managing social media presence and launching online adverts
• Implementing SEO efforts and creating content for online newsletters
• Collaborating with designers to improve user experience and measuring campaign performance
• Staying updated with online marketing trends and maintaining partnerships with vendors

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on digital marketing strategies and campaign optimization.

📋 Key Responsibilities

✅ Assist in the formulation of strategies to build a lasting digital connection with consumers

✅ Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

✅ Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

✅ Be actively involved in SEO efforts (keyword, image optimization etc.)

✅ Prepare online newsletters and promotional emails and organize their distribution through various channels

✅ Provide creative ideas for content marketing and update website

✅ Collaborate with designers to improve user experience

✅ Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

✅ Acquire insight in online marketing trends and keep strategies up-to-date

✅ Maintain partnerships with media agencies and vendors

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous performance monitoring to drive digital marketing success.

🎯 Required Qualifications

Education: BSc/BA in marketing or a relevant field

Experience: Proven experience as Digital Marketing Executive or similar role

Required Skills:

• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills

Preferred Skills:

• Fluency in local languages (Telugu, Hindi) in addition to English
• Experience with marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: While the role requires a strong foundation in digital marketing, additional language skills and experience with marketing automation tools can provide a competitive edge.

💰 Compensation & Benefits

Salary Range: INR 400,000 - 600,000 per annum (Estimated based on industry standards for 2-5 years of experience in Eluru, Andhra Pradesh)

Benefits:

• Health insurance
• Paid time off
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed

ASSUMPTION: The salary range is estimated based on industry standards for the location and experience level. Actual compensation may vary based on individual qualifications and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Digitek Entails operates in the marketing services industry, focusing on digital marketing solutions to help businesses amplify their online presence and drive growth.

Company Size: Digitek Entails is a small company with 2-10 employees, offering a dynamic and agile work environment where individuals can have a significant impact on the organization's success.

Founded: Digitek Entails was founded in 2021, making it a relatively new player in the marketing services industry.

Company Description:

• Digitek Entails specializes in dynamic digital marketing solutions
• The company aims to connect businesses with their target audience through innovative and effective online strategies
• Digitek Entails is committed to delivering excellence in digital marketing services

Company Specialties:

• Social media marketing
• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising
• Content marketing
• Web analytics

Company Website: digitekentails.com

ASSUMPTION: Digitek Entails' small size allows for a more personal and collaborative work environment, with opportunities for growth and impact on the company's success.

📊 Role Analysis

Career Level: This role is suitable for an experienced professional looking to grow in the digital marketing field. It offers opportunities to manage campaigns, collaborate with cross-functional teams, and drive digital marketing success.

Reporting Structure: The Digital Marketing Executive will report directly to the Marketing Manager or Director, working closely with designers, content creators, and other marketing team members.

Work Arrangement: This is an on-site position, requiring the candidate to work from Digitek Entails' office in Eluru, Andhra Pradesh. However, there may be opportunities for remote work or hybrid arrangements, depending on the company's policies and the candidate's performance.

Growth Opportunities:

• Advancement to a senior digital marketing role or management position
• Expanding expertise in specific areas of digital marketing, such as PPC or SEO
• Gaining experience in team leadership and mentoring junior team members

ASSUMPTION: This role provides ample opportunities for career growth and skill development within the digital marketing field.

🌍 Location & Work Environment

Office Type: Digitek Entails' office in Eluru, Andhra Pradesh, is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Eluru, Andhra Pradesh, India

Geographic Context:

• Eluru is a city in the West Godavari district of Andhra Pradesh, India
• The city is known for its textile industry and cultural heritage
• Eluru offers a mix of traditional and modern amenities, with a relatively lower cost of living compared to larger cities like Hyderabad

Work Schedule: The work schedule is typically Monday to Friday, with standard office hours. However, the role may require occasional weekend work or flexible hours to accommodate campaign deadlines or client needs.

ASSUMPTION: Eluru offers a pleasant work environment with a balance of traditional and modern amenities, making it an attractive location for professionals seeking a mix of cultural experiences and career growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the Marketing Manager or Director to discuss digital marketing strategies and campaign management
• Final round interview with the company's founder or another senior team member to evaluate problem-solving skills and alignment with company values

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Campaign management and execution skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Prepare examples of successful digital marketing campaigns you've managed or contributed to
• Research Digitek Entails' company values and be prepared to discuss how your personal values align with theirs

ATS Keywords: Digital Marketing, SEO, SEM, Social Media, Google Adwords, Email Campaigns, Web Analytics, Content Marketing, User Experience, Campaign Optimization, Marketing Strategy

ASSUMPTION: Digitek Entails' interview process is designed to evaluate candidates' digital marketing expertise, strategic thinking, and cultural fit, with a focus on finding the best fit for the company's dynamic and growing team.

🛠️ Tools & Technologies

• Google Analytics
• Google Adwords
• Facebook Ads Manager
• Hootsuite (or similar social media management platform)
• SEMrush (or similar SEO tool)
• Mailchimp (or similar email marketing platform)
• WordPress (or similar content management system)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing. Familiarity with these tools will be essential for success in this position.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and data-informed
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay updated with the latest trends and best practices in digital marketing?
• Can you describe a time when you had to adapt to a significant change in a digital marketing campaign or strategy?
• How do you approach collaboration and knowledge-sharing with team members and stakeholders?

ASSUMPTION: Digitek Entails values a dynamic, collaborative, and results-driven work environment. Candidates who can demonstrate a strong fit with these values and work styles will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with the fast-paced and ever-changing digital marketing landscape
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to the unique needs and preferences of clients in the B2C space

ASSUMPTION: These challenges are inherent to the digital marketing field and can be overcome with strong organizational skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Manager, with a focus on campaign management and execution
• Unlike some larger agencies or in-house marketing teams, Digitek Entails offers a more agile and collaborative work environment, with opportunities for greater impact on the company's success
• Career progression in this role could lead to senior digital marketing roles, management positions, or specialized expertise in specific areas of digital marketing

ASSUMPTION: While this role shares similarities with other digital marketing positions, its unique context within Digitek Entails offers a distinct set of opportunities and challenges.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement for a new product launch
• Optimizing a client's website for search engines to improve organic traffic and conversions
• Creating and distributing targeted email newsletters to drive customer loyalty and repeat business

ASSUMPTION: These sample projects illustrate the hands-on, strategic, and creative aspects of the Digital Marketing Executive role at Digitek Entails.

❓ Key Questions to Ask During Interview

• How does Digitek Entails support the professional development and growth of its digital marketing team members?
• Can you describe a recent digital marketing campaign that the team has executed successfully, and what was your role in it?
• How does Digitek Entails approach collaboration and knowledge-sharing with clients and partners?
• What are the most significant challenges facing the digital marketing industry today, and how does Digitek Entails address them?
• How does Digitek Entails foster a culture of innovation and continuous learning within the team?

ASSUMPTION: These interview questions are designed to provide insight into Digitek Entails' company culture, team dynamics, and approach to digital marketing, helping candidates make an informed decision about the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Prepare examples of successful digital marketing campaigns you've managed or contributed to
• Research Digitek Entails' company values and be prepared to discuss how your personal values align with theirs
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.